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Article

Global strategies, campaign updates and trends in content marketing.

Data

This article summarises the results of the Global Marketing Index (GMI) for December 2018, when marketing budgets in the Americas reached a 17-month low.

Article

Kraft Heinz, the consumer packaged goods giant, is using an approach called “actvertising” to build on the impact of its advertising.

Article

New research indicates that Asian countries have different attitudes toward beauty than Western markets.

Article

IBM, the technology giant, is using agile marketing as it seeks to engage with consumers in impactful ways.

Article

Formula One (F1), an international form of racing, became the fastest growing global sports social media platform as TV audiences increased by 6% across key global markets.

Article

The Association of National Advertisers (ANA), the industry body, found in research that the marketing industry still lags behind in many areas of diversity and representation.

Data

This article summarises the results of the Global Marketing Index (GMI) for October 2018, when the rate of global marketing budget growth continued to decline.

Case Study

Thai alcoholic beverage company Chang Beer caused a perception shift by re-branding with a focus on Thai craft quality.

Article

Looks at the biggest FMCG brands in the world, including what the megabrands are and categories that count in the top 100.

News

The Walt Disney Company, the entertainment giant, is tapping into the power of “consumer foresights” as it seeks to identify future growth opportunities.

Article

American Express, the financial services provider, is helping point the way forwards when it comes to talent management and organizational structures in marketing.

Opinion

Sustainability is a point of focus for the world’s biggest advertiser. WARC's Geoffrey Precourt explores how P&G’s chief brand officer is working with the ANA and Cannes Lions to make it an industry priority, too.

Article

The Walt Disney Co., the entertainment giant, is seeking to prepare for future growth opportunities in numerous ways.

Article

Deloitte Digital, the creative digital consultancy, has made significant progress in leveraging the data streams now on offer, but still believes there is work to be done in this area.

Article

The Association of National Advertisers (ANA) and Cannes Lions have joined forces to help marketers tackle some of the most pressing challenges facing the industry.

Article

Highlights characteristics of the most effective teams, barriers to integration, and “how-to’s” for marketers attempting to “orchestrate” the work of multiple agencies and other partners.

Article

Unilever, a consumer goods company, forecast the future of its insights engine by answering a series of questions about how it conceives insights across Unilever as a whole.

Article

Heineken, a beer brand, shares its experience in creating a platform that drives collaboration across marketing teams globally.

Article

Explores how the clean up of digital advertising is likely to unfold as we approach the end of 2018, following the industry’s brand safety scandals, changing viewability demands, and ad fraud developments.

Opinion

Attention is, supposedly, very important for advertising to function, but according to Facebook's planners that idea is outdated and in need of shaking up.

Opinion

Sir Martin Sorrell doesn't believe in keeping a low profile. After departing WPP he was soon back in the saddle with a new venture and now he's hitting the event circuit again.

News

Kellogg’s, the FMCG manufacturer, has built capabilities that enable it to rapidly adapt its strategy, targeting, content and marketing channels thanks to a system known as the KUBE.

Article

According to research by Unilever, advertising in Asia conforms more to gender stereotypes, with powerful segments including Muslim women grossly under-represented.

Article

The Kellogg Co., the FMCG manufacturer, has built strong research and analytics capabilities to help its brands flourish in a complex marketplace.