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News

LONDON: UK advertising spend grew for its 15 th consecutive quarter, with Q1 2017 recording a 1.3% year-on-year increase to reach £5,318m.

Article

This article provides marketers with information and guidance about how to deal with the effects of advertising clutter.

Article

This article provides a best practice guide for advertisers to ensure their digital advertising is based on the right contracts and sufficient data to guarantee media transparency and brand safety – that is, their ads appear in an appropriate online context that does not damage brand reputation.

News

NEW YORK: Podcast advertising revenues in the US are forecast to reach more than $220m in 2017, a huge increase of 85% on the $119m recorded in 2016, a new study from the Interactive Advertising Bureau (IAB) has revealed.

Article

This article explores the challenges and opportunities facing advertisers on mobile ad viewability in Asia, and offers advice for marketers to maximize and measure the viewability of their ads.

News

GLOBAL: Just two companies – Google and Facebook – captured 64% of all the growth in global adspend between 2012 and 2016, according to a new study.

Opinion

Mobile’s share of total UK internet adspend rose to over a third last year, and mobile accounted for 99% of new online ad money in 2016, according to the latest results from the AA/WARC Expenditure Report, released this week.

News

LONDON: Digital formats helped drive UK adspend 3.9% higher in the fourth quarter of last year, the highest grossing quarter on record, according to the Advertising Association/WARC Expenditure Report.

Opinion

TV’s share of total UK advertising expenditure has held steady at 25% over the last decade, despite the rise of online advertising, and TV can still be regarded as the largest ad medium in the UK, according to the latest results from the AA/WARC Expenditure Report, released today.

News

GLOBAL: After contracting in 2016, expenditure on luxury advertising is set to recover this year and next, with almost all of the growth being taken by online spending, according to a new forecast.

Article

This report provides evidence of how advertising - with an estimated global spend of $542 billion in 2016 - plays a crucial role in driving national economies and generating growth.

News

LONDON: Google, Facebook, Microsoft and Twitter have promised to work together to combat online extremist content and terrorist propaganda, following a meeting with the British Home Secretary.

News

GLOBAL: Global internet advertising expenditure will grow 13% to reach US$205bn in 2017, overtaking television spending for the first time, according to Zenith.

News

LONDON: Unilever, the consumer goods giant, plans to allocate more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent.

Article

This article takes a look at the current state of play in programmatic, and examines how it has given a new lease of life to native advertising - as well as the challenges faced in this - offering tips to advertisers who are looking to trial it.

News

TEL AVIV/LONDON: Shine Technologies, the Israeli start-up which built a reputation for promoting ad blocking technology to telecoms companies, will stop selling the software altogether.

News

LONDON: Dennis Publishing, the UK publisher of a range of consumer titles, has conducted a six-month trial that has persuaded nearly six in ten (57%) of its ad blocking readers to view ads.

News

NEW YORK: Home care brands in the US have become more active with their digital efforts, but the overall transition to digital has been slower in CPG than in other sectors, a new report has found.

Opinion

Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over social media.

Article

This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 96 individual markets back to 1980. The report outlines major shifts in the allocation of advertising budgets by media channel and global region.

News

GLOBAL: Global advertising expenditure is expected to maintain steady growth in 2017 despite the uncertainty triggered by the US presidential election and the UK's referendum on EU membership, according to a series of new agency forecasts.

Research Paper

This study explored how online and offline buyers of a specific product differ in their cross-channel use throughout the purchase process and how this differs across types of products.

News

NEW YORK: Spending on mobile advertising in the US soared 89% to $15.5bn in the first half of 2016, representing nearly half (47%) of total internet advertising revenue, according to the latest figures from the Interactive Advertising Bureau (IAB).

Article

In this Consensus Ad Forecast, which publishes figures based on a weighted average of predictions from various sources, including Carat, eMarketer, GroupM, Magna Global, Nikkei Advertising Research Institute (NARI), Pivotal Research Group and ZenithOptimedia, Warc indicates expected global adspend growth of 4.5% in 2016 and 4.2% in 2017.

Article

This paper brings together findings about the digital advertising ecosystem for 2016; the ad-supported internet has so far showed huge growth in spend and employment, suggesting exponential growth in 2017.