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Case Study

Sausage company Johnsonville used a dynamic, creative campaign focused on weather-triggered media to encourage early-season consumption of its Fresh Bratwurst.

Case Study

Making its advertising all natural just like its product helped Greenfield Natural Meat Co., the Canadian sustainable meat brand, increase sales and distribution.

Case Study

Johnsonville Sausage Company, famous for its bratwurst grilling sausage, increased sales in the US Midwest with a weather-triggered programmatic ad campaign which ran outside of the usual grilling season.

Case Study

This case study shows how Meat and Livestock Australia overcame the challenge of a divisive Australia Day by using the brand Lamb, which represents unity, to make Australia Day a celebration for all Australians.

Case Study

This case study looks at how Meat & Livestock Australia's brand 'Lamb' transformed a business experiencing five years of flat-line sales with the 'You Never Lamb Alone' campaign.

Article

This event report addresses how Tyson Foods is using new technologies to spur innovation, control costs and speed the activation of insights.

News

NEW YORK: The suppliers of leading brands of canned tuna have committed to making their products fully traceable and to avoiding illegal fishing methods, a development the UN has described as "a big achievement".

Case Study

Mattessons, a savoury snack brand, partnered with YouTube in 2013 to turn around an unknown and unloved brand by harnessing the potency of one of YouTube's biggest communities: gamers.

Case Study

This case study describes how Johnsonville Sausage, a Wisconsin-based meat processing company, leveraged its small town background and its authenticity to win over Canadian sausage lovers.

Case Study

This article presents a case study of how Hormel Black Label Bacon, a US-based label, created distinctiveness and originality for itself in a much-loved mega-category.

Research Paper

Grounded in random utility theory, discrete choice experiments (DCE) have proven to be effective in uncovering consumers' choice preferences and switching patterns for repeated choice.

Case Study

This case study shows how Mattessons, a meat-snacks brand, dramatically increased sales in the UK by repositioning itself towards an untapped consumer group.

Case Study

This case study describes how Sealord, a fishing brand in New Zealand, retained the core idea of the little boat from the previous year's marketing effort, and enhanced its imagery with a community-led approach.

Case Study

This case study describes the Australian Meat and Livestock Association's campaign to improve the fortunes of the beef industry, in the face of steady decline by branding beef as fuel for everyday champions.

Case Study

This case study details Meat & Livestock Australia's 'Operation Boomerang' campaign that combined insightful strategy and provocative creative to increase Australians' appetite for lamb on Australia Day.

Case Study

This case study describes how Danepak, a Danish bacon producer, launched a marketing campaign to regenerate the brand and win a new generation of consumers.

Case Study

This case study looks at Young's, the UK frozen seafood brand, and its struggle against the rise in chilled meat and fish products.

Case Study

This case study describes how the fish supplier Ocean Trawlers created the Atlantika brand to add value to their premium Cod and Haddock products.

Gunn Report

Contains the film creative 'Grandma', 'Family Favour' and 'Stay-At-Home Son' for Johnsonville by the agency Droga5 in the US.

Gunn Report

Contains the film creative 'Food For Men' for Stryhn's by the agency Anew in Denmark.

Case Study

This case study details how Wall's, a British sausage brand, used a novelty clothing item to take ownership of lazy Saturday morning breakfast occasions and overcome declining sales.

Case Study

This case study explains how a long term partnership between Meat & Livestock Australia, a trade body, and its agencies has created long term success for the industry.

Case Study

This case study describes how Animals Australia campaigned against the innate cruelty of factory-farmed animal products.

Case Study

This case study describes how US Kraft brand Oscar Mayer bacon stood out in a commoditised market, emphasising superior taste to maintain a premium price and gain increased sales and penetration.

Case Study

This case study describes how Hormel Black Label Bacon, an American bacon brand, differentiated itself by building the world's first bacon-powered motorcycle, and used this creation to fuel a content strategy.