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Article

This Company Profile from Euromonitor provides key details and analysis of luxury accessories company, Tiffany & Co.

Article

This Company Profile from Euromonitor provides key details and analysis of Pandora A/S, the jewellery manufacturer.

Article

This Company Profile from Euromonitor provides key details and analysis of Mattel Inc, the owner of brands such as Barbie, Polly Pocket and Fisher-Price.

Case Study

Coca-Cola, the beverage brand, increased in-home consumption by challenging cultural norms in India with a TV ad.

Article

Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the WARC Prize for MENA Strategy 2017.

Article

This Company Profile from Euromonitor provides key details and analysis of Hilton Worldwide.

Article

This Company Profile from Euromonitor provides key details and analysis of Japan Tobacco Inc, the owner of brands such as Camel, Winston, Mild Seven and Glamour.

Article

This Company Profile from Euromonitor provides key details and analysis of Carlsberg A/S. Included is a strategic evaluation with key facts about the Danish company, competitive positioning against comparative brands, and assessment of its position in the beer and cider market.

News

BANGKOK: Tencent, the Chinese internet giant, sees Thailand playing a central role as it expands across Southeast Asia, and an early focus will be on advertising Thai brands to Chinese tourists in their own language.

Case Study

This case study shows how AFF Suzuki Cup, a biennale regional football tournament in the South East Asia region, successfully expanded its engagement with football fans through social media.

Research Paper

This paper shares learnings from PepsiCo India as the company makes fundamental changes to its Insights function in order to widen the team's sphere of impact within the wider business.

News

KUALA LUMPUR: Popular influencers in Malaysia are increasingly using Instagram to shape the way advertising is conducted in the country and the wider region.

Article

This Company Profile from Euromonitor provides key details and analysis of Campari, the owner of brands such as Aperol and Skyy.

News

SINGAPORE: Global travel brand Expedia has been rapped over the knuckles by Singapore's Media Development Authority (MDA) for overusing "Singlish" in its advertising, while broadcaster Mediacorp has been warned about blurring the line between ads ...

Research Paper

This paper explores the applications of big data for new out-of-home measurement, using new technology to access new cost-effective methods of measurement.

Article

This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co, the owner of brands such as Minute Maid.

Article

This article discusses how marketers can employ behavioural economics thinking in the context of a live experiment that encouraged people to eat crickets.

News

HONG KONG: Falling rents in Hong Kong's prime shopping districts are attracting a new wave of Chinese luxury brands to the city, even as mall space on the mainland continues to grow.

News

SINGAPORE: The Asia Pacific region is leading the way in the shift to mobile-first business, with marketers in South East Asia particularly focused on mobile as an effective form of customer engagement.

Case Study

This case study describes how Google connected with the public by utilising its unique data resources to capture stories amongst the continuously shifting noise around the World Cup.

Case Study

This case study explains how The Economist uses a Facebook page for the Asia-Pacific region to tailor content and improve its customer service.

Research Paper

This paper outlines how Coca-Cola used online research to create a rapid-response system for testing advertising creative in Southeast Asia.

News

ASIA: Laos is set to be one of the fastest growing markets in Asia in over the next fifteen years, with consumer spending predicted to triple between 2015 and 2030, driven by a combination of youth and urbanisation.

News

HONG KONG: FMCG brands can look forward to tapping into an estimated $770bn of new spending that is expected from wealthier consumers in ASEAN countries over the next five years, a new study has forecast.

Case Study

This case study reveals how a reinvention of Beerlao Gold helped Beerlao, the most popular beer brand in Laos, increase profitability.