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Article

Marketers that promote Broadway shows face particular challenges as they seek to attract consumers and drive ticket sales.

Case Study

Saregama, an Indian music company, launched a new radio product targeting the over 50s in order to increase revenue from its back catalogue of music.

Opinion

Marketing as a profession has allowed itself to be moved downstream, and ‘business consultants’ have come in to fill the void.

Article

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

News

NEW DELHI: US streaming giants Amazon and Netflix are tapping into Indian viewers’ preferences for local content and, more specifically, regional language content as internet penetration spreads beyond the cities and into rural areas.

Article

HBO, the cable network, has successfully used experiential marketing as a means to promote a variety of its shows in truly compelling ways.

Article

Radiocentre, the industry body to promote greater use of radio advertising on UK commercial radio, launched a new campaign measurement and benchmarking initiative, Radiogauge, ten years ago.

Article

In order to remain viable as premium publishers, newsbrands now need to make the case in favour of enhanced target audience definitions that combine print and digital audiences in a strong and persuasive way.

Data

This report summarises the latest research from WARC's Data platform, with a focus on the out of home advertising industry.

Article

Explores current thinking and writing on the topic of choosing a brand name, an identity and a strategic point of departure for the brand if done right.

News

LONDON/ROTTERDAM: FMCG giant Unilever says it is innovating faster than ever before and that its pipeline is getting stronger, thanks to restructuring aimed at engendering greater agility.

News

MUMBAI: India is powering revenue and profit growth for regional pay-TV broadcasters in Asia Pacific, according to new research.

Article

Programmatic, personalisation, content, social media, and response-led digital have led to an exponential growth in demand for collateral.

Article

Examines the potential advantages and risks to using social media users to promote brands, both in the context of influencer marketing and user-generated content.

News

NEW YORK/BEIJING: BuzzFeed, the US online media firm best-known for its viral listicles and memes, is taking a significant step forward into the Chinese market.

News

LONDON: A bespoke till system is helping beauty brand Lush boost sales at peak times, increase retail space and cut costs.

Article

Provides an overview of the legal cannabis and tobacco markets, including regulation and supply chain and tobacco implications.

Opinion

Publishers faced with declining print ad revenues need to look beyond digital to pick up the shortfall, according to James Wildman, CEO Hearst Media.

Article

This article explores current thinking and writing on the topic of brand identity and image: the values and purpose a company wishes to portray on the one hand (brand identity) against its actual set of perceptions and opinions that consumers have in mind – what the brand stands for (brand image).

News

VENICE, CA: Snapchat is casting around for ways to generate user growth and ad revenue, with reports indicating some bold steps may be in the pipeline.

Case Study

Suzuki Cars UK achieved sales growth and brand recognition partnering with ITV's Saturday Night Show.

Article

This Company Profile from Euromonitor provides key details and analysis of Discover Financial Services.

Article

Explores the impact that experiential marketing can have and explains how both brands and agencies need to adapt and come up with new ways to engage today's college students.

Article

This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.

Article

This Company Profile from Euromonitor provides key details and analysis of Hasbro Inc. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the leisure market.