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Opinion

Retail is changing and so are the formats through which to influence purchase. On Device Research’s Alistair Hill talks through some of his firm’s findings in this area.

Research Paper

Ambush marketing is more than 30 years old, and its prevalence continues to grow. Recent cases indicate that brands perpetrating ambushes are becoming more creative, but the literature has failed to keep pace, offering scant analysis of the different forms ambushing can take, and the implications it can have and little investigation or consideration from the ambusher's perspective.

News

LONDON: Marks & Spencer, the UK retail giant, has launched a joint venture with the Founders Factory, a startup accelerator, which will focus on investing in startups in the retail space.

News

LONDON: Business rate changes that push up costs for retailers with city-centre properties and at the same time reduce costs for online competitors’ out-of-town warehouses are adding to the woes of the British high street.

Gunn Report

Looks into which campaigns from the UK, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

Research Paper

Fabindia, an Indian retail store, used data research and insights to make large business-level changes for its ambitious growth target.

Case Study

Skittles, a sweets brand, launched a two-tiered influencer and content campaign for the Super Bowl, in order to increase its share of voice in the US.

Article

Global strategies, campaign updates and trends in the department stores sector.

Gunn Report

Contains the creative for the 'Love Mrs Claus' campaign for Marks & Spencer by the agency Mindshare in the UK.

Case Study

PizzaExpress, the restaurant group, redesigned its At Home retail range to improve cross purchase consumption in the UK.

Case Study

Waitrose, the UK supermarket chain, launched its new premium own brand label Waitrose 1 with a successful understated new design.

Case Study

YPO (Yorkshire Purchasing Organisation), a publicly owned procurement organisation in the UK, redesigned its logo, name and branding to raise its profile and improve customer satisfaction.

News

LONDON: Tesco, the UK’s largest supermarket group, has been planning to create a new discount grocery chain to rival the two German discounters, Aldi and Lidl, that have taken the UK by storm, a new investigation reveals.

Article

Outlines a series of papers on the challenges and opportunities for marketers in a multiscreen environment.

Article

Highlights three key learnings for best practice guidance in marrying channels in an integrated media strategy to maximise ad receptivity.

Article

Outlines the challenges and opportunities facing Thailand's e-commerce sector in the next two years and how brands can build successful e-commerce initiatives in the country.

News

LONDON/HONG KONG: Marks & Spencer, the British retailer, has sold its retail business in Hong Kong and Macau to franchising partner Al-Futtaim in a move understood to signal its retreat from international markets in favour of its key UK ...

News

BENGALURU: Myntra, the online fashion retailer owned by e-commerce operator Flipkart, will host its End of Reason Sale (EORS) from 22 to 25 December, and aims to increase sales by at least 50% compared to the last EORS it staged in June.

Research Paper

Marks and Spencer, a British retailer, found a new creative approach for its Mrs Claus Christmas ad through qualitative research.

News

LONDON: Papers from Marks & Spencer, BBC Radio 4, Barclays and Exterion Media are among the winners at the MRS Awards 2017, which recognise the effective use of market research.

Article

WARC's Toolkit 2018 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.

Article

Lying at the intersection of conventional marketing and tech, customer experience will be a priority for many brands in 2018.

News

LONDON: Many of the UK’s top retailers have again splashed out on cinematic-style blockbuster ads in the run up to Christmas, but with consumers cutting back on their spending there is evidence that simpler ads could be more effective.

Article

In just seven years online retailer Very has become a significant business and the driver of growth for owner Shop Direct.

Case Study

Marks & Spencer, a British retailer, used feminism to advertise to women in the UK with its 'Mrs Claus' ad, which successfully turned around year-on-year sales declines.