Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

25 results found
Sort by

Article

This article explores the current thinking and writing on the subject of customer-centricity, the ethos that places good service and customer-experience at the heart of a brand's strategy.

Case Study

This case study describes how Viasat, a Scandinavian television broadcaster, reduced its outlay and increased product sale income through its internal Zero Waste campaign.

Research Paper

This study proposes that managing the marketing variables of product information, price, promotion and product distribution can mitigate the impact of negative online reviews (NOR).

News

LONDON: British consumers are making complaints about products and services at the rate of one every 1.2 seconds but many still hold off doing so in the belief that businesses don't care, a new report has claimed.

Article

The number of customers who are prepared to complain is rising. Effective complaint handling can drive business improvement, improve internal communications and increase operational efficiency.

Article

This paper provides an overview of the global motor vehicle parts and accessories industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the infomercials and direct response TV industry, primarily in the United States.

Article

Admap convened a group of industry pundits to discuss the future of research. They agreed that harnessing the enthusiasm of the new activist consumer in practical ways, while making sense of merged data from multiple sources, are key to improving the quality of research.

Article

This article discusses possible marketing strategies in the context of the seismic changes in people's opinions on economic matters caused by the credit crunch and recession.

Research Paper

Far too often marketing instruments are used in research without sufficient evidence of their reliability and validity.

Research Paper

One factor that influences perceptions of recovery efforts is consumer expectations while a second factor to consider in assessing the effectiveness of service recovery efforts is understanding problem resolution in the context of the entire service experience.

Research Paper

The market research industry is facing a major and exciting opportunity. If it doesn't respond imaginatively and constructively, market research risks being relegated to a bit-part role in the 'big picture' that is now represented by Customer Insight.

Article

There was a time when Marketing was spelt with a large 'M'; when Marketing was a stand-alone department that worked with production, sales, distribution and finance; when Marketing was invariably seen as a cost centre.

Research Paper

The market research industry is facing a major and exciting opportunity. If it doesn’t respond imaginatively and constructively, market research risks being relegated to a bit part role in the big picture that is now represented by Customer Insight.

Article

Customer loyalty and profitability are traditionally seen as being inextricably tied to each other. This paper identifies strategies for building customer loyalty, including knowing your core customers well and always putting their needs first, as well as providing some information on what to do if you need to try and win customers back.

Research Paper

This paper represents six months' research by the Publicis Trends Group. Context Analysis(tm) was used as the proprietary research tool based on the premise that what is seen, read and heard in the media today affects behaviour tomorrow, to identify key Macro Trends.

Research Paper

The paper suggests that one of the problems in brand positioning work is that the stimulus material shown to consumers is generic (statements and mood boards are not part of the consumers' experience), vague and unfocused, often irrelevant, and even boring.

Research Paper

Marketing and consumers have changed since Projective and other Elicitation techniques were introduced into market research half a century ago.

Article

The paradox of leadership is of managing oneself first. What you spend your time doing is central to the classic differentiation between leaders and managers.

Research Paper

Today's European automotive industry places increasing pressure on market researchers to carry out more and better research, yet market research budgets are squeezed.

Research Paper

In this paper, we discuss research into marketing in Asia at three different levels, and briefly describe recent studies: Research into Asian markets; e.g.

Research Paper

This paper presents the adoption of information technology in Customer Service and its verification through the application of an adapted Guttman scale.

Research Paper

In a competitive environment, quality of service in voice telephony plays an increasingly important role both from a policy point of view and from a strategic point of view.

Research Paper

This paper outlines the functions of the German Customer Barometer, which was created in 1992 as a cross-business study of satisfaction and bench-marking.

Research Paper

This paper won the 1968 MRS Gold Medal, and describes and illustrates discrimination testing (ensuring that a change in product formulation, e.g.