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Article

Explains how to effectively market to seniors, as many now feel disengaged and misunderstood, and highlights the importance of looking at older people through a different lens, enabling more compelling, and lucrative approaches.

Case Study

Age UK Mobility, a mobility equipment supplier, increased organic sessions to its site by creating content that featured infographics and was based on historical data.

Article

Explains how age and gender stereotypes are being turned on their head and have no place in modern marketing, using 107-year-old Japanese sprinter Hidekichi Miyazaki and Millennial Mark Zuckerberg as examples.

Case Study

This case study looks at the Australian vitamin brand Blackmores and its campaign that changed the way consumers saw their health, and reclaimed its position as a thought leader.

News

SYDNEY: The growing interest of Chinese consumers in health and wellness has delivered a boost in fortunes to Australia's speciality food and supplements brands, according to reports.

News

BEIJING: China's burgeoning ecommerce sector is coming under increasing scrutiny by regulators, who this week announced new measures to crack down on counterfeit and substandard goods sold over the internet.

Case Study

This case study explains how Unilever launched its Toni & Guy haircare brand in India by working with bloggers and celebrities.

Case Study

This case study explains how lingerie brand Enamor found a middle ground in India market by focussing on women with a positive message.

Case Study

This case study describes how United Home Products (UHP), the healthcare brand, sought to increase market share in the Philippines.

Case Study

New car sales in the Irish Republic fell 64.5% in 2009, and while automaker ŠKODA had received a temporary boost from the government's scrappage scheme the following year, it needed to position the brand to achieve the longer-term objective of an 8% market share by 2014.

News

TOKYO: NTT DoCoMo, the mobile telecoms company, is placing greater emphasis on attracting older customers in Japan, forging ahead in an increasingly important area as the country's population ages.

Case Study

Twinings was the first company to introduce Earl Grey tea to the UK in 1831, but never trademarked the blend.

Article

Around 70 million young Chinese people play games online. Social games have developed – social networks with an emphasis on gaming.

News

BEIJING: Consumers in China may have greater spending power than is typically assumed, offering substantial opportunities for brands in a number of sectors.

News

BEIJING: Young consumers in China are "unbelievably optimistic" about their future prospects, a trend which has resulted in a spending boom among the demographic.

News

BEIJING: Sales of Apple's iPhone have passed the 100,000 mark in China, but the smartphone is still said to have fallen short of expectations in what is regarded as an increasingly vital market for the telecoms sector.

News

BEIJING: Fake handsets produced in China are flooding emerging markets such as India, Russia and Brazil to the detriment of branded manufacturers such as Nokia, says a new report.  China's 'grey' market phone shipments will soar to 145 million by ...

News

BEIJING: The number of smartphone users in China is set to treble in the next five years, and competition between both domestic and multinational manufacturers in this market now appears to be intensifying at an equally rapid rate.

News

TOKYO: Older consumers in Japan could represent a valuable target audience for many brands, as they have a considerably higher disposable income than most young people in the country.

News

BEIJING: Senior citizens in China will spend 1.4 trillion yuan ($205bn; €144bn; £122bn) in 2010, rising to 4.3 trillion yuan by 2020, according to the China National Committee on Ageing, making this group an increasingly attractive target audience ...

Case Study

The Wine Society of India wanted to draw members for its direct-to-consumer wine shipping program, but faced the challenge of national laws forbidding the marketing of alcohol.

Research Paper

This paper aims to help market researchers understand what they will be faced with in the next 30 years, and what they will need to do to create a better future, and avoid their own demise.

Article

This joint research report by OMD and 20plus30 Consulting aims to help marketers understand how older consumers in the UK respond to different types of advertising.

Research Paper

Everyone wants to know 'why' consumers choose brand A, switch from A to B, believe X and behave in certain ways.

Research Paper

Commercial pressures, industry trends and technological advances have all conspired to fill many a debrief with illustrations, audio and video clips and other multimedia embellishments.