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Opinion

Accenture Interactive has been at the forefront of consultancies’ shift into marketing services. Anatoly Roytman is its Managing Director for Europe, Africa and Latin America.

News

GLOBAL: Anheuser-Busch InBev, the world’s largest brewer, has announced significant changes to its organisational structure, including an overhaul of its senior marketing team.

News

HOLLYWOOD, FL: TD Ameritrade, the investment and brokerage company, successfully enhanced its marketing analytics capabilities to reflect its changing business priorities.

Article

When Direct Line relaunched in 2012, the insurance business included a greater emphasis on the commercial role of the marketing function within the organisation.

Article

Reveals the books that influenced Rob Smith, chief client officer of McCann Worldgroup UK.

News

MUMBAI: The role of the chief marketing officer is changing, and marketers must stay on top of evolving business priorities, according to the CMO of one of India’s biggest beverage companies.

News

MUMBAI: Sir Martin Sorrell, ex-CEO of WPP, is optimistic when it comes to India’s future as an advertising leader, given the economic and technological change in the country.

Article

The role of the Chief Marketing Officer is changing, especially in India, and marketers must stay on top of evolving business priorities, according to United Breweries CMO Samar Singh Sheikhawat.

Article

New research from B2B agency Gyro and the Financial Times explores the role different emotions play along the B2B path to purchase.

Article

Sir Martin Sorrell, ex-CEO of WPP, outlines why he’s so optimistic about the role of India in the international advertising industry and why he believes starting from a clean slate is an advantage.

Research Paper

A satisfying shopping experience is critical to a mall's ability to draw crowds and to its effectiveness as a marketing medium.

Research Paper

Manufacturers pay premiums for endcap real estate because shoppers navigate the perimeter of stores, avoiding the aisles.

Opinion

Aesop’s Fables have become embedded in everyday conversation but, says Malcolm White, some of the tales can be used to help solve a number of today’s business, marketing and communications problems, and offers some examples of how they apply.

Opinion

Brands and agencies must accept that innovation cannot be credibly preached inside their organisations without a better understanding and adoption of risk theory, says Tim Williams.

Article

Reveals the books that influenced Sean Larkins, global CEO at Kantar Public Consulting division.

Article

Looks at how brands can take a more collaborative approach to fulfil the needs and expectations of consumers.

Article

Beam Suntory, the alcoholic drinks company, has retooled its approach to brand building in various ways.

News

NEW YORK: McAfee, the cybersecurity firm, was hacked on LinkedIn last year, an event that reaffirmed the importance of even the most expert of brands preparing for the inevitably of this threat.

News

NEW YORK: The top priority for B2B sales and marketing teams over the coming year is to increase their use of data and analytics to better meet business needs, according to a new survey of 500 business executives in Europe and North America.

Article

Reveals the books that influenced Louise Nolder, global brand development director at Secret Escapes.

Opinion

Marketers are increasingly getting stuck in the trap of obsessing about the new, at the cost of obsessing about customers, says Gareth Kay.

News

GLOBAL: With the GDPR due to be implemented in a month’s time, many marketers at major multinationals are not fully aware of the implications for future campaigns, according to new research from the World Federation of Advertisers (WFA).

Article

McAfee, the cybersecurity company, faced a major threat to its brand reputation having been hacked on LinkedIn, the social network.

Article

Interviews Vince Cable, leader of UK political party the Liberal Democrats, and examines how he has handled his leadership role.

Article

Gemma Greaves discusses with Diageo’s Syl Saller and John Lewis’ Craig Inglis how bravery is necessary to do better marketing.