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Case Study

Netflix, a television streaming service, launched unconventional Spanish lessons with the cast of its series Narcos, in order to promote its second season globally.

Case Study

Focusing on the “theatre of the retail offer” helped Hagkaup, the Icelandic supermarket retailer, increase sales and the number of customers.

Gunn Report

Contains the creative for the 'Narcos - Spanish Lessons' campaign for Netflix by the agency Alma DDB in the USA.

Article

Provides an overview of the legal cannabis and tobacco markets, including regulation and supply chain and tobacco implications.

News

NEW DELHI: Email is enjoying a resurgence among marketers as automation and personalised communications become priorities for brands, according to a senior marketer in India.

Article

Email marketing is enjoying a renaissance in the digital era, with new innovations allowing multichannel integration in India.

News

BEIJING/SEATTLE: Tech giants in both Asia and America are entering the health space, as Alipay introduces free health insurance for users and US pharmacies feel the heat of a potential Amazon debut.

Research Paper

This article shows how demographics become a far less reliable tool for marketers and introduces seven new mindsets that far better describe consumers' behaviour.

Case Study

This case study describes how the United Service Organisation (USO), America's leading organization to serve the men and women in the US military and their families, used a direct mail appeal to raise money for its initiatives such as warrior and family centres adjacent to military hospitals.

Research Paper

The MRS's Impact 2016 conference showcased the research sector's curiosity, its talent to mine dazzling insights and its ability to ignite revolution in business and society.

Article

This essay seeks to explore the complex relationship consumers have with advertising, arguing that it ultimately works best when there is a clear value exchange between brand and consumer.

Article

This event report describes how online retailer ShopDirect is reaching new consumers through innovative uses of programmatic.

Research Paper

This paper presents a case study that reveals how stakeholders in the research process, by recommending specific data collection and analytical techniques, exert significant ‘hidden’ influence on the decisions made on the basis of market research findings.

Article

This article focusses on augmented reality systems (AR) and its sub-category, virtual reality (VR), and the immersive possibilities that they bring to marketers.

Article

This Company Profile from Euromonitor provides key details and analysis of Microsoft Corp, the owner of brands such as Xbox.

Article

This Company Profile from Euromonitor provides key details and analysis of Sony Corp, the owner of brands such as Playstation.

News

SINGAPORE: The rise of mobile, social and ecommerce are having a profound impact on Asia's consumers whose adoption of new technology is transforming the region's marketing landscape, a new study has argued.

Article

This article sets out three steps that marketers can use to hone Big Data's output to inspire creative thinking: culling, framing and filtering.

Opinion

"Nine, that's a magic number" or so De La Soul might have sang if they were marketers rather than a New York hip-hop trio.

Article

This article argues that the advertising industry needs a more balanced respect for the past to make sense of the present, rather than mythologising advertising heritage.

Article

This white paper looks at marketing data technology as consumer data grows to support marketing that spans virtually all digital and traditional media.

Article

This report describes global advertising trends for the year 2014.

Article

This event report relates how a "complete reset" of its business model turned around a failing newspaper brand.

Article

This article examines how brands can help consumers make use of personal data to manage their health and wellbeing.

Case Study

This case study describes how Gevalia, a Swedish coffee brand, launched new lines in the US by using a premium positioning compared to the existing mainstream brands.