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Article

Provides marketers with information and guidance about luxury brand advertising.

News

As the world becomes ever more connected, generational differences could become greater influencers than socioeconomic differences.

Case Study

Beer brand Michelob used an influencer strategy to grow awareness and sales in Mexico.

Article

Prasoon Joshi, Chairman and Co-Creative Officer of McCann Worldgroup India, is optimistic that the tech revolution on the subcontinent will bring positive change to the advertising industry.

Article

Kravet, the business-to-business home furnishings company, retooled its e-commerce site in order to better serve its customers.

News

The Beano is continuing to expand from its children’s comic-book roots and has now added a brand consultancy to a portfolio that includes a digital product and studios creating its own shows.

News

A combination of ageing societies, more lifestyle diseases and a growing middle class is driving consumer interest in health and wellness in Asia-Pacific – presenting new opportunities for healthcare brands – a new study has revealed.

News

Influencers have inverted the funnel to such an extent that marketers in India are starting to factor them into their annual calendars, according to one brand executive.

Article

The Beano, the venerable British kids’ comic turned multimedia content company, has launched a brand consultancy; here it shares five strategic insights for engaging with Generation Alpha.

News

India is emerging as an important crucible for the voice strategies of US tech giants as Google and Amazon roll out new products and services aimed at attracting brands and advertisers.

News

Chinese consumers are bombarded with advertising and are tuning it out, but savvy marketers can still cut through by understanding Chinese culture, according to a market expert.

Article

Explains what marketers need to do to successfully use personalisation in their creative approaches and how to measure its effectiveness.

Article

Fashion brand Lacoste is intimately bound up with sports, tennis and golf in particular, reflecting the background of its founder, but its marketing approach to these sports differs.

Article

Shares some insights on how Spotify personalises every touchpoint towards individuals in specific contexts and what marketers might learn from this approach.

Article

Provides personalisation success stories in India from brands such as Uber, Suzuki and Flipkart and explains what makes them work.

Case Study

Thai alcoholic beverage company Chang Beer caused a perception shift by re-branding with a focus on Thai craft quality.

Research Paper

Kellogg's, the market leader in India's breakfast cereals category, grew sales for its Chocos product with the use of an innovative in-house market research product.

Case Study

Malaysian biscuit brand Lexus gained penetration and market share by running a multimedia campaign around a new product launch focusing on mothers and families.

Case Study

Bajaj Allianz, a life insurance company, launched a new product in India to serve the more optimistic mindset of millennial Indians.

Case Study

Telco Globe Telecom used social media to publicise its grassroots football training scheme TM Sports Para Sa Bayan in the Philippines.

Case Study

MARIGOLD HL Milk, the Singaporean dairy company, grew volume share and top-of-mind awareness by running a campaign focused on cholesterol awareness.

Case Study

Thai ready-to-drink brand Scotch grew product sales by running a widely publicised online tutorial programme.

Case Study

Cosmetics brand Maybelline used interactive video, an e-billboard and a lipstick to maximise the use of its new endorser, singer and actor William Chan in China.

Case Study

Car-maker ŠKODA used comedic online video to boost brand awareness and capture attention to trigger emotional connections at a local level in Taiwan.

Case Study

Non-profit organisation The Women’s Foundation created a fake plastic surgery clinic to spark social media buzz and challenge gender stereotypes in the workplace and the media in Hong Kong.