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Article

Unilever, the fast moving consumer goods manufacturer, is preparing for a near future in which data-driven marketing at scale becomes a true possibility.

Article

Global strategies, campaign updates and trends in the TV industry.

Opinion

At the Euro Effies, Matt Gladstone, Strategy Partner at Grey London, advised authors of case studies to act like detectives when writing their paper.

News

Keith Weed, Unilever’s chief marketing and communications officer (CMCO), will retire from the consumer goods giant in May 2019 and has used a wide-ranging interview to offer advice to the next generation of marketers.

Article

For product manufacturers and advertisers, attracting consumer attention in a cluttered advertising environment is essential.

Article

This article provides guidance and extended reading on using the senses in marketing, cutting through clutter with positive associations and subconscious purchase drivers.

Article

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Article

Provides guidance on relaunching brands, which can involve a reworking of the product, its pricing, its distribution or its promotion.

Case Study

Fruttare, a brand of frozen fruit snacks, reinforced key attributes of the brand and pushed technology through innovation to increase its market share by 4% in Brazil.

Research Paper

Baileys Irish Cream, a cream-based liqueur, combined a diverse set of approaches to create a single, compelling story about behaviour change to make a compelling pitch to UK retailers.

Opinion

Global Village is the brand that has achieved the greatest uplift in YouGov's Ad Awareness Index in the UAE in November.

Article

Details the emergence of megacities – clusters of cities and suburban areas that contain enormous populations – and what marketers need to do to target them.

Case Study

Detergent brand OMO created a campaign to get mums in Vietnam to spend less time on their phones and more time with their kids in summer, using TV, digital and out of home advertising.

Article

Effective brand storytelling is the combined output of seven key elements and these elements, though universal, take on a slightly different role in Asia Pacific markets.

Article

Effective brand storytelling is the combined output of seven key elements, which, though universal, take on a slightly different role in Asia Pacific markets.

Research Paper

Myntra Designs, an e-commerce store for fashion and lifestyle products, launched group workshops and online consumer diaries to gain consumer insights to help it promote its brand to offline shoppers in India.

Research Paper

Alpro, a plant-based products brand, used deep-dive social analysis to identify consumer trends around plant-based products – allowing them to promote versatile and creative uses for its product ranges in Belgium.

Article

Details how out of home advertisers can implement personalisation by showing how technology can help strengthen personalisation through this channel.

Case Study

The hygiene brand Dettol brought about change in childhood handwashing behaviour in India while growing penetration for its hand wash product.

Case Study

Shell Select – the petrol station convenience store – ran a multichannel campaign to increase footfall and boost sales in Malaysia.

Case Study

Automobile manufacturer Tata Motors ran an integrated campaign to increase brand awareness and consideration for its Super Ace as a versatile mini-truck in the markets of Vietnam and the Philippines.

Article

Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works.

Article

Explores insights from new research into the threat to big brands of attack by small 'insurgent' brands.

Article

Unilever, a consumer goods company, forecast the future of its insights engine by answering a series of questions about how it conceives insights across Unilever as a whole.

Case Study

Magnum, the ice cream brand owned by Unilever, wanted to decrease its dependence on consumers over the age of 40 across Europe, so it tapped into a new consumption occasions and new formats to market Magnum Pints to younger consumers.