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News

SHANGHAI: Brands face a significant challenge in securing video inventory in China, as shifting media habits fuel ratings declines and viewers demand greater ad quality.

Research Paper

In this article, we report the results of a study that tested a values-based method of predicting political election results.

Article

Examines the differences and similarities between the mood of the British public in 1998 and 2018.

Research Paper

This article explores how a multiplatform advertising strategy enhances brand perceptions and performance in the fast-digitizing Chinese market.

Article

Aims to present some basic ideas on sales analysis to serve as a starting point for any novice assigned the task of analysing a firm’s sales data.

Article

This Adstats uses various data sources to look at the growth in out-of-home advertising across the world.

Article

This Adstats uses WARC and GlobalWebIndex data sources to look at how television adspend is set to perform in 2018.

Article

The nebulous entities of the City and Wall Street are often to blame for the short-termism that has afflicted marketing budgets in recent years, but analysts' outlook is changing.

Case Study

Galaxy, the chocolate brand, used distinctive and indulgent branding to promote its Golden Eggs shareable chocolate product at Easter in the UK.

Case Study

La grande guignolée des medias (Media’s Big Food Drive), the Quebec media charity food drive, increased donations by demonstrating that poverty can hit unexpectedly at any moment.

Article

Indonesia’s marketing community has many reasons to feel hopeful in 2018, including the rise of mobile, fin-tech, content and artificial intelligence (AI).

Article

Outlines six key global retail trends and explores their impact on the fast–changing Thai retail landscape.

News

LONDON: Oxfam, the charity retailer, has emerged as an unlikely champion of online fashion retail, but reframing its image required a careful strategy.

Article

This Company Profile from Euromonitor provides key details and analysis of Mary Kay Inc.

Article

This Company Profile from Euromonitor provides key details and analysis of Avon Products.

Article

The declaration that big brands are dying always receives attention, so extensive analyses are used to debunk some myths and outline what strategies make sense for big brands to follow.

Research Paper

The use of emojis as an alternative to text in mobile surveys has been examined for its potential to improve engagement without reducing data quality.

Research Paper

The link between corporate social responsibility (CSR) initiatives and company performance has been researched extensively, but the findings have been inconclusive or even conflicting.

News

GLOBAL: The internet is driving almost all of global growth in advertising expenditure, according to Zenith, and most of that is being captured by just five US and Chinese platforms.

Article

This Company Profile from Euromonitor provides key details and analysis of Natura Cosméticos SA.

Article

This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.

News

GLOBAL: TV takes up almost two thirds of media spend in high-budget, successful ad campaigns, according to a new WARC service.

Case Study

The Society for Community Organisation (SoCO), a non-profit dedicated to improving living conditions, increased awareness of poor living conditions and persuaded the Hong Kong government to build more public housing with a stunt.

Research Paper

Surprisingly little empirical research has examined the effects of event marketing at the company level.

Case Study

Confectionery brand Alpenliebe used a TV, print and digital strategy to introduce a price hike in India.