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Opinion

This month, Staples is the brand which has achieved the biggest uplift in its Ad Awareness in the USA.

Gunn Report

Through a humorous campaign centred around its iconic Allen key, homeware retailer IKEA proved to consumers the true versatility of its living room furniture.

Article

This report pulls together the findings of a study into the short- and long-term effects of advertising, and breaks them down for three specific sectors: FMCG, Retail and Financial Services.

Article

Provides best practices for omnichannel retailing, including priorities, challenges and the state of omnichannel by region.

Case Study

Furniture brand IKEA created a TV lifestyle programme to change perceptions of the brand and drive e-commerce in Ireland.

Case Study

IKEA, the housewares retail chain, used social media and PR to share a humorous message and engage with people around the world.

Article

Expands on neuroscience’s findings on how different contexts elicit different responses in an audience and how advertisers can adapt to it.

Opinion

Aesop’s Fables have become embedded in everyday conversation but, says Malcolm White, some of the tales can be used to help solve a number of today’s business, marketing and communications problems, and offers some examples of how they apply.

Article

Offers a category analysis of hair care in the US, including company profiles, market data and key trends and developments.

Case Study

Home furnishing brand IKEA produced a reactive campaign, specifically for social media, to sell its wireless charging furniture in Europe, Asia Pacific and North America.

Case Study

IKEA, the world's largest furniture retailer, launched a global campaign to celebrate the launch of the IKEA Place app.

Case Study

IKEA, a furniture manufacturer, launched the Game of Throws campaign in the UK to keep IKEA current.

Article

With advances in artificial intelligence and machine learning, visual search has become a more mainstream proposition and has the potential to add enormous value in sectors such as home décor, fashion, FMCG and food and drink.

Article

Walmart, the retailer, is leveraging various new tools and tactics as it adapts to rapid changes taking place in consumer behavior and the technology space alike.

News

MADRID: For the US homeware giant, Williams Sonoma, the entrepreneurial spirit is baked in, according to CEO Laura Alber, with the list of the company’s innovations a testament to this.

Research Paper

Fabindia, an Indian retail store, used data research and insights to make large business-level changes for its ambitious growth target.

Article

Williams Sonoma, the US homeware brand, prizes its culture of entrepreneurialism, which stems from the company's historic ability to pursue successful new ideas.

Article

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

Case Study

IKEA, a furniture retailer, used PR to develop a global campaign and launch its Place App.

Case Study

Home furnishing brand IKEA used a reactive campaign to raise awareness of its brand worldwide virtually cost free.

News

OSLO: A retailer that has become emblematic of elegant Swedish design, IKEA’s traditional out-of-town business model is under threat.

Article

Provides an overview of the past, present and future of premiumisation, including an explanation of the second wave of premiumisation and long-term global income trends.

Article

This Company Profile from Euromonitor provides key details and analysis of Inter IKEA Systems BV.

News

SHANGHAI: Food, especially festive specialities such as zongzi or mooncake, is the top driver for Chinese consumer spending during traditional Chinese holidays, a new survey has revealed.

Article

Content marketing should focus on specific audiences, localization and getting consumers to participate and contribute, according to GE's former head of global growth communications.