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Case Study

OPPO, a global smartphone brand, launched its Find X smartphone across Europe and in China by creating live events alongside social and video content.

Case Study

Danone, a multinational food-products corporation, increased awareness of the protein deficiency across India by launching multiple social media campaigns and a protein calculator to help people take the pledge of eating more protein.

Case Study

Mumbai Metro Rail Corporation Limited (MMRCL), a rapid transit system serving the city of Mumbai, launched an integrated communications campaign to regain control of the narrative surrounding its new railway line.

Case Study

GoPro, an action camera brand, made its brand relevant by launching an annual experiential trip for select media in India.

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AXE, a men's products brand, launched the You Got Something campaign in Mauritius to raise awareness of its new AXE You range.

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APM Terminals Bahrain, a multi-purpose facility for domestic cargo, launched a campaign in Bahrain to highlight the company's business continuity plan and makeshift operating solutions throughout the recovery phase.

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My Food, a food and deli chain, launched an in-store campaign to help guide customers around the shop to increase store traffic in the Czech Republic.

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Knorr, the food brand owned by Unilever, used bloggers and content to increase sales of its meal kits to parents in Taiwan.

Case Study

Mosquito repellent brand Good Knight used a multichannel strategy based around the dengue virus to change behavioural habits in India.

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Kinder, a chocolate brand, successfully increased brand performance in the Czech Republic and Slovakia by showing mums that it believes in their children as much as they do.

Case Study

Indian scooter manufacturer TVS Motor Company engaged consumers and increased sales by launching an inspirational campaign with an accompanying documentary series across various media platforms.

Case Study

This case study shows how Good Knight, an insecticide brand, successfully increased sales and raised the Indian audience's awareness about Dengue.

Case Study

CRDL, a product that promotes physical contact between people with mental illnesses or disabilities and their loved ones, successfully launched in the Netherlands by tailoring its communication strategy to both wide and health-related audiences.

Case Study

Accounting firm PwC used an unconventional integrated communications campaign to reinforce its position as an employer of choice in Mauritius.

Case Study

This case study describes how Prada Group, an Italian fashion company, repositioned its brand and evolved perceptions of the company.

Case Study

This case study describes how Cadbury Dairy Milk, Ireland's most loved chocolate brand, used an integrated campaign to overcome stagnant sales in an overcrowded market category.

Case Study

This case study describes how The Natural Confectionery Company (TNCC), an Australian brand that was purchased by Mondelez and launched in Ireland in 2004, with a small budget of 131,000 euros, created an advertising campaign that delivered the most successful ever launch in Ireland.

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This case study demonstrates how Failte Ireland, the body responsible for the domestic tourism industry, used advertising to encourage Irish people to spend more of their holiday money on home holidays.

News

LONDON: The panel of judges for the 2016 Warc Prize for Social Strategy is now complete and the deadline for entries has been extended to Thursday 28th April.

Case Study

This case study demonstrates how Affligem, a Belgian beer brand owned by Heineken, used storytelling to reposition as a luxury brand in Italy.

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This case study shows how Ferrero snacks created an integrated campaign in Italy to penetrate a younger market with its ailing Fiesta brand.

Case Study

This case demonstrates how Galaxy, the chocolate brand, grew attention among young women in Ireland.

Case Study

This case study shows how Post-It, the adhesive note brand, created a successful social and video campaign in Italy to market its new super-sticky product.

Case Study

This case study demonstrates how, against a backdrop of fierce competition and cultural change in China's small sedan segment, Chevrolet launched the third generation of Sail cars through emotional bonding.

Case Study

This case study details how Toyota Europe, the automaker, promoted its hybrid range across 22 markets to meet new EU CO2 emissions criteria by utilising the idea of 'happier drivers'.