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Research Paper

International Flavours & Fragrances (IFF), a global designer of fragrances and flavours, developed a pioneering international research programme that would allow them to connect with consumers regularly and uncover early insights that could result in consumer-driven innovations.

Case Study

Japanese fabric freshener brand Resesh grew market share with online binaural videos and traditional TV advertising.

Article

This Company Profile from Euromonitor provides key details and analysis of Lion Corp, a Tokyo-based home care brand.

Article

This Company Profile from Euromonitor provides key details and analysis of Church & Dwight Co, the owner of brands such as OxiClean, Xtra and Arm & Hammer.

Article

This Company Profile from Euromonitor provides key details and analysis of Kao Corp, the owner of brands such as Sofina, Merries and Biore.

News

YANGON: There is a degree of uncertainty about the business environment in Myanmar but a new survey shows most local and international firms are planning to expand in the coming year, with the retail sector holding significant potential.

Research Paper

This study for Newsworks, the UK body representing newbrands, explores consumer purchase decision journeys across the multitude of devices and sources that modern buyers consult, in order to shed light on where newsbrands can slot into the media mix in order to influence decisions.

Research Paper

This paper describes a research project for Unilever's Comfort fabric softener brand that combined the analysis of big data and qualitative research to provide actionable consumer insights.

Case Study

This case study demonstrates how Unilever used smart targeting online in order to promote its Comfort Pure fabric softener to consumers in Vietnam.

Case Study

This case study shows how Comfort, the fabric softener brand, drove usage in Malaysia by focusing on the 'most important garment for Malay women: the headscarf'.

Case Study

This case study describes how Downy, one of the biggest fabric enchancers in Indonesia, overcame consumer apathy by using its Scent Switcher technology to engage consumers.

Case Study

This case study describes how Unilever created an online store in India as a means to target affluent consumers and drive trial and online sales of its premium FMCG brands.

News

BRUSSELS: A "mockumentary" campaign by DDB Berlin for Deutsche Telekom has won the Grand Prix at the 2015 Euro Effies.

Case Study

This case study showcases how Lenor, a fabric enhancer, replaced the existing dual communication model in Western and Central-Eastern European markets with a pan-regional one, appealing across cultures.

Case Study

This case study describes how OMO, Vietnam's favourite detergent brand, supported family connections during the TET festival, to reconnect with consumers and improve brand equity.

News

SHANGHAI: FMCG brands in China continued to see declining market growth in most categories in 2014, but average price growth of 5.4% offered them a more positive outlook, a new report has shown.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Tide, Ariel and Febreze.

Article

This Company Profile from Euromonitor provides key details and analysis of Lion Corp, the owner of brands such as Top, Look, Softlan and Charmy.

News

LONDON: Coca-Cola has retained its position as the world's most popular FMCG brand, although the beverage faces a growing challenge from some household goods, according to new global rankings from Kantar Worldpanel.

Article

This report examines the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the Warc Prize for Asia Strategy 2014.

Case Study

This case study explains how Hindustan Unilever (HUL) reached 'media dark' rural Indian populations with a branded media channel on mobile to increase awareness and penetration.

News

MUMBAI: Hindustan Unilever, the FMCG giant, is looking to exploit a five-year time lag in category development in rural areas versus urban with a programme of consumer education and innovative distribution methods.

News

BOSTON: Unilever, the FMCG multinational, has combined its marketing and communication divisions to drive clarity and alignment of message as it seeks to double growth while promoting sustainability, its CMO has explained.

News

BEIJING: Local FMCG brands are growing almost twice as fast as global ones and account for the majority of shoppers' purchase decisions according to new research.

Article

Warc's First Movers report analyzes how major brands are responding to the most important trends affecting organizations in North America.