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Article

This paper describes how brands can plan a media strategy and maximise effectiveness with newspapers, or, more broadly, newsbrands that now enjoy enhanced reach as audiences increasingly access news online.

News

ROME: Advertising expenditure fell by more than 4% in Italy during the opening six months of this year, reflecting the difficult financial climate facing the country.

News

AMSTERDAM: Eurosport, the Financial Times and CNN are among the most popular media brands with affluent European consumers, a survey has revealed.

News

LONDON: The Independent has launched 'i', a newspaper heralded as the first new quality national daily in the UK for 25 years.

News

PARIS: Consumers in India, China and Japan remain attached to newspapers but print media faces tough times elsewhere, according to The World Association of Newspapers and News Publishers.

Article

Recent years have witnessed a 'green revolution' among consumers, advertisers and the media alike as the issues surrounding climate change have gained increasing prominence.

News

LONDON: David Montgomery, executive chairman of Mecom Group, is still remembered for his tempestuous tenure in the 1990s as chief executive of Mirror Group, the UK's largest newspaper publishing company.

News

LONDON: London's rival free daily newspapers - thelondonpaper and London Lite - respectively owned by second and fourth-generation media magnates Keith Rupert Murdoch and Harold Jonathan Esmond Vere Harmsworth, fourth Viscount Rothermere - are in ...

News

MILAN: The latest Italian daily newspaper readership survey from Audipress has for the first time included free newspapers - Leggo, City and Metro - all having passed the minimum threshold of 750,000 readers, respectively achieving 2,008,000; ...

News

OSLO: Despite a marked slowdown in newspaper advertising revenues across Europe, Scandinavian publishers have thrown caution to the icy winds to enter into a freesheet battle in the region.

News

LONDON: Rival UK publishers are playing leapfrog to bring forward their launches of two competing London freesheets.

News

If you want to target 18-34 year-old European city dwellers, advertise in the freesheets. That's the message of a recent survey by market researcher TNS Gallup .

Research Paper

This paper investigates the possibility of identifying clusters among consumers receiving sales flyers from retailers (supermarkets, etc.).

News

Rival British publishers Associated Newspapers and Express Newspapers have begun a court battle over the latter’s attempts to enter the London newspaper market.

News

Two Scandinavian newspaper groups are set to step up their rivalry on the streets of Paris this week as their daily freesheets begin to compete head to head for circulation.

Article

An updated history and description of the main competing geodemographic systems: how they were formed; data sources used (including `lifestyle'); how the classifications are produced; how they may be used; applications, including media targeting (accepted for press, posters and DRTV but not yet for mainstream television); future prospects, especially the launch this year of `Claritas UK' by Calyx Group (which developed the PRIZM classification in the US).

Research Paper

Since April 1994 the Bundesverband Deutscher Anzeigenblätter (BVDA) and its member publishers have been pursuing their concept of systematic readership research for editorial and advertising marketing.

Article

The French speakers of Switzerland and Belgium, less excitable and plainer speaking than their metropolitan neighbours in France, require separate attention both as marketing target groups and business partners.

Article

A detailed review of television in France. Since the mid-1980s, the French have suddenly thrown open the airwaves to commercial enterprise and advertisers, on a scale and with a speed to make Britain and Germany look timid.

Article

Discusses the present state of media research across Europe and the problems of achieving pan-European harmonisation, made especially difficult because we are living through a period of rapid change.

Article

An entertaining history of free newspapers from their appearance at the end of the 1960s to their breakthrough during the 1980s.

Article

A review by the convenor of some of the papers from the ESOMAR Seminar on media research in Madrid, April 1988.

Article

Examines the relationship currently existing between media sales staff and agency account planners. The author questioned his own sales executives at Mirror Group Newspapers, and held telephone interviews with 14 account planners in major agencies.