Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

57 results found
Sort by

Case Study

Vluchtelingenwerk Vlaanderen, a non-governmental organisation, launched the Refugee Walk, a campaign to raise awareness and maximise participation and fundraising for the event in Belgium.

Case Study

Ung Cancer, a non-profit organisation, launched the Check Your Balls campaign in Sweden to raise awareness of testicular cancer among young adults.

Case Study

The Illinois Council Against Handgun Violence (ICHV), an organisation to prevent devastation by firearms, introduced the Teddy Gun to show how the manufacture of teddy bears has more regulations than the manufacture of guns in the US.

Article

Explores the impact that experiential marketing can have and explains how both brands and agencies need to adapt and come up with new ways to engage today's college students.

Case Study

Broadcaster NOW TV devised a social campaign that would raise anticipation for the new season of House of Cards in Italy.

Case Study

Online marketplace eBay used a social media influencer campaign around a TV show to grow website visits in Germany.

Case Study

JetBlue, an airline company, launched its retrojet flight in the US by creating a carefully crafted experience based on the brand's hypothetical 1960's look.

Research Paper

This paper explores how research can have more impact when it is made experiential, enabling insights to be made more memorable and consumer empathy to be increased.

Case Study

UNICEF, the non-governmental organisation, paired up-to-the-minute internet technology with a timeless message regarding the plight of neglected children worldwide to get the attention of users in a perceived ad-free online environment in Sweden.

Case Study

This case study outlines how A&E Television Networks show, Damien, was advertised at the US's Comic-Con using guerilla marketing tactics to earn media coverage.

Case Study

This case study describes how PepsiCo used local knowledge of the Egyptian market and everyday life in Egypt as part of its launch for its new affordable energy drink Sting.

Case Study

This case study explains how Cure Brain Cancer, an Australian charity, used a hard-hitting campaign to raise awareness of brain cancer and the needs of brain cancer sufferers.

Case Study

This case study describes how Emirates NBD, a leading United Arab Emirates (UAE) bank, created a giant mobile ATM to communicate to customers the ease of finding its ATMs, and the fact that it has more ATMs than most other banks.

Case Study

This case study describes how Mini, the car manufacturer, attracted new customers by focussing on existing customers and their love for the brand in the UK.

Article

This article examines the state of guerrilla marketing in the world of sports sponsorship. This generally takes the form of either smaller brands trying to afford the glory enjoyed by bigger brands or key competitors aiming to unofficially capitalise on an event's feel-good factor.

Research Paper

Mobile smartphone usage in Canada has grown by double digits over the last five years, with 48% of Canadians using smartphones in March 2012, up from 33% in 2011 (CWTA, 2012).

Case Study

This case study shows how Volkswagen, the automotive company, used co-creation to improve its brand likeability and consideration in China.

Case Study

This campaign, for SF SPCA, a San Francisco-based animal charity, educated Bay Area residents about cruelty at dog breeding facilities through a microsite, online video and guerilla marketing.

Article

This report examines how shoppers and shopping are changing and how retailers should respond. It breaks down the combination of digital technologies, consumer expectations and socio-economic change that is transforming shopping.

Case Study

Although Heineken held the largest share of the Irish Republic's lager market, it was in a declining category and the brand faced challenges due to increased competition and a severe economic recession.

Case Study

Premium automaker Mercedes-Benz found that younger potential customers in Germany lacked a relevant contemporary image of the brand, and were instead attracted to competitor marques which were growing share.

Article

The trends listed in this article are already occurring but will become increasingly significant in 2012.

Case Study

Microsoft needed to promote its Windows 7 operating system to Australian consumers. Noting that the operating system's sharing features were especially attractive to students, it launched a campaign that encouraged students to help promote the product.

Research Paper

In this paper, the authors reflect upon the last half-century of branding research, offering both integration and insight.

Research Paper

The revolution in smartphone technology ushered in by the iPhone has created innovative opportunities for marketers to reach consumers via downloadable mobile applications.