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News

HONG KONG: The preferences and behaviours of Chinese travellers overseas continue to evolve as new research shows them becoming more adventurous in their choice of destination and accommodation.

News

CANNES/SAN FRANCISCO: Brands serving diverse audiences should endeavour to represent all the elements of their customer base in ads, according to Jonathan Mildenhall, Chief Marketing Officer at Airbnb, the online accommodation and experiences ...

Article

This event report outlines how Airbnb, the accommodation platform, has embraced diversity as part of its advertising strategy.

Article

This Company Profile from Euromonitor provides key details and analysis of Expedia Inc, the owner of brands such as Hotels.com, Hotwire.com and eLong.

Case Study

This case study describes how Geico, an American auto insurance company, reinvented pre-roll advertising in order to connect with millennials, the only growing demographic in the ultra-competitive world of auto insurance.

Article

This event report addresses how Viv, a new voice-controlled "personal assistant" competing with offerings like Apple's Siri and Microsoft's Cortana, could impact brands.

Article

This event report sets out how MasterCard, the credit card, developed a new tool – The Priceless Engine – to guide its digital content marketing in Asia.

Case Study

This case study describes how Hotels.com, an online vacation booking service, removed consumer anxiety around using online travel agents to re-establish a market-leading place in the US.

Article

This webinar focuses on how the science of behaviour change, in particular behavioural economics, can provide a common language for multi-disciplinary teams.

Article

This article provides ten steps to creating responsive mobile communications, which is imperative for brands as consumers spend so much time on mobile.

Case Study

This case study describes how Denmark's Spies Travels made people aware of its City Getaways in a cluttered market.

Article

This event report outlines some of the key learnings from research by Hilton Worldwide, the accommodation provider, into consumer behaviour on mobile.

Case Study

This case study explains how Hotels.com, a travel booking website, introduced a new brand character to differentiate itself in the US.

Article

This event report outlines how HotelTonight, an app enabling last-minute hotel reservations, is aiming to transform the travel category.

Article

This article proposed '7P's' of marketing, updating McCarthy's famous 4P's for the digital world, as the role and meaning of marketing continues to change, demanding another look at the fundamentals of the industry.

News

TORONTO: Canadians are among the world's travellers who are most relaxed about their vacation experiences, being significantly less attached to their mobile devices than many other nationalities new research has found.

Research Paper

This paper develops a standardised method for using social media listening to generate ideas for new product development (NPD). 

Article

This article discusses the difficulties in mapping the consumer journey and offers guidelines for developing research in this area.

News

SHANGHAI: Chinese consumers increasingly research and discuss their travel plans on social media and marketers should be aware of the attitudes and behaviours of different groups, according to a new study.

Case Study

This case study describes a campaign from Art Series Hotels, an Australian boutique luxury hotel chain, which allowed customers to 'overstay'.

News

DALLAS: International hotel brands will need to adapt their marketing strategies following new research that shows more Chinese travellers are travelling independently rather than as part of a group and that their numbers are rising.

Article

Total online advertising spend in New Zealand for Q4, 2012 was $98.62m, an increase from last quarter of 5% and up 12% from 2011.

Case Study

This case describes how the online hotel booking website LateRooms.com has successfully marketed itself in a highly competitive sector, in which strategies range from brand-driven to pure search.

Article

Total online advertising spend in Q3, 2012 was $94.02m, an increase from the previous quarter of 3% and an increase year-on-year of 5%.

Article

This event report from ad:tech London summarises the key themes that emerged about mobile marketing, and presents them as best practice advice in five areas: functionality, technology, media planning, integration and opportunity optimisation.