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News

BANGKOK: Alibaba Group, the Chinese e-commerce giant, has forged a strategic partnership with the government of Thailand that involves the establishment of a smart digital trading hub in the country.

Opinion

The tech businesses of Silicon Valley are hiding behind Big Data and as a result, have become disconnected from the lives of real people, says Gareth Kay.

News

LONDON: Growing demand for healthy snacking products has been identified across six major European markets in a new study that suggests the profile of the typical European consumer is changing.

Article

Global strategies, campaign updates and trends in the savoury snacks category.

Article

Advertising scholars have been hesitant to identify creativity as the heart and soul of advertising, and that has produced a chasm between themselves and practitioners.

Article

People talk about customer experience as if it’s a physical thing like an event or a moment, but work involving three high-profile consumer brands shows it is more about understanding the emotions around that experience.

Research Paper

Food advertising is widely believed to influence children’s food preferences, although the evidence is not conclusive.

Case Study

PizzaExpress, the restaurant group, redesigned its At Home retail range to improve cross purchase consumption in the UK.

Case Study

The Travelling Bee Company, a honey brand that helps protect bees, relaunched in the UK with a new name and new packaging design to showcase its high quality product.

Case Study

Bassetts, a vitamin brand, redesigned its packaging to aid store navigation and increase sales in the UK.

Case Study

Danone, a food company, designed colourful, hand-drawn pots for its new 'Light & Free' range of yoghurts, to stand out in the diet yoghurt category.

Case Study

Java Republic, the Irish premium beverage company, achieved high growth by using a new design to take advantage of the growing speciality tea sector.

Research Paper

Marketing scholars have demonstrated the impacts of weather on consumer behavior at the aggregate level; however, they have not fully analyzed how individual differences in weather sensitivity (WS) play a role in consumers' purchase decisions.

Case Study

The Nomadic Dairy Company redesigned its packaging and created an umbrella company to promote its products through a new brand name, to increase growth in the UK.

Case Study

OIKOS, the greek yoghurt brand, positioned itself as the dream snack to increase sales and awareness in Canada, France and the UK.

News

BEIJING: Both Alibaba’s Taobao and JD.com online marketplaces have integrated livestreaming platforms for merchants or influencers to market products close to the point of purchase.

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Samsung.

Opinion

Why and how does a little agency in New Zealand consistently stay top of the world’s Creative and Effectiveness charts? Nick Worthington, the long serving Creative Chairman of Colenso BBDO, attempts to explain.

Article

Details research from MMR on what drives perceptions of premium across FMCG and, using its findings, provides tips for brands to better their communications.

Article

Visual cues are fundamental to decision-making and, therefore, to branding, as they constitute the heuristics - mental shortcuts - that avoid thinking too hard.

Article

Brand values are useful when they help define and differentiate brands, or when they help people internally know how to behave and externally know what to expect from a brand.

Article

This article explains how brands can best connect with Thailand's aging consumers, including consumer trends and social media habits (LINE).

Article

This article outlines the key media trends set to shape Thailand's marketing landscape through to 2020, including mobile, programmatic, AI, big data, and addressability.

Article

Outlines six key global retail trends and explores their impact on the fast–changing Thai retail landscape.

News

BERKELEY, CA: In a $65 million investment round, Goldman Sachs, the US investment bank has placed a significant bet on a little-known company, Ripple Foods, a young beverage startup that specialises in pea milk, in a move that suggests changing ...