Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

1,839 results found
Sort by

News

NEW YORK: Successfully balancing the old and the new has helped Levi Strauss turn around an erratic financial performance, according to the apparel brand’s chief executive officer.

Article

Planners were the first in the ad industry to take notice of “digital” as an opportunity and were the quickest to blog, to Flickr and to tweet, but to survive, planners must move beyond simply being authors and become doers as well.

Research Paper

Academic and practitioner studies have found that television consumption is highest among American audiences of diverse races and ethnicities.

Opinion

We’re currently living through the ‘mid-digital age’, according to Zenith ’ s Tom Goodwin, but it’s time marketers started considering the post-digital age.

Case Study

Boost, a telecommunications brand, turned its stores into voting stations to successfully increase brand loyalty and sales in the US.

Case Study

The Ad Council, a non-profit organisation, created a new emoji which not only raised awareness of the issue of bullying in the US, but also gave parents and teens alike the tool to confront bullying and identify it.

Case Study

O2, a telecommunications company, launched the Free Screen Replacement programme to convince people in the UK to join O2 during the release of the new iPhone 8 and iPhone X.

Case Study

Canon, the photography brand, used social media to reconnect with consumers and increase sales in Europe.

Case Study

Big Brothers Big Sisters Tampa Bay (BBBSTB), a regional operation of a national, non-profit organization in the US, used an offbeat communication approach to raise awareness and encourage mentorship of in-need children.

News

GLOBAL: More and more advertisers are turning to short-form video – under 10 seconds – in recognition of the need for less intrusive ad formats that are respectful of viewers’ time and sensitive to the context in which the ad is ...

Article

Explains how short-form video presents marketers with the opportunity to engage viewers in a less intrusive way that can improve people's experience of online advertising.

Article

This article looks at context in advertising, a topic which has had much interest yet still has significant gaps in scholarship, as part of the ARF’s ongoing How Advertising Works initiative.

Case Study

Home furnishing brand IKEA produced a reactive campaign, specifically for social media, to sell its wireless charging furniture in Europe, Asia Pacific and North America.

Article

Digital audio is an investment in a growing medium, whose personal voice and strong listener attachment creates a space for advertisers to effectively engage an educated and often affluent audience.

Case Study

IKEA, the world's largest furniture retailer, launched a global campaign to celebrate the launch of the IKEA Place app.

News

NEW YORK: Tech giant Apple and Goldman Sachs, the investment bank, are reported to be developing plans to launch a new joint credit card, which would enable both firms to extend their services beyond core business activities.

Article

This Company Profile from Euromonitor provides key details and analysis of Carrefour SA, the owner of brands such as Dia and Champion.

Article

As robot valets such as Amazon’s Echo become more popular, they are adding to the already vast amounts of increasingly complex data that is being given away by consumers.

Case Study

IKEA, a furniture retailer, used PR to develop a global campaign and launch its Place App.

Article

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain in Q1 of 2018.

Article

This article offers advice on using behavioural science to connect with shoppers in Thailand.

Article

Tweets are such an important part of online life that they have started to bleed into life offline; this article explores the arc of that process.

Article

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

Article

Describes how brands can achieve growth by using common sense, instead of following current industry fashions.

Article

Examines the differences and similarities between the mood of the British public in 1998 and 2018.