Article
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Matthew Carlton, Event Reports, YMS18, March 2018
Snapchat users tend to be very active on the platform, but unlike other social media platforms, they don’t accrue many followers and much of their interaction is with close friends – so brands need a different strategy.
Gunn Report
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Gunn Media, 2018
Contains the creative for the 'A Unicorn-ucopia of Marketing Wins' campaign for 20th Century Fox by the agency Zenith in the US.
Gunn Report
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Gunn Media, 2018
Contains the creative for the 'Inspiring The Athlete Within Every Woman' campaign for Nike by the agency Mindshare in Bangalore.
News
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02 March 2018
SYDNEY: The use of subscription video-on-demand (SVOD) services in Australia has almost doubled in the past three years, according to a new study, with people now spending an average of 8.75 hours per week viewing content via this channel.
Article
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Laurent Muzellec and Eamonn O’Raghallaigh, Journal of Advertising Research, Digital First, December 2017
Smartphone technology has led to the consumer decision-making process merging its distinct moments into a Ubiquitous Moment of Truth.
Research Paper
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Tahir M. Nisar and Man Yeung, Journal of Advertising Research, Digital First, November 2017
Digital advertising campaigns often are launched across multiple channels, a selection of which may include search, display advertisements, social media, mobile, video, and e-mail.
Case Study
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Integrated Marketing Communications Council Europe, Silver, 2017
PepsiCo, a food and beverage company, leveraged its partnership with the UEFA Champions League in Ireland by launching a video campaign that surprised superfans by taking them to the UCL game.
Article
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Ben Felton, Admap, November 2017, pp. 19-21
Offers four rules to help your brand become associated with a category or need state and succeed in an age when machines, such as Alexa, are making purchase decisions.
Case Study
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European Association of Communications Agencies, Gold, 2017
Bose, an audio equipment brand, launched its new noise-cancelling headphones in the UK by creating a film which showed the benefits of being able to focus purely on the music.
Case Study
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Jared Shurin, Account Planning Group - (UK), 2017
Tim Weaver, an English author, was successfully turned into a brand name by creating a podcast that investigated both sides of a missing person's investigation to coincide with his mystery books.
Case Study
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PMAA Dragons of Asia, Bronze, 2017
F&N, Malaysia's largest manufacturer and distributor of soft drinks, reconnected with the youth through a crowdsourced music video.
Case Study
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MMA Smarties, Silver, India, 2017
Nike, a sports brand, encouraged young teens, particularly girls, to start playing sport by creating a music video and audio track, 'Da Da Ding'.
Case Study
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MMA Smarties, Gold, Global, Cross Media, and Silver, India, 2017
This case study looks at how Nike, the sportswear brand, got India's youth moving again by focusing on young women who face more barriers in playing sports.
Case Study
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Jay Chiat Strategic Excellence Awards, Silver, National Strategy, 2017
This case study explains how Johnnie Walker, an American scotch whiskey brand, identified the US Presidential Election as a moment in time when the brand could begin to speak out, even though it might be unpopular with some potential customers.
Article
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Rob Norman, WPP Atticus Awards, Highly Commended, Digital Communications, 2017
This report looks at digital media in 2016 by using data and opinion to provide insights on the current key challenges digital faces and how it may be possible to avoid them.
Article
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John Patrick Pullen, ANA Magazine, ANA Magazine, August 2017
Examines the rise in popularity of podcasting and provides advice for marketers on if, and how, they should adopt the medium.
Case Study
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Case Studies on WARC, 2017
This case study explains how Fox Home Entertainment promoted its superhero film, Deadpool, globally through a viral social media campaign based around the promotional participation of its star and producer, Ryan Reynolds.
Case Study
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Dana Al-Kutoubi, WARC Prize for MENA Strategy, Entrant, 2017
This case study shows how STC, a telecommunications brand, successfully eased pressure from its customer services outlets in the KSA by launching a campaign that migrated its users towards a nocturnal support service app.
Case Study
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Noor Hassanein, WARC Prize for MENA Strategy, Shortlisted, 2017
This case study describes how soft-drink brand Pepsi used digital and traditional media to connect with Egyptian youth and regain its association with music.
Article
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WARC Exclusive, July 2017
This report analyses the key themes and summarises the winning case studies from the WARC Innovation Awards, and presents the views and opinions of the 25 judges.
Article
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Marylyn Donahue, Event Reports, DTC National Conference, April 2017
This article examines how Shire, a pharmaceuticals company, bucked the trend in Direct-to-Consumer (DTC) advertising with a playful TV spot for its Xiidra drug.
News
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29 June 2017
LONDON/CUPERTINO: Apple's entry into the phone market ten years ago today established a new category within a category - the smartphone – and began a seismic shift in consumer expectations for communications which is only now slowing.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017
This case study shows how Metro Trains Melbourne, an Australian railway-operating brand, increased consumer awareness about railway safety by creating a mobile gaming app derived from its previous 'Dumb ways to die' campaign.
Case Study
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Cannes Creative Lions, Bronze, Creative Global Effectiveness, Creative Effectiveness Lions, 2017
This case study explains how Adidas, the sports brand, used an inspiring message targeting teens around the world to launch its new NMD shoes.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017
This case study explains how Norton, a computer security brand, used a series of short digital films to improve awareness of security and the Norton brand in a global campaign.
