News
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19 September 2018
Almost half of UK adults have experienced some form of online harm, from spam emails to identity theft, according to data from Ofcom, while eight in ten worry about some aspects of going online.
Article
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WARC Exclusive, September 2018
Analyses the key themes and summarises the winning case studies from the 2018 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.
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Stephen Whiteside, Event Reports, MediaPost Brand Marketers Insider Summit, August 2018
Aflac, the insurance provider, has successfully boosted various core metrics through more tightly connecting its business and corporate social responsibility (CSR) efforts.
Article
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WARC Best Practice, September 2018
Explores the current reading on the topic of marketing on Facebook - the best used social network in the world, reaching over two billion users every month.
Article
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Stephen Whiteside, Event Reports, IAB 2018 PodcastUpfront, September 2018
HowStuffWorks, the education-focused media company, saw great success with a true-crime podcast entitled “Atlanta Monster”, and hopes to repeat this impact with the second season in the “Monster” franchise.
Article
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Stephen Whiteside, Event Reports, MediaPost Brand Marketers Insider Summit, August 2018
Georgia-Pacific, a company active in categories from paper towels to toilet paper and plastic cutlery, has seen success by focusing on a top-tier group of its business-to-business (B2B) brands.
Article
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Geoffrey Precourt, Event Reports, IEG Sponsorship Conference, April, 2018
Swedish Fish, the confectionery brand owned by Mondelez International, successfully engaged with consumers through a sponsorship tie-up with aquariums.
Case Study
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SABRE Awards, Gold, APAC, Digital Campaign, 2018
Philips, an electronic appliances brand, was able to convince Koreans that their clothing iron can make the laborious task of ironing much easier.
Case Study
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SABRE Awards, In2 APAC, Best in Product Reviews (Earned), 2018
Gong Cha, a bubble tea chain, launched a successful return to the Singapore market with its social media campaign.
Case Study
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SABRE Awards, Diamond, APAC, Company of the Year, 2018
The communications team at Shanghai Disney Resort (SHDR), a themed resort in China, lived up to the promises of Disney and delivered them to China in an authentic way.
Case Study
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SABRE Awards, Gold, APAC, Energy & Natural Resources, 2018
Shell Myanmar, an oil and gas company, introduced a road safety initiative focusing on the Yangon-Mandalay highway in partnership with the Myanmar Red Cross Society (MRCS) and Global Road Safety Partnership (GRSP).
Case Study
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SABRE Awards, In2 APAC, Media Partnership, 2018
Motrin, an over-the-counter pain relief brand, launched the 'Children Fever Express' campaign to build public understanding and awareness of the importance of early fever diagnosis in children and available fever treatments, positioning it as the go-to paediatric treatment for fevers in China.
Case Study
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SABRE Awards, Gold, APAC, Healthcare Providers, 2018
Nova IVI Fertility, an IVF fertility clinic, increased patient enquiries and revenue in India by launching press events with its doctors to highlight the rising male infertility rate in the country and its treatment options.
Case Study
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SABRE Awards, Gold, APAC, Public Education, 2018
PACE, the PET Packaging Association for a Clean Environment, encouraged people in India to support its PET bottle movement and the notion of recycling by personalising the issue through a video and digital campaign.
Case Study
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SABRE Awards, In2 APAC, Best Meme/Viral Campaign, 2018
Pampers, a brand of baby and toddler products marketed by P&G, increased its market share in Vietnam by launching Pampers Positive, which created social conversations between mothers about the parenting pressures and myths they face.
Case Study
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SABRE Awards, Gold, APAC, Medical Technology, 2018
Intel, a technology company, raised sales and awareness of its VR installation for helping treat Autistic children in China by telling the stories from parents of Autistic children and demonstrating how it works.
Case Study
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SABRE Awards, Gold, APAC, Corporate Social Responsibility, 2018
The Coca-Cola Foundation, a charitable organisation, helped to highlight stories of bullying to people in Taiwan via its 'Story Vending Machine' and campus tours.
Case Study
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SABRE Awards, Gold, APAC, Branded Journalism, 2018
Froebel-kan, a producer of picture books and educational toys, launched a project to shift the focus on Japan's deep-rooted preference for children's academic credentials over their creativity.
Case Study
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SABRE Awards, In2 APAC, Best Influencer Programs Endorsements (Paid), 2018
Book Depository, an English-language online bookstore, was able to raise brand awareness by tapping into the desire mothers in Hong Kong have for their children to speak perfect English.
Case Study
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SABRE Awards, Gold, APAC, Home & Furniture, 2018
Godrej Security Solutions, a mechanical and electronic security systems company, increased awareness and sales of its EVE security system for women in New Delhi and Mumbai by launching two events that took a humorous and informative approach to security.
Case Study
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SABRE Awards, Gold, APAC, Marketing to Men, 2018
Vodafone, a telecommunications company, increased awareness of the importance of child safety during the Sabarimala pilgrimage in India through a multi-lingual PR campaign to stop children going missing.
Case Study
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SABRE Awards, Diamond, APAC, Superior Achievement in Research and Planning, 2018
Daiwa House, a leading house builder in Japan, addressed housework inequality through a combination of home design and a targeted campaign combining surveys, online content and offline events to stimulate a nationwide conversation about "nameless chores".
Case Study
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SABRE Awards, Platinum Award for Best in Show, APAC, 2018
Chando, a Chinese skincare brand, chose to inspire Chinese women with the real meaning behind Mother's Day.
Case Study
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SABRE Awards, Gold, APAC, Employer Branding, 2018
Johnson & Johnson (J&J), a medical devices, pharmaceutical and consumer goods company, introduced more inclusive policies to enable its employees in India to continue working after having a child.
Case Study
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SABRE Awards, Diamond, APAC, Superior Achievement in Measurement and Evaluation, 2018
Princess Cruises, an American premium cruise line, successfully launched a new ship to consumers in China.
