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Article

China is leaping ahead in many aspects of tech-driven brand experience, but still lags behind in voice technology.

Article

Uses various data sources to reveal search advertising’s trajectory for 2018.

Case Study

Auto maker Nissan took advantage of the royal decree granting women the right to drive in Saudi Arabia by launching a campaign to drive top-of-mind awareness.

Case Study

Banking brand Emirates NBD created a unique programme to help people with disabilities into employment in the UAE.

Article

Explores how best to approach in-store marketing and explains how the best of in-store activation needs to benefit categories overall not just one brand, and deliver gains for shoppers, brands and retailers alike.

Case Study

Netflix, a television streaming service, launched unconventional Spanish lessons with the cast of its series Narcos, in order to promote its second season globally.

Case Study

MailChimp, a marketing automation platform, launched a campaign based on a meme that was created after its brand name was mispronounced on the popular podcast Serial, to increase brand awareness in the US.

News

GLOBAL: Some $24bn in  new net advertising investment will be generated during 2018, according to latest figures from GroupM, with the US and China contributing over half that total.

News

GLOBAL: Global advertising demand remains strong with media owners’ net advertising revenues projected to grow by +6.4% in 2018 to reach $551bn, according to latest figures from MAGNA Global.

News

GLOBAL: Global advertising expenditure is expected to grow by 3.9% to $613.5bn in 2018 and advertisers in Asia-Pacific will account for 41% of the increase, according to a new study from Dentsu Aegis Network.

News

SYDNEY: Growth in the Australian media and entertainment space will depend on brands’ ability to foster trust among consumers, according to PwC, with ‘trust assets’ key to overcoming present concerns.

Case Study

Financial products and services provider Prudential used an online campaign to inspire fresh consideration of its services and financial solutions among working US consumers.

News

NEW YORK: The US podcast market saw strong advertising growth in 2017, rising 86% to reach $314m, according to new data from the IAB.

Case Study

Banking and financial services organisation HSBC found a way to cut through freshers' week noise and build an emotional connection with students in the UK.

News

BEIJING/MILAN: Global sales of personal luxury goods, such as handbags and clothing, is expected to increase by 6-8 percent at constant currency rates this year to reach between €276bn and €281bn, according to new estimates from Bain ...

News

HONG KONG: Digital media revenues in Hong Kong are forecast to grow at a compound annual growth rate (CAGR) of 5.1% over the next four years while non-digital media slowly shrinks, according to a new PwC report.

Article

Magazine Luiza is an e-commerce success story to rival Amazon in one of the world’s most complicated markets: Brazil.

Article

E-commerce is an increasingly central element of brand strategy, but presents several challenges to marketers who are used to the brick-and-mortar world.

News

LONDON: The 2018 FIFA World Cup kicks off in Russia in just a fortnight and a new report estimates that the tournament could boost the UK economy by £1.33bn, rising to £2.72bn if England make it through to the final.

News

GLOBAL: Personalisation and artificial intelligence are two elements of the online retail experience that are expected to transform food and grocery shopping over the next five years, according to a new worldwide study.

News

GLOBAL: Mobile and associated opportunities around voice and image are driving growth in search advertising according to a new WARC report.

Article

This Adstats uses WARC and Advertising Association data to predict ad expenditure in 2018.

Article

Provides key details and analysis of Lion Corp, a Tokyo-based home care brand.

News

GLOBAL: The rapid expansion of mobile internet usage in recent years means that a quarter (24%) of all media consumption around the world is expected to be on mobile this year, up from just 5% in 2011, according to a new global study.

Article

Research from the Association of National Advertisers (ANA) and Forrester has found that television advertising is rapidly entering a new, data-driven age.