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Opinion

Subscribing to the notion that a change in belief will lead to a corresponding change in behaviour may seem like common sense, but Faris Yakob argues that marketers who want to do their job should look into how behaviour is actually shaped and changed.

Case Study

This case study describes how soft-drink brand Lipton Green Tea installed fitness tracking software on shopping trollies and created Fit Cart to launch its Live Good platform in the UAE.

Article

This article looks into who millennials really are and how their characteristics, attitudes and behaviours are often misinterpreted and simplified.

News

WASHINGTON DC: Nearly three-quarters (73%) of US consumers believe the presence of unhealthy food and soda in supermarkets and convenience stores is a health problem and they want retailers to do more to rectify the situation.

News

LONDON: UK regulators introduced tough new rules at the weekend that ban ads for products high in fat, salt or sugar (HFSS) in all children's media, including Facebook and other social media platforms.

Research Paper

This report explores how Latin American companies are addressing product challenges in the region, and how they are responding to increasing consumer consciousness.

Research Paper

In August 1997, the U.S. Food and Drug Administration (FDA) allowed brand-specific advertising on television.

News

LONDON: UK regulations restricting the advertising to children under 16 of food and drink products high in fat, salt or sugar (HFSS) are to be extended from television to include the internet and social media, print and cinema.

News

LONDON: The advertising industry has been broadly welcoming of the UK government's newly published childhood obesity strategy, even if both campaigners and food and drink manufacturers have been critical.

News

LONDON: The British government is reportedly planning to severely water down proposals to curb the marketing of junk food, according to a leaked official paper.

News

NEW DELHI: In a slowing fast-food market, restaurant chains in India are turning to promotions and product innovation to tempt consumers back while one state's imposition of a "fat tax" may hinder expansion plans.

Article

This report provides key facts and figures about the global snacks market, analysing the impact of the growing segment of the non-snack food market rebranding itself as snack replacements and creating a shift in the competitive landscape.

News

LONDON: The first week of the New Year has witnessed a series of medical reports urging British consumers to improve their lifestyles, and it now appears that official action may extend to TV advertising.

Research Paper

This paper examines a research project focused on building a body of research that shows what impact the in-store experience in eateries has on beverage choice in order to empower companies to drive sales more effectively.

Case Study

This case study describes how a challenger roti bread brand in Bangladesh, Fresh Atta, changed the conversation from product quality to health benefits in order to try to increase their share of a saturated marketplace.

News

LONDON: Soft drinks brands are preparing to fight on a new health front after celebrity chef Jamie Oliver launched a campaign for the introduction of a "sugary drinks tax" to combat rising levels of obesity and diet-related disease in the UK.

Article

This report explores how Latinos aged 50+ are a wealthy, expanding and influential consumer group that is increasingly playing a central role in the formation of a new American mainstream.

Article

This report examines the demographics and buying power of the Asian-American segment, focusing on the food & beverage and health & beauty categories.

Case Study

This case study describes how Bolthouse Farms, a vertically integrated farm, repositioned broccoli in the US.

Case Study

This case study shows how Hellmann's, the mayonnaise brand, created a link with 'real food' to grow sales and improve brand perceptions in Canada.

Article

This article analyses body image perceptions and healthy eating trends around the world, revealing growth opportunities for food manufacturers as 50% of consumers are actively trying to lose weight by making more healthy food choices.

Case Study

This case describes how Argeta, a food manufacturer of paté, used a jury of mothers to improve trustworthiness and reposition the brand as more high-end in Bosnia & Herzegovina, Croatia, Serbia and Slovenia.

Research Paper

Food marketing is under increased scrutiny for its implicated role in the childhood obesity epidemic.

Research Paper

The goal of this study is to understand the influence of event sponsorship on children and their ability to fully understand its persuasive intent.

Research Paper

This study analysed advergames on top online gaming websites for children. The content of 131 websites was analysed to see whether each site contained advergames, particularly advergames for food products, and the way the advergames were presented to children.