Case Study
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Ellie Gogan-Tilstone, Mihir Warty, Jane Dorsett, Lindsay Cardinale, WARC Awards, Shortlisted, Effective Social Strategy, 2018
JetBlue, the airline, used a social media campaign in the US to encourage more parents to take their families on holiday.
Case Study
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Hans Lopez-Vito, Angela Gao, WARC Awards, Shortlisted, Effective Social Strategy, 2018
McDonald's, the fast food chain, used a supportive message during the Chinese exam season to increase sales.
Case Study
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Michel Kowalski, WARC Awards, Shortlisted, Effective Social Strategy, 2018
French mineral water brand Hépar increased sales by building a campaign around the phrases French families use to describe going to the toilet.
Case Study
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Bang Nguyen, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Baby-care brand Pampers launched an integrated campaign to support Vietnamese mothers and challenge common parenting myths.
Case Study
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Cameron Roberts, Dr Zainab Khosrowtaj, Pip Bingemann, WARC Awards, Shortlisted, Effective Social Strategy, 2018
UNICEF, a leading global humanitarian agency, boosted regular donations in Australia by changing its narrative on Facebook.
Article
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Mary Connors, Event Reports, P2P Summit, March 2018
Mondelez International, the snacks giant, is building up its sampling capabilities via e-commerce, as well as developing its in-store approach to this discipline.
Case Study
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Tahaab Rais, Aakriti Goel, WARC Awards, Shortlisted, Effective Social Strategy, 2018
OMO, the laundry detergent brand, used social media, PR and educational content to change attitudes and increase sales in the Middle East.
Opinion
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Tahaab Rais, April 2018
OMO’s gold-winning campaign in last year’s WARC Media Awards offered a new take on integration. Tahaab Rais, Regional Head of Strategic Planning, FP7/MENA, explains how eBay, ambient, Periscope, a 23-hour Facebook Live ad and social media disrupted and engaged Arab parents in a quest to show them that dirt is good .
Article
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Jo Bowman, Event Reports, I-COM Data Creativity Awards 2018
Boost, a malted drink popular with children in India, successfully reached its target audience with long-form video content delivered via parents’ phones.
Article
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Stephen Whiteside, Event Reports, SXSW 2018, March 2018
Johnson & Johnson, the healthcare giant, has built out a Content Lab that helps it tell stories in more compelling ways.
News
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19 April 2018
ADELAIDE: A child watching just 80 minutes of television per day will be exposed to more than 800 junk food ads over the course of a year, according to research from the University of Adelaide.
News
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19 April 2018
CHICAGO: Gen Z’s preferences tend to have significant influence on the purchase behaviors of their household, according to new research which recommends that manufacturers and retailers adjust their marketing strategies accordingly.
Article
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Stephen Whiteside, Event Reports, BRITE 2018, March 2018
Marketers that promote Broadway shows face particular challenges as they seek to attract consumers and drive ticket sales.
Article
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WARC 100, April 2018
This report analyses the world's top effectiveness campaigns, as ranked by the WARC 100, to uncover shared creative, media and measurement strategies.
News
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17 April 2018
CHICAGO: 19 Crimes, the wine brand, claimed the top prize at the 2018 REGGIE Awards for a campaign that tapped the power of augmented reality (AR) and was created by agencies J.
Case Study
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Talha Bin Hisaam, Nadia Putri Prianti, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Johnson's Baby, the baby-care brand, used social media and events to differentiate its brand in a crowded Indonesian market.
Case Study
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Tracy Reilly, Zeida Camacho, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Prudential, the financial services company, used a video distributed through social media to raise awareness of the issue of unemployment among American veterans.
Case Study
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Tahaab Rais, Aakriti Goel, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Cheese brand Puck used a provocative film to increase share of voice and market share in Saudi Arabia during Ramadan.
Case Study
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Team Triton Communications and Eureka Forbes, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
India's leading water purifier brand, Aquaguard, used a low-budget, digitally-led campaign to encourage people to make a real difference to the lives of others.
Case Study
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Andrea Pagador, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
The University of Engineering and Tehcnology (UTEC), a private university in Peru, used an invention and PR to increase interest in its courses.
Opinion
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Luke Brown, April 2018
Australian agency AFFINITY has won the Best Use of Data Grand Prix for two consecutive years at the WARC Media Awards.
Case Study
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Sam Wise, Vitor Forte, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
German telco Deutsche Telekom used mobile and social channels globally for the launch of the Sea Hero Quest game (mobile and VR) that provided a vast data set to be used in dementia research.
News
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16 April 2018
GLOBAL: There is huge scope for innovation within integrated campaigns where each channel not only plays to its strengths but reinforces the roles of other channels, according to a WARC study.
Case Study
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Martin Vogts, Michelle Kiely, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Tech company Microsoft empowered and inspired young females around the world to pursue a career in STEM (Science, Technology, Engineering, Math).
Case Study
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Kate Smither, Charmaine Andrew, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
As part of a series of initiatives celebrating its bicentenary, Australian bank Westpac created a kids' rash vest with CPR instructions to highlight its commitment to future generations.
