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Article

This Company Profile from Euromonitor provides key details and analysis of Hasbro Inc. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the leisure market.

Article

This Company Profile from Euromonitor provides key details and analysis of Mattel Inc, the owner of brands such as Barbie, Polly Pocket and Fisher-Price.

Case Study

Ayurvedic toothpaste brand, Dabur Red, used a TV strategy to grow sales and disrupt buying habits in India's toothpaste market.

Case Study

LEGO, a children's toy brand, introduced the 'Rebuild Your Memories' campaign during Singapore's 50th birthday celebration, which both showed parents the pressures they were putting on their children and increased LEGO's sales.

Article

This Company Profile from Euromonitor provides key details and analysis of LEGO Group. Included is a strategic evaluation with key facts about the Danish company, competitive positioning against comparative brands, and assessment of its position in the leisure market.

News

BEIJING: The shift towards electric cars in Asia is gathering pace, as China looks to increase their sales to counter urban air pollution, with expected knock-on effects across the rest of the region.

News

HONG KONG: Digital engagement by consumers, companies, and the government of Hong Kong is lagging behind international competitors according to a new Google whitepaper, which uncovers a continued mistrust in digital services among a large portion ...

Case Study

This case study explains how retailer ALDI Australia's Christmas campaign, 'ALDI's perfect Aussie Christmas', gave Australians a renewed pride in their own unique version of Christmas by introducing a rival family of American Christmas-evangelists.

Opinion

This commentary appears in WARC’s new ‘Future of Strategy’ report, based on a global survey of senior agency planners.

Article

This report analyses results from a global WARC survey of senior agency planners, covering the current state of the strategic discipline, future opportunities and challenges, and guidance on building the planning team of the future.

Article

This Company Profile from Euromonitor provides key details and analysis of Church & Dwight Co, the owner of brands such as OxiClean, Xtra and Arm & Hammer.

Article

This report discusses the luxury goods industry in a global context, including changes in key markets, consumer attitudes and technology’s influence on luxury goods.

News

MUMBAI: Digital remains a relatively small part of in the Indian advertising ecosystem but it is one of the fastest growing, according to a new report, which forecasts it will increase at a CAGR of 33.5% between 2015 and 2020.

Case Study

This case study describes how Toyota AYGO, a small city car, built a playful campaign around the UK launch of an updated model that increased sales, outsold competitors and brought in new customers.

Article

This article looks at the seven ages through which brands pass, and how marketers can take advantage of them if they know and understand how they work.

Case Study

This case study shows how Huggies, a diaper brand, delivered ground-breaking results in a fast-growing segment in the Vietnamese market.

News

BEIJING: The fast-moving Chinese smartphone market has seen Oppo and Vivo leapfrog Huawei and Xiaomi to become the country's leading smartphone brands in the third quarter, new data have shown.

Article

This article explores how to revitalise a brand, a high-value and desirable pursuit that can deliver business results without the risks of new product development.

Article

The article explores the challenges and opportunities facing e-commerce across South East Asia, with five key insights from the region's largest e-commerce portal, Lazada.

News

NEW DELHI: Growing consumption, coupled with demographic and lifestyle changes, are expected to drive double-digit growth for consumer-focused businesses in India over the next decade, but the regulatory landscape needs to improve.

Article

This report from the Futures Company looks at the implications of slowing growth in the global economy, arguing that brands can only counteract the trend by creating demand.

Article

This report discusses the future of the global luxury goods industry, including changes in key markets, the impact of luxury wearables and how brands are looking for more meaningful 'luxury experiences'.

Case Study

This case study describes how the largest French-language daily newspaper in North America, La Presse, launched a free and interactive news app for tablets which provided a new space for interactive ads.

Case Study

This case study shows how Flonase, an allergy medicine to relieve hay fever and airborne indoor and outdoor allergy symptoms for 24 hours, reinvented the brand achieving an 11.3% share vs a 7.3% target, and generating $100M in US sales.

Article

This Company Profile from Euromonitor provides key details and analysis of Apple Inc. Included is a strategic evaluation with key facts about the American company, competitive positioning against comparative brands, and assessment of its position in the electronic retail market.