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Article

This article discusses the issues in cross-platform measuring TV and digital and why it is important to develop ways to accurately compare their data.

Opinion

Mobile’s share of total UK internet adspend rose to over a third last year, and mobile accounted for 99% of new online ad money in 2016, according to the latest results from the AA/WARC Expenditure Report, released this week.

News

LONDON: Digital formats helped drive UK adspend 3.9% higher in the fourth quarter of last year, the highest grossing quarter on record, according to the Advertising Association/WARC Expenditure Report.

Research Paper

This paper looks at the rise of person-centric measurement and how to measure media consumption in Saudi Arabia and Turkey, given the disruption of emergent digital platforms.

Article

This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 96 individual markets back to 1980. The report outlines major shifts in the allocation of advertising budgets by media channel and global region.

Article

This event report addresses how Mattel, the toy manufacturer, has consistently kept its Barbie brand relevant over the course of several decades.

Article

This paper explores the aftermath of K2 Intelligence's report, "An Independent Study of Media Transparency", prepared for the ANA, that found a fundamental disconnect between US advertisers and agencies regarding their relationship.

Case Study

This case study describes how great consumer insight and game changing marketing executions have helped newly created Orchard Thieves cider, a Heineken Ireland brand, disrupt the category and market to create success.

Research Paper

This article argues that commercial advertisers should borrow from the strategies employed during the 2012 and 2016 election campaigns in the US to improve the effectiveness of their own marketing efforts.

Article

This research from busts five myths about how Hong Kong consumes video content based on data from both local and international video platforms, with a particular focus on the changing balance between television, OTT and digital video opportunities.

Article

This event report offers an insight into how DuPont, the conglomerate, created two mobile apps to support its agriculture business in multiple markets.

Article

This article explains how, as programmatic is taking an increasingly large share of digital budgets, brand data needs to play a key role in both targeting and creative development.

Article

This article looks at the media viewing habits of millennial consumers, how they respond to advertising and how they view brands.

Article

This article explains how to use outdoor in customer acquisition.

Article

This article explains how to use mobile.

Article

This article explains how to use SMS in customer acquisition.

Article

This article describes how an increasing number of brands in America have turned to hand-painted mural adverts because they encapsulate the human element a billboard cannot provide.

Article

This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 90 individual markets back to 1980.

Article

This article summarises concerns marketers have around media buying transparency and how agencies are responding, and offers ways for clients to protect themselves.

Article

This article offers practical guidance for developing a digital campaign strategy that targets an audience as they move across channels.

Research Paper

This report sets out three key reasons that advertising's contribution to sales is incorrectly valued, based on interviews with researchers and data modellers in the US.

Research Paper

This paper argues that premium digital out-of-home media has a valuable 'priming' capability that makes people more receptive to other ad formats.

Article

This article provides marketers with information and guidance on several major media channels.

Article

This article sets out some key considerations for planning for newsbrands and gives advice for marketers wanting to make the most of this changing media.

Article

This article sets out the key issues in planning for mobile, and provides guidance for incorporating mobile into integrated communications plans.