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Article

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Article

Phillips 66, the energy company, tasked agency Carmichael Lynch with promoting three different brands using one common strategy.

Article

Explores some of the manifestations of Asian millennials' influence and what they could mean for marketers in 2019.

Case Study

The Louvre Abu Dhabi, a museum in the UAE, used an innovative combination of out of home and radio to increase visits.

Article

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2018.

Research Paper

Eden Springs, a water cooler and Office Coffee Machine Supplier, launched employee crowds across Europe to test innovation pilots to bring innovation back into the category.

Case Study

Retailer Big Bazaar leveraged Google's search algorithm to get the most out of search and drive footfall in its stores in India.

Opinion

Brands are rarely made better when we add to them. The more we add stuff - be it for the sake of 'the new' or to fend off what we see as competitive threat - the greater the risk that we dilute and obfuscate what we really are, says Gareth Kay.

Case Study

Dancow, a growing-up milk brand, increased sales in Indonesia by encouraging parents to say yes to their children.

Case Study

Coffee brand Nescafé used an innovative campaign in Indonesia to strengthen brand appeal and increase trial among youth in a cluttered category.

Research Paper

Brands need to understand how consumers perceive them, but surveys and other methods for retrieving data are time consuming and expensive, so the participants in this study used social media to leverage the structure of relationships between brands and consumers.

Research Paper

Coca-Cola, a soft drink brand, improved internal communications for the insights team in Europe in order to make them as effective and engaging as possible.

Research Paper

PepsiCo, a food, snack and beverage corporation, launched insights research in India to decode “local” markets, which is useful for MNCs (multinational corporations) battling the threat of local competition.

Case Study

The FPS Chancellery of the Prime Minister, a federal public service in Belgium, listed 99 humorous reasons why Belgium is uniquely phenomenal to increase visits to the country.

Case Study

adidas, a sportswear brand, improved sales of the sub-brand adidas Originals by launching a global campaign focused on the concept of originality.

News

Pearle Vision, the eyeglasses retailer, has embraced a more premium positioning as it seeks to engage with consumers in new and compelling ways.

Case Study

U by Kotex (UbK), a feminine care brand, overtook market leaders in Australia by straying away from femcare advertising clichés and embracing its own lack of importance in the lives of its consumers.

Case Study

Durex, a condom brand, convinced India's youngsters to make their first sexual experience enjoyable and safe with innovations that made condoms inconspicuous to buy and carry.

Article

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2018 WARC Awards.

Case Study

Lane Bryant, a retail women's clothing store, was able to increase revenue by using multiple channels and touchpoints to drive in-store conversion and purchase, as well as making shoppers more loyal to the brand overall.

Article

Consumer researchers have identified a handful of consumption collectives, such as consumption tribes, brand communities, and communities of practice.

Article

Pearle Vision, the eyewear retailer, successfully achieved a brand transformation that moved it into more premium territory.

News

NEW YORK: Levi’s, the apparel brand, has developed a brick-and-mortar retail experience that is based on deep consumer insights and reflects the evolving preferences of shoppers.

Case Study

U by Kotex (UbK), a feminine hygiene brand, produced a TV and social campaign in Australia that broke category conventions by showing that women can achieve cool things, whether they're on their period or not.

Article

Levi’s, the apparel retailer, is transforming the bricks-and-mortar retail experience to make it more engaging for shoppers.