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Article

Analysing trends in brand purpose strategy, including tips for more effective purpose and lessons from the winners of the Effective Use of Brand Purpose category of the 2018 WARC Awards.

Case Study

Livon, a hair-care brand, used a TV ad and digital media campaign to connect with young people in India and increase sales.

Case Study

P&G, the manufacturer of family, personal and household care products, produced a song at Ramadan to increase share across all categories in Indonesia.

Case Study

Indian hair oil brand Nihar Shanti Amla grew equity, engagement and reach with an English language education programme.

Case Study

Shampoo brand Rejoice used custom elevator posters and LCD screens to appeal to millennial women and regain market share in China.

Case Study

Hair care brand Pantene created a new category within hair care in Indonesia to increase its market share.

Article

This Company Profile from Euromonitor provides key details and analysis of Nintendo Co Ltd.

Article

Outlining the benefits of mobile location marketing and showing how organisations can deliver the mobile moments needed to win, serve, and retain digitally empowered customers that choose to opt-in to location marketing.

Article

This Company Profile from Euromonitor provides key details and analysis of Brown-Forman, the owner of brands such as Jack Daniel's, Southern Comfort, Finlandia, Chambord and Herradura.

Case Study

Sebastian International, a hair care brand, increased sales of its Twisted products for curly hair across Europe by breaking category conventions with curly hair crash tests.

Article

According to research by Unilever, advertising in Asia conforms more to gender stereotypes, with powerful segments including Muslim women grossly under-represented.

Case Study

Cream Silk, a hair care brand, strengthened its association with the Miss Universe pageant, despite not being a sponsor, with a real-time Twitter campaign in the Philippines.

Case Study

Procter & Gamble, a multi-national consumer goods corporation, created a different approach to content measurement and optimisation to better evaluate the effectiveness of its content in the UK.

Case Study

Unilever, a transnational consumer goods company, promoted its Dove brand’s dry shampoo product in Russia by utilising government datasets to produce a targeted campaign at women whose hot water had been turned off during summer.

Case Study

Sunsilk Philippines, a haircare brand produced by consumer goods company Unilever, created videos surrounding three common New Years resolutions to encourage young girls in the Philippines to achieve their goals.

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Lipton, Brooke Bond and PG Tips.

Case Study

Dove, the personal care brand, raised awareness and sales of its dry shampoo product in Russia by targeting women when they needed it the most.

Article

This Company Profile from Euromonitor provides key details and analysis of Pernod Ricard, the owner of brands such as Ballantine and Absolut.

Article

This Company Profile from Euromonitor provides key details and analysis of Kao Corp, the owner of brands such as Laurier and Merries.

Article

This Company Profile from Euromonitor provides key details and analysis of Diageo, the owner of brands such as Johnnie Walker, Bailey's and Captain Morgan.

Case Study

L'Oréal, a cosmetics brand, used a dancing competition to connect to its target audience and promote its hair dye in China.

Article

This Company Profile from Euromonitor provides key details and analysis of Kao Corp, the owner of brands such as Sofina, Merries and Biore.

Case Study

Godrej Consumer Products Limited, a consumer goods company, increased top of mind awareness for Godrej Expert Rich Crème (GERC) by targeting its ads around wedding content on YouTube and wedding season in India.

Article

Provides key details and analysis of Estée Lauder, the owner of brands such as Clinique, Mac and Bobbi Brown.

Article

Provides key details and analysis of LEGO Group.