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Article

This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.

Article

This article explains key steps marketers need to take to market effectively to rural consumers in India – a population of 840 million that is expected to grow.

Research Paper

Using a web survey experiment, this study examines measurement comparability between two radio button questions (fully labelled and endpoint labelled) with slider questions.

News

SINGAPORE: A number of brands operating in Asia, including Japanese internet provider Nuro and US streaming service Netflix, have seen impressive lifts in ad recall after running six-second ads on YouTube.

Article

This article covers how marketers can target India's poorest mobile phone users - the low average revenue per user (ARPU) demographic, multi-language programming and the impact of India's demonetization initiative on mobile marketing strategies.

Article

This article outlines the trends set to shape Indonesian marketing in 2017, including economic growth, aspirational middle class consumers, mobile-first, and increased ad-spend across both traditional and digital media.

News

NEW YORK: Russia-based cyber fraudsters have been stealing as much as $3m to $5m a day from some of the largest US brands and media companies, according to digital security firm White Ops.

Case Study

This case study describes how Volia, a Ukrainian telecoms provider, used econometric data to tailor its media strategy to individual cities in a bid to reach its goal of equalling 2014's sales figures in worsening market conditions and with a lower media budget.

Research Paper

This article looks at how a US study points the way for marketers to learn to balance spend to optimise impact and sales by having the right mix of paid advertising and owned-platform interaction.

News

NEW YORK: Internet service providers are lobbying against proposed new privacy rules from the Federal Communications Commission that would require them to seek the explicit consent of users before their app usage and web history could be used for ...

Case Study

This case study explains how Maxis, a mobile telephone network in Malaysia, created a system to keep people connected when the network was damaged by extreme weather.

Article

This article charts Verizon CMO, Diego Scotti's time at the wireless telco giant, which saw a bright new period of reinvention for the company.

Article

This event report addresses how Jana, the internet-service provider, is expanding free access to the mobile web in emerging markets, and the related lessons for marketers.

Case Study

This case study looks at the opportunity taken by South African cellular mobile brand, MTN, when NekNominated to take part in the global social phenomenon, to use the platform to promote improvements to education.

Case Study

This case study shows how Smartfren, an Indonesian telecommunications brand, increased its sales using a smartphone feature driven campaign.

Case Study

This case study describes how Grameenphone, the market leader for mobile phone subscribers in Bangladesh, launched and communicated their new brand philosophy of 'Go beyond'.

Case Study

This case study describes how Grameenphone, the leading telecom network in Bangladesh, along with renowned NGOs, Jago and Agni, launched the 'Grameenphone Online School', in order to educate people in rural and remote areas of the country.

Case Study

This case study describes how the telecommunications company Grameenphone promoted increased internet use in Bangladesh through their 'Internet for All' campaign.

Case Study

This case study describes how Grameenphone – the leading telecommunication service provider in Bangladesh – associated itself with the 2015 Cricket World Cup in order to create a positive brand image.

Case Study

This case study shows how Idea, an Indian telecoms company, made the mobile Internet more popular with a humorous campaign.

Case Study

This case study explains how We Energies, an American energy company, improved its visibility in mobile search results so that people could report power outages more easily.

Case Study

This case study shows how O2, a mobile phone provider in the UK, used rich media content and device-specific adverts to raise awareness of O2 Gurus tech advice and increase online sales.

News

LONDON: Banking, insurance and financial services generate some of the best – and worst – loyalty scores among UK consumers, according to a new ranking.

Case Study

This case study describes how Three, the mobile phone network, encouraged customers to share photos from their holidays online to promote a new free roaming policy.

News

BRUSSELS: Europe's competition commissioner has moved to take action against internet giant Google in regard to its search practices, while the music industry has accused its YouTube video-hosting service of abusing copyright law.