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Article

Provides guidance and reading on a now common aspect of brand building – partnerships – in which two or more brands collaborate for mutual benefit.

Article

Provides guidance and key reading on brand safety, including the impact fake news can have on brand credibility and how brands can ensure advertising appears in appropriate and relevant contexts.

Research Paper

Outdoor advertising is criticized for its lack of verified reach, and the few existing measurement techniques have not been validated.

Article

This article sets out key insights about the use of virtual reality within the advertising industry, arguing that the complete brand experience it can offer users will make it increasingly important in an ever more distracting world.

News

Australia’s Competition and Consumer Commission has unveiled proposals that aim to force two of online advertising’s most significant companies – Google and Facebook – to cede the dominant position they have developed.

Article

Provides marketers with information and guidance about determining the optimal TV ad length.

Article

Provides marketers with information and guidance about how reach and frequency help brands identify the optimal advertising mix.

Research Paper

Facebook, the social network, and Saïd Business School at the University of Oxford partnered in the UK to look into whether social media can build brands.

Article

Details the findings of a study by HERE Technologies, a company specialising in location-centric data and products, which looks at location data sharing across eight countries.

Article

Explains how organisations must ensure that they are maintaining the integrity of their users’ data and protecting it from potential data breaches or malicious third parties.

Article

Details three areas in which digitally minded banks are winning – and where legacy banks are striving to catch up.

Article

Explores some of the manifestations of Asian millennials' influence and what they could mean for marketers in 2019.

News

Advertising spending in the UK is expected to be £20.8bn next year, breaking through the £20 billion mark for the first time.

News

Global spending on digital out-of-home advertising (DOOH) is expected to grow 10.1% each year between 2018 and 2021, accounting for the entirety of growth in the out of home (OOH) market, according to a new WARC report.

Data

An overview of digital's share of global out of home (OOH) advertising spend to 2021.

Data

This report summarises the latest research from WARC's Data platform, with a focus on digital out of home (DOOH) advertising. Key findings include: 

News

Around two-thirds (65%) of global digital adspend is expected to be traded programmatically in 2019, representing growth of 19% on 2018, according to the latest forecast from ROI agency Zenith.

Article

Provides marketers with information and guidance about luxury brand advertising.

Opinion

Jem Fawcus from Firefish outlines why TV is such an effective channel for purpose-led campaigns, enabling brands to tap into audiences that are primed for strong emotion-led messaging.

Case Study

Retailer Big Bazaar leveraged Google's search algorithm to get the most out of search and drive footfall in its stores in India.

Case Study

IHOP, the restaurant chain, used audience targeting to increase visits and sales in the US.

Article

Waze, the navigation app, is building out various capabilities that offer an increasingly rich view of user behavior.

News

Online ad growth in the UK continues to exceed expectations, helping deliver a 20th consecutive quarter of market growth in the April-to-June period and another upwards revision to the full year forecasts carried in the quarterly Advertising ...

Article

Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million.

Article

China is one of the most digitally advanced markets in the world, and a rich trove of consumer data offers exciting marketing opportunities for brands both online and offline.