Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

83 results found
Sort by

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.

Article

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2018.

Article

This Company Profile from Euromonitor provides key details and analysis of Kao Corp, the owner of brands such as Laurier and Merries.

Article

This Company Profile from Euromonitor provides key details and analysis of Philip Morris International Inc, the owner of brands such as Marlboro, L&M, Chesterfield and Parliament.

Article

This Company Profile from Euromonitor provides key details and analysis of Japan Tobacco Inc, the owner of brands such as Camel, Winston, Mild Seven and Glamour.

News

TOKYO: Fast Retailing, the Japanese owner of casual clothing brand Uniqlo, has plans to more than double the number of Uniqlo stores in Southeast Asia and Oceania by 2022.

Case Study

Entry-level car Datsun redi-GO achieved lifts in brand awareness and perception in India with a bold campaign that pitted it against its competition.

Opinion

Joanne Lao is CEO, TBWA Greater China and is judging the 2018 WARC Prize for Asian Strategy. Here, Lucy Aitken, Managing Editor, Case Studies, talks to her about how China is rewriting the rule book for retail and tech and why Chinese millennials are such a powerful economic group.

News

HO CHI MINH CITY: Private label currently accounts for a fraction of retail sales in Vietnam but that is set to change as modern retail spreads across the country.

Article

This Company Profile from Euromonitor provides key details and analysis of luxury accessories company, Tiffany & Co.

Article

This Company Profile from Euromonitor provides key details and analysis of Pandora A/S, the jewellery manufacturer.

Case Study

Coca-Cola, the beverage brand, increased in-home consumption by challenging cultural norms in India with a TV ad.

Article

Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the WARC Prize for MENA Strategy 2017.

Article

This Company Profile from Euromonitor provides key details and analysis of Hilton Worldwide.

News

BANGKOK: Tencent, the Chinese internet giant, sees Thailand playing a central role as it expands across Southeast Asia, and an early focus will be on advertising Thai brands to Chinese tourists in their own language.

Case Study

This case study shows how AFF Suzuki Cup, a biennale regional football tournament in the South East Asia region, successfully expanded its engagement with football fans through social media.

Research Paper

This paper shares learnings from PepsiCo India as the company makes fundamental changes to its Insights function in order to widen the team's sphere of impact within the wider business.

Article

Kimberly-Clark, a personal care products corporation, successfully launched a new internal communications strategy in Latin America, which was quickly adopted across the brand's global structure.

Article

Ketchum, an advertising agency, quickly lived up to its employee commitment of supporting CSR initiatives at a global scale by dramatically increasing the number of projects the company undertook in the seven years since the program's launch.

News

KUALA LUMPUR: Popular influencers in Malaysia are increasingly using Instagram to shape the way advertising is conducted in the country and the wider region.

News

SINGAPORE: Global travel brand Expedia has been rapped over the knuckles by Singapore's Media Development Authority (MDA) for overusing "Singlish" in its advertising, while broadcaster Mediacorp has been warned about blurring the line between ads ...

Research Paper

This paper explores the applications of big data for new out-of-home measurement, using new technology to access new cost-effective methods of measurement.

Article

This article discusses how marketers can employ behavioural economics thinking in the context of a live experiment that encouraged people to eat crickets.

News

HONG KONG: Falling rents in Hong Kong's prime shopping districts are attracting a new wave of Chinese luxury brands to the city, even as mall space on the mainland continues to grow.

News

SINGAPORE: The Asia Pacific region is leading the way in the shift to mobile-first business, with marketers in South East Asia particularly focused on mobile as an effective form of customer engagement.