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Research Paper

This paper reports the findings of a study by beer brand Heineken exploring whether beer-food pairings, as predicted by big data machine-learning algorithms, are successful when tasted by real consumers in France and the US.

News

SYDNEY: A campaign by AJF Partnership for Lion's Dare Iced Coffee has won the Grand Effie at the 2017 Australian Effie awards.

Case Study

This case study explains how Dare, an Australian iced coffee brand, outperformed its competitors by creating a new consumption occasion: becoming the habitual choice for whenever people are not thinking straight.

Case Study

This case study looks at how Frucor's brand OVI, an Australian soft drink product, repositioned its entire brand after being under threat of imminent failure.

Case Study

This case study shows how Dunkin' Donuts, a US coffee and donut fast-food chain, became more popular with millennials by partnering with Spotify and a mass of social platforms to celebrate music.

Case Study

This case study describes how Lipton Ice Tea launched the ice tea category in Egypt with a TV, online, social, outdoor and sampling campaign.

Article

This article investigates the impact of temperature on consumer purchase behaviours, and the link between warmer weather and an increased reliance on 'social proof'.

Article

This Company Profile from Euromonitor provides key details and analysis of Dunkin' Brands Inc, the owners of brands such as Baskin-Robbins and Dunkin' Donuts.

Case Study

This case study shows how McDonald's, a fast food chain, increased sales in the UK by creating bespoke content to fit the TV shows it had partnered with.

Case Study

This case study describes how Slurpee, a frozen beverage in Australia, launched a loyalty 'festival' to increase their sales beyond its limited summer period.

Case Study

This case study describes how Tennent's, Scotland's best-known lager brand launched a campaign to reinvigorate its association with T in the Park (TITP) music festival, to build brand preference amongst the 18-24 age group.

Case Study

This case study describes how Slurpee, a frozen beverage in Australia, created the Xpandinator device to increase the drink's capacity and boost sales and fan activity.

Article

This global briefing focuses on industry trends in the carbonated soft drinks category, where volume sales of traditional sweetened products are in decline as health-minded consumers look to alternative options.

News

HONG KONG: Coffee chain Starbucks is ramping up its tea offering as it seeks to make further inroads into the Asian market and China in particular.

Case Study

This case study describes how Slurpee, Australia's oldest and favourite frozen beverage, used an unorthodox approach on social media to create excitement around each of its 13 new flavours and help Slurpee stand out in a market full of impersonators.

Case Study

This case study details a campaign from Mondelez's Sour Patch Kids & Slurpee to rescue a fall in category sales through a candy/beverage mash-up: Sour Patch Watermelon Slurpee.

Case Study

This case study describes how Slurpee, a frozen beverage in Australia, created a brand experience to grow brand affinity whilst under price attack from competitors.

Case Study

This case study describes the former #1 coffee brand in Canada, Nabob, and its return to market prominence by harnessing fashionable 21st century coffee culture.

Article

This event report addresses how Dunkin' Donuts, the coffee and baked goods chain, has transformed its business and brand.

Research Paper

This case study describes how Lipton, a brand of tea belonging to Unilever, used innovative ethnographic research technique that allowed the brand to speak directly with consumers about their real life experiences.

Research Paper

This paper examines a research project focused on building a body of research that shows what impact the in-store experience in eateries has on beverage choice in order to empower companies to drive sales more effectively.

Article

This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co, the owner of brands such as Minute Maid.

Article

This Company Profile from Euromonitor provides key details and analysis of Diageo, the owner of brands such as Guinness.

Research Paper

This paper explains the research process undertaken to understand more about the effective role of visuals and to identify the best icon set for use in surveys.

Article

This Company Profile from Euromonitor provides key details and analysis of Associated British Foods, the owner of brands such as Twinings and Ovaltine.