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Case Study

This case study describes how soft-drink brand Lipton Green Tea installed fitness tracking software on shopping trollies and created Fit Cart to launch its Live Good platform in the UAE.

Case Study

This case study explores how HORNBACH, the German DIY store, ran a campaign in several markets across Europe to emphasise how satisfying gardening and backyard projects can be, despite how 'uncomfortable' they may look.

Research Paper

This paper examines how Chervon, a Chinese tools and power equipment manufacturer, has made use of integrated methodologies in expanding its presence in the North American market from China.

Case Study

This case study describes how retailer Spar boosted its image by creating Start It Up Slovenia, a unique, entrepreneurial project with a mission of helping young entrepreneurs through a custom-made primetime TV show.

Research Paper

Conventional advice when targeting older adults is to use factual, rational appeals over emotional appeals due to age-related differences in information processing.

Research Paper

This paper deconstructs the working of human analysis of big social data to highlight the distinction between human and machine analysis and the steps that need to be taken to improve the performance of machine-based approaches.

Case Study

This case study shows how Australian swimming pool builder, Narellan Pools, accelerated business growth by using Big Data to target customers at the precise times they were most likely to buy a pool, with creative focused on the "first dive in moment", identified as a powerful motivator in buying.

Article

This article considers the ways in which brands can be manifested throughout the purchase journey, drawing together the artificial divide of marketing and sales.

Article

This report provides a comprehensive understanding of how European consumers spend their time in 2016 and explores ways in which the changing rhythms of modern life will continue to impact countless industries.

Research Paper

This paper describes the execution and results of a digital qualitative study focused on better understanding the emerging middle class in Latin America.

Article

This article looks at how marketers can successfully do business in the African market, across its many countries and languages.

Case Study

This case study explains how JT, a Canadian wine brand, created a new platform to attract consumers and consistently increase sales.

Case Study

This case study explores how Wyevale – the largest garden centre chain in the UK – adopted a three-pronged Food & Beverage development strategy of renovation, innovation and expansion to make the most of its hospitality offerings.

Article

This article explains how to use face-to-face sales in customer acquisition.

Article

This article discusses the effects of the weather on retail, arguing that marketers need to design weather strategies alongside responses to other externals.

Research Paper

Do consumers avoid viewing over-the-counter (OTC) pharmaceutical advertisements? And, if so, why? The authors of the current study tested their proposed “Ad Avoidance Model” by surveying a nationally-representative sample of U.S.

Case Study

This case study shows how The Garden Club, the loyalty club of Wyevale Garden Centres in the UK, used a survey to overhaul the customer journey leading to increased average spend.

Research Paper

This paper examines the reasons and consequences of the Maker Movement, a trend or revival of classic DIY, by looking at its social, economic and market nature and impacts.

Article

This article, the first in a three part series that explains how understanding decision-making can be applied to the digital world, focusses on the shortcuts people take online.

Article

This report explores attitudes towards home ownership around the world as more people own their homes or aspire to ownership, and markets have become increasingly intertwined.

Research Paper

This article reports the results of an analysis of participation across a range of leisure activities in the UK.

Article

This article argues that marketers could learn valuable lessons from traffic planners when it comes to designing the customer journey.

Case Study

This case study shows how Hellmann's, the mayonnaise brand, created a link with 'real food' to grow sales and improve brand perceptions in Canada.

Case Study

This case study explains how Jackson-Triggs, a wine brand owned by Constellation Brands, reversed a decline in sales in Canada.

Case Study

This case study demonstrates how an investment in the refurbishment of Mansfield Central Library in the UK saw membership numbers more than double.