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Opinion

This commentary appears in WARC’s new ‘Future of Strategy’ report, based on a global survey of senior agency planners.

Article

This report analyses results from a global WARC survey of senior agency planners, covering the current state of the strategic discipline, future opportunities and challenges, and guidance on building the planning team of the future.

Article

This Company Profile from Euromonitor provides key details and analysis of Church & Dwight Co, the owner of brands such as OxiClean, Xtra and Arm & Hammer.

Article

This report discusses the luxury goods industry in a global context, including changes in key markets, consumer attitudes and technology’s influence on luxury goods.

News

MUMBAI: Digital remains a relatively small part of in the Indian advertising ecosystem but it is one of the fastest growing, according to a new report, which forecasts it will increase at a CAGR of 33.5% between 2015 and 2020.

Case Study

This case study describes how Toyota AYGO, a small city car, built a playful campaign around the UK launch of an updated model that increased sales, outsold competitors and brought in new customers.

Article

This article looks at the seven ages through which brands pass, and how marketers can take advantage of them if they know and understand how they work.

Case Study

This case study shows how Huggies, a diaper brand, delivered ground-breaking results in a fast-growing segment in the Vietnamese market.

News

BEIJING: The fast-moving Chinese smartphone market has seen Oppo and Vivo leapfrog Huawei and Xiaomi to become the country's leading smartphone brands in the third quarter, new data have shown.

Article

This article explores how to revitalise a brand, a high-value and desirable pursuit that can deliver business results without the risks of new product development.

Article

The article explores the challenges and opportunities facing e-commerce across South East Asia, with five key insights from the region's largest e-commerce portal, Lazada.

News

NEW DELHI: Growing consumption, coupled with demographic and lifestyle changes, are expected to drive double-digit growth for consumer-focused businesses in India over the next decade, but the regulatory landscape needs to improve.

Article

This report from the Futures Company looks at the implications of slowing growth in the global economy, arguing that brands can only counteract the trend by creating demand.

Article

This report discusses the future of the global luxury goods industry, including changes in key markets, the impact of luxury wearables and how brands are looking for more meaningful 'luxury experiences'.

Case Study

This case study describes how the largest French-language daily newspaper in North America, La Presse, launched a free and interactive news app for tablets which provided a new space for interactive ads.

Case Study

This case study shows how Flonase, an allergy medicine to relieve hay fever and airborne indoor and outdoor allergy symptoms for 24 hours, reinvented the brand achieving an 11.3% share vs a 7.3% target, and generating $100M in US sales.

Article

This Company Profile from Euromonitor provides key details and analysis of Apple Inc. Included is a strategic evaluation with key facts about the American company, competitive positioning against comparative brands, and assessment of its position in the electronic retail market.

Article

This Company Profile from Euromonitor provides key details and analysis of LEGO Group. Included is a strategic evaluation with key facts about the Danish company, competitive positioning against comparative brands, and assessment of its position in the leisure market.

Case Study

This case study demonstrates how Lowe's, a home improvement chain in the US, developed a new utility for a burgeoning social media platform to drive engagement with millennials.

Case Study

This case study describes how Lowe's, the home improvement retailer, targeted hard-to-engage millennials around the world by creating and distributing how-to videos on Vine.

News

SHANGHAI: Taps and swipes are replacing coins and notes at an accelerating pace in Asia-Pacific markets, nowhere more so than in China where purchase behaviour is changing quickly as consumers adapt to the latest technology.

Case Study

This case study explains how the Ford Ranger, a utility truck model, increased sales against a strong competitor by presenting truck customers differently.

Case Study

This case study explains how Nimble, a short term loans company, increased new loan numbers by normalising the practice in Australia.

Article

This event report considers the various technical, economic and political challenges the research industry faces and the pressure it is under to deliver faster, better and cheaper.

Article

This report outlines eight macro-forces which are driving changes in business models around the world, and six characteristics of the businesses of the future.