Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

24,996 results found
Sort by

News

Almost half of UK adults have experienced some form of online harm, from spam emails to identity theft, according to data from Ofcom, while eight in ten worry about some aspects of going online.

News

Johnson & Johnson, the global FMCG company, has reinvented its marketing to focus on customer-centricity, community and content, according to a senior executive at the company.

News

As advertisers start to shift their focus from viewability metrics towards attention, it is important to remember that attention is a spectrum, says Google’s Claire Charron.

News

Airbnb, the online hospitality service, has found that partnerships are a powerful way of building its brand in its core business and when expanding into new categories.

Gunn Report

Samsung, the technology brand, used digital out-of-home to launch the brand new Samsung Galaxy S9 and its slow motion camera technology in Spain.

Article

76% of people use mobile for discovery in India, and with mobile uptake soaring, the device is set to drive the future of omnichannel retailing in India.

Opinion

dmexco has come and gone, but what did the industry learn? Here are the top themes of 2018 in the words of those who ought to know: ad tech leaders.

News

OXFORD: Facebook is showing signs of a “mid-life crisis” as social media users aged 20 to 45 increasingly turn to messaging apps to share and discuss news with their real friends, according to an in-depth study.

Article

National Public Radio (NPR), the media organization, has enjoyed success in the podcasting space by extending and adapting its expertise from traditional radio broadcasting.

Article

Success on Amazon, a near-dominant force in retail with designs on advertising budgets, requires understanding what principles underpin the site.

Article

Aflac, the insurance provider, has successfully boosted various core metrics through more tightly connecting its business and corporate social responsibility (CSR) efforts.

Article

Johnson & Johnson, the global FMCG company, has reinvented its marketing to focus on customer-centricity, brand experiences and content.

Opinion

Just a few days remain to enter the 2018 WARC Media Awards, a global case study competition that rewards effective comms planning.

Article

Research from the CMO Council, the executive network, and Deloitte, the consultancy, studied the habits of marketers that have proved effective at driving growth.

Article

Explores the current reading on the topic of marketing on Facebook - the best used social network in the world, reaching over two billion users every month.

Article

This Company Profile from Euromonitor provides key details and analysis of Heineken NV.

Article

Details an analysis which drew on learnings from a subset of brand custodians who are extremely poised to succeed as a growth driver for their organizations.

News

BEIJING: WeChat is a fundamental channel through which to reach Chinese consumers around the world and in real time, but some of the most luxurious global brands are yet to figure out a firm strategy.

News

NEW YORK: Estée Lauder, the beauty company, has successfully engaged consumers by using “micro-storytelling” to advance a range of narratives in support of its brands.

News

SINGAPORE: Singapore’s Changi Airport increased customer loyalty and online engagement with data-driven specials and deals in the airport itself, according to a senior executive at the company.

Article

HowStuffWorks, the education-focused media company, saw great success with a true-crime podcast entitled “Atlanta Monster”, and hopes to repeat this impact with the second season in the “Monster” franchise.

Article

Georgia-Pacific, the paper products company, is tapping a philosophy of “restless discontent” as it adapts in a changing business-to-business (B2B) environment.

Article

Marketers looking to explore the world of eSports can draw on their experience in traditional sports as they seek to make sense of this burgeoning industry.

Article

Georgia-Pacific, a company active in categories from paper towels to toilet paper and plastic cutlery, has seen success by focusing on a top-tier group of its business-to-business (B2B) brands.

Article

Swedish Fish, the confectionery brand owned by Mondelez International, successfully engaged with consumers through a sponsorship tie-up with aquariums.