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Article

India’s marketers are looking toward influencer marketing, but with the scene still being somewhat of a ‘Wild West’, how can they succeed?.

News

Tech giant Apple is joining forces with Oscar-winning studio A24 to produce a slate of original, feature-length films in a move that is expected to ramp up its competition to the likes of Netflix and Amazon Prime.

Case Study

Samsung, the mobile and smartphone manufacturer, grew sales and improved public opinion by running an advertising campaign in Indonesia focusing on the emergence of high-definition video in its products.

Case Study

Circles.Life, a telco network in Singapore, used a witty campaign to break entrenched consumer habits and drive consideration of its offer.

Case Study

Telco network Circles.Life used an unorthodox execution to shake up the competition and increase market share in Singapore.

Article

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain in Q3 of 2018.

Case Study

Raffaello, a chocolate brand, defended its market position in the Czech and Slovak Republics by launching a project that allowed people to send a pack of Raffaello as a gift.

Case Study

O2, a telecommunications brand, developed an offer for its UK iPhone customers that led to over half of all new and upgrading iPhone 8 customers to increasing their tariffs to get the deal.

Article

Brand architecture is the structuring of a company’s portfolio of brands – good brand architecture helps consumers and companies by aiding choice and maximising efficiency.

Article

Explores how organisations can optimise their brand architecture in a way that focuses on putting the customer first.

News

Brick-and-mortar stores need to look beyond channels and embrace a new way of thinking about retail, according to the CEO of MediaMarktSaturn, Europe’s largest consumer electronics retailer.

Case Study

Build.com, an online home improvement retailer, created an augmented reality feature to increase conversion.

Case Study

Mozilla, a non-profit organization, was able to increase its market share of browser users by promoting the message behind its Firefox browser.

Case Study

Colgate, a brand of oral hygiene products, released an AI-connected electronic toothbrush in North America to engage consumers who like to be connected and gain a greater understanding of oral hygiene habits.

Article

Artificial intelligence based applications are emerging in a broad range of expert domains. News about Al based solutions in medicine, industrial production processes, logistics, mobility and digital marketing trigger discussions and a lot of speculation.

Case Study

Reliance Jio, a telecom operator, successfully penetrated the Indian market, courtesy of its exciting offers and roll-out plans.

Article

Change in the retail space means more than the growing power and influence of Amazon – companies around the world are exploring new ways to make retail smart.

News

Westpac, the Australian bank and financial-services provider, is forging a path to the future with “conversational banking” and the development of blockchain technology.

Case Study

Monaco, the payments and cryptocurrency platform, raised awareness globally of cryptocurrency as a mainstream payment method and built its profile as a company that provides intuitive financial products for mass consumers.

Article

Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.

Article

Explores the findings from new research into how technology impacts consumer trust and offers a 12 step trust programme for organisations to follow.

Article

Social networks are governed by some unexpected factors, including the genes of people you’ve never met, says Yale University’s Professor Nicholas Christakis, whose research has explored three different types of “social contagion”.

Article

Circles.Life, a telco challenger brand in Singapore, has put PR, out-of-home and viral stunts at the heart of its brand marketing.

Opinion

Following its most recent earnings call, Apple is now worth a trillion dollars. A former creative director of the company believes its recent history has been too “vanilla”, but is vanilla, in fact, effective? Last week, Apple, the maker of the iPhone and the first ever company to be worth a trillion-dollars, announced its quarterly results.

Article

Rebecca Minkoff, the fashion brand, has successfully leveraged the power of digital media to build its brand.