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Article

This event report provides some headline findings from analysis conducted by Nielsen, the research firm, into the opportunities the Hispanic-American market presents for pharma brands.

Article

This article explains how behavioural economics can be used in advertising to encourage healthier lifestyles and explores how the 'Intention-Action gap' can be avoided by employing this strategy.

Case Study

This case study shows how Daman, a health insurance brand, increased profitability by launching an awareness campaign about vitamin D deficiency in the UAE.

Article

This article offers insights into the consumer behaviour of underweight consumers in India, which has 40% of the world’s underweight population.

News

HONG KONG: Fast food chains across Asia-Pacific may have to tweak their offer to tackle an obesity epidemic for which their customers hold them at least partly responsible, a new survey suggests.

Research Paper

This paper suggests an alternative procedure to the rating of places according to the assumption that averaging data on a number of different criteria presents a valid representation of a general pattern.

News

SINGAPORE: Exports from New Zealand to Singapore and other Asian markets have risen steadily over the past decade, leading a senior public relations executive to believe it is New Zealand's national brand itself that is driving much of the growth.

Article

This report analyses the key themes and summarises the winning case studies from the WARC Innovation Awards, and presents the views and opinions of the 25 judges.

News

WASHINGTON DC: Nearly three-quarters (73%) of US consumers believe the presence of unhealthy food and soda in supermarkets and convenience stores is a health problem and they want retailers to do more to rectify the situation.

News

NEW YORK: Chakra meditation and squat jumps are on offer alongside the more usual merchandise at stores like Saks and Urban Outfitters, as US retailers seek to tap the current wellness trend to generate greater footfall.

Article

This article examines the human side of marketing and how humanising CMOs and marketers can drive better leadership.

Case Study

This case study explains how Age UK, the British charity for older people, worked with a retail partner to create an emotional ad campaign to raise awareness of loneliness and increase donations.

News

MUMBAI: Sales of natural personal care products in India are growing twice as fast as the overall market, according to new research, and could soon make up more than half the category.

Case Study

This case study shows how Daman, a health insurance brand, increased brand equity in the UAE using an educational campaign about vitamin D deficiency.

News

DANANG: Staying close to the consumer, both literally and metaphorically, is crucial to the growth plans of Tan Hiep Phat Beverage Group, the Vietnamese soft drinks business that is aiming to increase revenues sixfold over the next decade.

News

DUBAI: As Muslims prepare for Ramadan, new research suggests that consumer consumption habits during the holy month are shifting, with greater emphasis being placed on healthy food and drink options and on convenience when breaking the fast.

News

NEW YORK: The Internet of Things (IoT) will present pharmaceutical brands with a "conundrum" about how best to keep pace with changing consumer habits, a leading executive from Oglivy CommonHealth Worldwide has argued.

Article

This event report outlines how the Internet of Things (IoT) will dramatically impact the healthcare sector.

News

SINGAPORE: The ongoing urbanisation of Asia, combined with higher disposable incomes and heightened consumer interest in health products is boosting sales in the category, according to new research.

Article

This article provides an overview of the probiotics market in Asia, where different food cultures require a different strategy from Western countries.

Research Paper

This report explores how Latin American companies are addressing product challenges in the region, and how they are responding to increasing consumer consciousness.

Research Paper

This paper demonstrates the value integrating social listening data with survey data, along with other traditional research methods, using a Health and Wellness case study discussed online in Arabic.

Research Paper

This paper explores how PepsiCo, a food and beverage company, used a comparative assessment between multiple markets to measure the impact of the current economic situation on consumers in Egypt, Tunisia and Saudi Arabia.

News

SINGAPORE: Indians are the most optimistic people in Asia-Pacific when it comes to their sense of well-being, according to a new consumer survey of 18 countries in the region.

Article

This event report looks at how brands prepare for technological and cultural change; the BBC, the UK's public broadcaster looks to its audience, while PepsiCo's fruit and veg division looks beyond juice toward health and wellbeing.