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Case Study

The municipality of Arona in south Tenerife used digital in-flight media to promote itself as a destination to tourists from all over Europe.

Case Study

Life insurance brand Softlogic Life created a virtual reality platform to speak to Sri Lankans, and get them walking, during the Buddhist festival of Vesak.

Case Study

HP, the computer company, used augmented reality in a campaign targeting businesses across APAC.

Opinion

Americans continue to adopt—and spend on— technology in ways that were unimaginable a decade ago. That trend is causing tectonic shifts in media consumption and power.

News

Consumers in the UK are expected to spend a record £25bn this year ordering goods on their smartphones and tablets, according to a new survey that reinforces the need for retailers to adopt a mobile-first strategy.

News

Smart speaker ownership levels are growing fast and diverting consumer attention from their various screens, according to new research.

Case Study

Soft drink brand Pepsi regained brand love in Vietnam by reinforcing its position as a leading brand for youth.

Article

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.

Case Study

Sensodyne, the GlaxoSmithKline brand, wanted to celebrate Ramadan with Indonesian people and help them enjoy the sweet food enjoyed during iftar (the meal breaking the fast) with a social media campaign.

Case Study

NOW TV, the internet TV by Sky, used Women's Day as an opportunity to make a statement and connect with millennials in Italy.

Case Study

Andersen Windows, a windows manufacturer, increased sales of its custom-sized windows in the US through paid search, social and digital ads.

Article

Global strategies, campaign updates and trends in mobile, apps and games.

Article

Smart speakers are influencing a wide range of consumer habits, according to research by NPR, the public radio broadcaster, and Edison Research, the research firm.

Case Study

Lifebuoy, the world's leading soap brand, created a data-led campaign in Indonesia to raise awareness about the need for handwashing with soap.

Research Paper

When exposed to cause-related marketing advertisements that use guilt appeals, consumers actively try to interpret the motives behind the company’s message and consequently accept (or resist) the persuasion attempt. This study demonstrates that high-emotional-intensity cause-related marketing advertisements create suspicion that the company truly might not be committed to the social cause. If the advertisement is low in emotional intensity, however, guilt appeals lower negative inferences and act as a stimulus to foster consumer identification and positive perceptions of corporate image.

Article

Mastercard, the payments company, has taken the bold decision to remove its name from its official brand logo.

News

People in the UK are spending half as much time on their landlines, but are gobbling up almost 10 times more mobile data as six years ago, new research from Ofcom shows.

Article

Tophatter, the e-commerce platform, is pursuing a very different model than many of the industry’s major players.

News

New data on UK consumers’ appetite for newspapers and magazines makes for some happy reading for publishers.

Article

Provides key details and analysis of consumer electronics company, Sony.

Research Paper

This article looks at how companies can rebuild trust with consumers over the use of their data with the advent of increasing regulation, such as GDPR.

Article

This article provides marketers with information and guidance about the effective positioning of TV ads.

News

Banking is changing rapidly in the digital age as the industry responds to consumers’ demands for an approach that mirrors their experiences elsewhere – a development that is one of Admap’s Drivers of Change in 2019.

Article

Provides marketers with information and guidance about determining the optimal TV ad length.

Case Study

Deodorant brand Rexona used NBA star Steph Curry and navigation app Waze to drive relevance and boost engagement in the Philippines.