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Article

Explores the main challenges and tendencies regarding urban mobility that can be seen in Latin America.

News

SHANGHAI: PSA Group, the maker of the Peugeot, Citroen and DS car marques, plans to ditch its image as a budget brand in China and instead concentrate on offering SUVs and other non-compact cars for high-end Chinese consumers.

News

NEW YORK: Heritage brands face a constant question about whether to put their legacy at the heart of advertising messages, and new research in the Journal of Advertising Research (JAR) offers useful tips on this subject.

Case Study

Volkswagen successfully relaunched its Beetle car model in India with a nostalgic online video.

Case Study

Car manufacturer Jaguar Land Rover used TV branded content, digital and social media to launch its XE model in India.

News

SANTA MONICA, CA: Most Americans profess a fear of riding in a self-driving vehicle but they may be more ready for autonomous vehicles than they realize, according to a new report.

Article

Bricks-and-mortar stores are being re-imagined as price and assortment are no longer enough to guarantee footfall.

Case Study

Mercedes-Benz, a car brand, created one campaign to showcase five cars (The A-Class, B-Class, GLA, CLA and CLA Shooting Brake) by producing a film that successfully encompassed all of the cars into the storyline.

Case Study

Honda, a car brand, launched the Honda 'NSX' Supercar by creating 1600 films for each and every owner in the US.

News

NEW DELHI: Mercedes Benz, the German luxury car maker, has recorded its best ever sales in India for the first nine months of 2017 after selling 11,869 units, representing 19.6% growth on the same period last year.

Article

This article looks at the developments in VR and AR since the launch of Oculus Rift in 2012 and examines what each can bring to the marketing mix.

Article

This article describes some of the applications and use cases for AR at all stages of the shopper journey, backed by omnichannel purchase journey insights, creating a new concept dubbed Augmented Retail.

Article

Ford is seeking to develop new connected and autonomous vehicles, and believes that these technologies will offer various opportunities for marketers.

Article

This article takes a detailed look at how creative optimisation can enhance the performance of digital advertising, enabling marketers to identify and serve the best version of ad creative for key audiences.

Article

This article examines the over-65 market, and how this segment presents an opportunity for growth to marketers.

Article

This article looks at how to secure customer loyalty by appreciating them as individuals and communicating with them with relevance.

News

SYDNEY: A fantastic brand experience is key to building brand awareness in Australia’s crowded automotive category, according to a senior marketer at Renault.

Research Paper

This research develops a measure for university heritage–utilizing a university's history, symbols, legacies, and traditions to reinforce and invoke its essence in a contemporary context.

Case Study

Land Rover, a car brand, launched an AR mobile campaign for the release of the Range Rover Velar vehicle in the US, in partnership with Blippar, an AR creative tech company.

Article

This article outlines how Renault and Bentley are rethinking brand experience beyond traditional experiential marketing to overcome brand perception challenges in Australia.

Article

This Company Profile from Euromonitor provides key details and analysis of LG Corp, South Korea’s fourth largest conglomerate which has four divisions including Home Appliances & Air Solutions.

Article

This article details how marketers can use personalisation effectively, including which media work best and why a two-way conversation with the consumer is essential.

Research Paper

This paper explains how Northstar, a research agency, and Jaguar Land Rover (JLR), the automotive company, used pop culture as an innovative qualitative research methodology and re-imagined how to execute and disseminate target customer insight in the US, UK and Germany.

News

SHANGHAI: China’s most affluent young women are snapping up luxury sports cars as a symbol of their newfound wealth and status within Chinese society, according to new data.

Case Study

This campaign shows how Challenger, a financial company, motivated an uninterested retiree audience to pay attention and invest in annuities in Australia with its 'Challenger's Lifestyle Expectancy' campaign.