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Case Study

IHOP, the restaurant chain, used a stunt built for social media and PR to generate buzz and increase sales in the US.

Article

Part of WARC's Marketer’s Toolkit 2019, this report explains how marketers can be effective in their use of short-form video.

Article

Global strategies, campaign updates and trends in newspapers.

Article

CES 2019 delivered a huge amount of buzz around technologies like artificial intelligence (AI), 5G and smart homes, but executives must grasp the nuances at work in each area of technological advancement.

News

Mastercard’s decision to drop its name from its logo reflects a number of consumer trends, including the prevalence of small screens and the growth of digital payments, according to the brand’s chief marketing and communications ...

Article

Global strategies, campaign updates and trends in cinema.

Article

Mastercard, the payments company, has taken the bold decision to remove its name from its official brand logo.

Article

Provides key details and analysis of Adidas AG in the clothing and accessories market.

News

Public Health England has highlighted children’s excess sugar consumption levels and suggested that “fiscal measures” – the so-called pudding tax – may be needed to ensure that the food industry meets a target to cut ...

Opinion

For December, Best Buy was the brand that achieved the biggest uplift in Ad Awareness, according to YouGov's BrandIndex.

Article

Tophatter, the e-commerce platform, is pursuing a very different model than many of the industry’s major players.

Article

Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.

Research Paper

Patients seeking medical care are traveling greater distances for treatment. The globalization of health care has given rise to a thriving global medical services industry.

Article

Taco Bell, the quick-service restaurant chain, is seeking to find the right mix of behaving like a cult and mass-market brand.

Article

This paper addresses the implications of this changing research landscape and, in particular, how neuroscience principles can help marketers and advertisers to:.

Article

For product manufacturers and advertisers, attracting consumer attention in a cluttered advertising environment is essential.

News

Sky’s decision to end its ownership and sponsorship of cycle road-racing’s Team Sky after the 2019 season opens a major new opportunity for a brand with deep pockets.

Article

This article provides guidance and extended reading on using the senses in marketing, cutting through clutter with positive associations and subconscious purchase drivers.

Article

MetLife, the insurance provider, has shifted its marketing into more emotional territory in a bid to engage consumers in more resonant ways.

Article

Brands can make their assets work harder if they follow certain key rules – Martin Guerrieria, Global BrandZ Research Director at Kantar Millward Brown, explains their influence.

Article

WARC's Marketer’s Toolkit 2019 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.

Article

Hosting video advertising on premium media sites can make a difference in boosting consumer trust and effectiveness.

Article

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Article

Provides guidance on relaunching brands, which can involve a reworking of the product, its pricing, its distribution or its promotion.

Article

Provides marketers with information and guidance about the most effective approaches to using music in advertising.