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News

Times Internet Limited, publishers of the Times of India, has launched a loyalty campaign with a difference – paying readers for clicking, reading, watching videos, commenting, and sharing.

Article

This Company Profile from Euromonitor provides key details and analysis of Kimberly-Clark Corp, the owner of brands such as Huggies, Kleenex and Depend.

Article

This Company Profile from Euromonitor provides key details and analysis of Shiseido Co Ltd, the owner of brands such as Clé de Peau Beauté.

Article

This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.

Article

This Company Profile from Euromonitor provides key details and analysis of Pandora A/S, the jewellery manufacturer.

News

Spain’s La Liga, the country’s leading association football league, is aiming to win more fans in India and boost viewing figures into the bargain.

Article

This Company Profile from Euromonitor provides key details and analysis of Expedia Inc, the owner of brands such as Hotels.com, Hotwire.com and eLong.

News

Netflix, Hotstar and Sony Picture Networks are among at least nine over-the-top (OTT) service providers who have signed an agreement to self-regulate streamed content in India.

News

Moves by the Indian government to place new restrictions on foreign investment in the e-commerce sector reportedly carry the risk of a $46bn reduction in online sales by 2022, according to draft analysis by PwC, the international consultancy firm.

News

E-commerce service Paytm is reported to be finalising plans to launch a video service to take on rivals Amazon and Flipkart.

News

Growth in global advertising spend is expected to reach 3.8% in 2019, amounting to US$625bn, with some markets in Asia-Pacific – especially China and India – contributing above average rates of growth to the worldwide increase.

News

Kumbh Mela is probably the single biggest religious festival in the world, attracting millions of Hindu pilgrims who come to bathe in sacred rivers, and its focus on cleansing and purification has again drawn the attention of marketers of FMCG ...

Case Study

Bajaj Almond Drops, the leading brand in the hair oil market in India, decided to gain market share by setting a new Guinness World Record, which would demonstrate the importance of the traditional habit of hair oiling engagingly and interestingly.

News

Here are some of the biggest stories on WARC last week for you to catch up on, including: IBM’s Weather Channel lawsuit, Tencent, e-commerce in India, and the devastating effects of gambling in the UK.

Opinion

The 2018 WARC Awards Grand Prix for Innovation went to 7-Second Resumes, a solution that reframed how job-hunters appeal to recruiters.

News

With a commanding 50% share of the passenger car market in India, Maruti Suzuki’s marketing strategy has taken a different direction to its rivals as it deploys celebrities to promote sales channels rather than particular auto brands.

Article

Part of WARC's Marketer’s Toolkit 2019, this report looks at how brands should be treating search and its diversification in 2019.

Article

Global strategies, campaign updates and trends in newspapers.

News

The rising excitement over influencer marketing campaigns in India is highlighted in a new survey of over 500 brands and content creators.

News

New e-commerce rules that are designed to protect domestic Indian companies could end up punishing consumers, industry observers say.

Article

Global strategies, campaign updates and trends in mobile, apps and games.

Article

The area of scientific-related claims in advertising is ripe for additional investigative endeavor. This article aims to access the nature and potential deceptiveness of scientific-related claims that appear in cosmetics advertising.

News

The biggest spenders on out-of-home advertising slots in urban India right now are OTT digital platforms, such as Netflix and Amazon video, according to industry observers.

Article

Provides key details and analysis of Adidas AG in the clothing and accessories market.

Article

Global strategies, campaign updates and trends in the carbonated soft drinks category.