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Article

General Motors, the automaker, is exploring the power of granular in-car insights as a means for transforming radio advertising on the move.

Article

Analyses the key themes and summarises the winning case studies from the 2018 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.

News

Johnson & Johnson, the global FMCG company, has reinvented its marketing to focus on customer-centricity, community and content, according to a senior executive at the company.

News

As advertisers start to shift their focus from viewability metrics towards attention, it is important to remember that attention is a spectrum, says Google’s Claire Charron.

Article

Subaru, the automaker, is taking a balanced approach between storytelling and data as it finds the marketing sweet spot for its brand.

News

Consumers have learned to tune out most digital display advertising but new UK research suggests that the use of high-impact formats can also boost the performance of standard formats.

Article

Pabst Blue Ribbon, the beer, has repositioned its brand to champion diversity, a move reflecting long-term shifts in the US population.

News

NEW YORK: Nordstrom, the department store chain, has yielded various benefits from managing programmatic advertising responsibilities through an in-house team.

News

SHANGHAI: Multinational brands are losing the loyalty of Chinese consumers as shoppers turn to local competitors, according to new research revealing the country’s top 50 brands.

Article

Johnson & Johnson, the global FMCG company, has reinvented its marketing to focus on customer-centricity, brand experiences and content.

Opinion

Just a few days remain to enter the 2018 WARC Media Awards, a global case study competition that rewards effective comms planning.

Article

Research from the CMO Council, the executive network, and Deloitte, the consultancy, studied the habits of marketers that have proved effective at driving growth.

Article

Explores the current reading on the topic of marketing on Facebook - the best used social network in the world, reaching over two billion users every month.

Article

This Company Profile from Euromonitor provides key details and analysis of Heineken NV.

Article

Nordstrom, the US department store chain, has reaped benefits by handling programmatic advertising through an in-house function.

Article

Details an analysis which drew on learnings from a subset of brand custodians who are extremely poised to succeed as a growth driver for their organizations.

Case Study

Personal care brand Aveeno used a data strategy to deliver addressable creative encouraging consumers to explore its product line in the US.

News

SYDNEY: Cosmetics brand L’Oréal boosted Australian sales of its Revitalift Laser X3 cream by 44% by rethinking the category’s age ‘before and after’ marketing technique, which often fails to achieve cut-through in the ...

News

LONDON: At least 44% of British women aged 50 and over find advertising to be patronising, while more than a quarter (27%) believe ads contribute to negative stereotypes of their age group, new research has revealed.

News

COLOGNE: Marcel, the AI-powered employee platform, is helping Publicis retain staff and signalling a bright creative future for them, according to CEO Arthur Sadoun.

News

SINGAPORE: Singapore’s Changi Airport increased customer loyalty and online engagement with data-driven specials and deals in the airport itself, according to a senior executive at the company.

Article

Marketers looking to explore the world of eSports can draw on their experience in traditional sports as they seek to make sense of this burgeoning industry.

News

LONDON: S4 Capital, Sir Martin Sorrell’s post-WPP venture fund has published its first stock market prospectus, with a warning to agencies as it seeks to compete with the consultants.

Article

Swedish Fish, the confectionery brand owned by Mondelez International, successfully engaged with consumers through a sponsorship tie-up with aquariums.

News

GLOBAL: Technology and data are transforming the marketing landscape and pushing it towards a data-driven future – and companies need to prepare accordingly, an industry figure has argued.