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News

NEW YORK: Under Armour, the sporting goods manufacturer, is leveraging the power of Amazon’s e-commerce platform in recognition of its status as a hub for retail search, consumer reviews, and “need-based” shopping.

News

BEIJING: The world is becoming more polluted and people are taking note, with younger consumers demanding more protection from beauty brands in particular.

News

CHICAGO: Google, the tech giant, will reportedly open its first permanent retail store in Chicago’s Fulton Market district, a move that shows – despite the promise of e-commerce – that physical availability continues to be ...

News

LONDON: Diversey, the business cleaning products firm that has changed hands several times in recent years, has developed a new brand identity and culture through semiotic research.

News

MANCHESTER: Documentaries about sports personalities and teams are nothing new but streaming services are taking these to a new level with extended behind-the scenes series at major teams that have global appeal and can generate valuable data.

News

CHICAGO: Conduent, a business-services brand that was born last year following a decision by Xerox to split in two, has made strong progress in driving core metrics like awareness, and plans to further these efforts with marketing.

Article

Estée Lauder, the beauty company, is using an approach called “micro-storytelling” to engage consumers.

Article

Estée Lauder, the beauty company, partnered with Google on a voice-led marketing program for its Advanced Night Repair anti-aging product.

Opinion

Strategic planning has become devalued, says Leo Rayman. It needs to focus on what matters – not tech and data but big ideas and commercial growth.

Article

Mastercard, the payments company, has tackled various issues that face any brand seeking to adopt a more integrated approach across numerous markets.

News

MUMBAI: New product development and international expansion are among the strategies being adopted by two of India’s FMCG companies as they seek growth in the year ahead.

News

SINGAPORE: Alibaba Cloud, the cloud computing arm of Chinese e-commerce giant Alibaba Group, has launched nine new products to help retailers in Southeast Asia to digitise their operations and embrace Alibaba’s “new retail” ...

News

Here’s what you need to know this week: The seven skills marketers need GLOBAL: The best marketers possess a number of “soft skills” that enable them to get the best work out of their creative agency partners and deliver business ...

News

NEW YORK/TORONTO: Constellation Brands, the third largest brewer in the US, has taken a major step into the rapidly growing cannabis market by investing $4bn (C$5bn) in Canopy Growth, a Canadian supplier of medicinal cannabis products based in ...

Gunn Report

The New York Times (NYT), a news publication, increased subscriptions in the US by launching a campaign that showcased its commitment to truthful reporting.

Article

This article offers practical tips to boost discoverability via search in a variety of platforms including Google, Instagram and YouTube.

Opinion

Consumer perceptions are key when it comes to boosting brand value. Doreen Wang, Global Head of BrandZ at Kantar Millward Brown, explains how to convey a positive impression.

News

NEW YORK: In the same week that the partners in a global tobacco industry watchdog group were announced, studies have highlighted how smoking and media depictions of smoking continue to be common in countries as diverse as Indonesia and the UK.

News

CHICAGO: Starbucks, the coffee house chain, is seeking to utilise sponsorship and partnerships to enhance brand love in its home town of Seattle.

News

BARCELONA/GURGAON: La Liga, the top flight of Spanish football, has agreed a deal with Facebook to show all 380 league matches on the social network to viewers across south Asia with games available, at first, without ads as part of a strategy that ...

News

NEW YORK: Consolidation of local US broadcasters means that a smaller number of stations will go out to more people, as traditional broadcasters attempt to answer the same questions asked of global tech brands.

Article

Levi’s, the apparel retailer, is transforming the bricks-and-mortar retail experience to make it more engaging for shoppers.

News

GLOBAL: Manufacturers of athletic clothing and footwear, like Adidas and Puma, are being forced to adapt to the pressures, mores and volatility of high fashion, as ‘dad-sneakers’ become the flavour of the month.

Data

Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

News

SHENZHEN/NEW YORK: Accenture, the global consultancy, has formed a strategic alliance with and has invested in the computer-vision start-up Malong Technologies, in a move that hints at the company’s China growth strategy and its belief in the ...