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News

The largest gambling companies in the UK have voluntarily agreed to end all TV ads served during live sports broadcasts, in a move that is most likely to affect football.

Article

Learn from some common mistakes that marketers make, as a selection of leading figures in the advertising world share their experiences.

Case Study

Gillette deodorant used a multimedia approach, biblical texts and a battle of synagogues to appeal to the Orthodox Jewish community in Israel.

News

Sky is planning to slash the number of gambling ads it carries in the wake of growing unease over gambling addiction and the amount of betting in sport.

Article

Jamón is hugely popular in Spain but the market is fragmented; Navidul is one of the few major players in dried ham, claiming 92% brand awareness, thanks to its understanding of purchase behaviour.

Article

This Company Profile from Euromonitor provides key details and analysis of Nintendo Co Ltd.

Case Study

MGM National Harbor, a casino brand, increased visits and spend among customers in the US by launching a series of comedic personas to show them how its brand can help alleviate weekday boredom.

Case Study

32Red, a multi-product gambling business, was able to grow its business and achieve its targets by improving the efficacy of its TV and search channels.

Case Study

Time to Change, a movement created by mental health charities Mind and Rethink Mental Illness, raised awareness for mental health support among men in the UK by launching a multimedia campaign.

Case Study

MGM, a hotels and entertainment group, reversed double-digit decline following a campaign that brought the thrill of Las Vegas to New Jersey.

News

MANCHESTER: Foreign-owned betting firms that sponsor English Premier League football clubs are failing in their duty to pay into a fund for treating people with gambling addiction, according to the head of the National Health Service (NHS).

Gunn Report

Loto-Québec’s Lotto 6/49, a national Canadian lottery game, leveraged its historic association with lucky moments to launch a budget-friendly campaign with social media and real-time video at its heart.

News

SYDNEY: Online content properties in Australia will be subject to the same rules on gambling advertising as traditional broadcasters from the end of September 2018, under new regulation.

Research Paper

A well-established empirical generalization is that brand users are more likely than non-users to recall advertising for the brand they use.

News

LONDON: Almost one fifth of all ads shown on ITV during FIFA World Cup games were for gambling brands according to a new analysis which shows that betting ads had more screen time than alcohol and fast food commercials combined.

Case Study

Chevron Philippines, an energy corporation and marketer of Caltex fuels, created the Liter Lottery, which turned petrol pumps into slot machines and offered people the chance to win a free tank of fuel.

Case Study

The Senet Group, an independent body set up to promote responsible gambling standards, released a campaign in the UK to help raise awareness of the dangers of betting addiction through emotion.

Case Study

Time to Change, a mental health organisation in England, developed a campaign that got males to talk to their friends about mental health, which was funded by the Department of Health, Comic Relief and the Big Lottery Fund.

Research Paper

This article generalizes the well-known negative binomial distribution (NBD) theory to attendance behavior at sporting events.

Case Study

Oddset, a state-owned betting service, launched the Biased Sports Commentators campaign in Sweden to increase brand preference and engagement, and create 'brand liking' communication.

News

WASHINGTON DC: America’s huge illegal sports betting industry could be opened up to legitimate operators following a Supreme Court decision to strike down a 1992 federal law.

News

LONDON: Digital newsbrands not only provide brand-safe environments but, properly utilised, can deliver higher business returns for advertisers than general online display, new research says.

Case Study

Car maker Audi challenged the stereotypes of 'cars being for men, not women' in Spain through a Christmas campaign centred on a 3D-animated short video.

Gunn Report

Contains the creative for the 'December 21st' campaign for Loterias Y Apuestas Del Estado by the agency Leo Burnett in Spain.

Article

Lack of variation in data can be indicative of a trend or problem in of itself, and so shouldn’t be ignored.