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Article

Publicis Media, the media agency network, is adapting to the changing demands of the marketing ecosystem.

Article

Proving the value of an investment is crucial to maintaining an ongoing supply of money – for CFOs and CEOs, the data is more easily available than ever but agencies are getting left behind as media partners help to answer many of the tougher questions.

News

GLOBAL: Nearly three-quarters of major multinationals are reviewing their current agency arrangements, looking at whether they have the right mix of agencies and capabilities in their external partners, new research shows.

Article

McKinsey, the management consultancy, has found that rebates still play a key role in the media-agency ecosystem, despite considerable scrutiny being placed on this practice.

Article

Anheuser-Busch InBev, the brewing giant, conducted a high-profile review of its media duties around the world to ensure they were truly fit for purpose.

News

NEW YORK: An ongoing internal review of the US Army’s marketing and advertising budget appears to question the effectiveness of almost $1bn spending on marketing programs.

Opinion

Malcolm White argues  that the diminishing respect being afforded the advertising industry by clients has led it to develop a form of 'impostor syndrome'.

Article

In this webinar Ben Millar discusses how advertisers can create better programmatic transparency by outlining what you need to do to put the right level of controls in place over programmatic media.

News

BRUSSELS: Global brands have made major changes, or are planning to make extensive changes, to their media governance practices across a wide range of areas, according to a new study.

Article

This article examines the current problem of digital transparencies from the client's perspective, providing best practice on what to ask media agencies in order to ensure advertisers can navigate the complex challenges of the digital landscape.

News

LONDON: Some 12% of agency staff in 2016 came from a black, Asian or minority ethnic (BAME) background, according to the Institute of Practitioners in Advertising (IPA), which called on agencies to do more to improve their ethnic diversity targets.

Opinion

From the outside, performance marketing can appear to be a complex beast, however, this doesn't have to be the case.

Article

This paper outlines a process to help avoid making costly mistakes in giving feedback on creative advertising ideas.

Article

This article examines trends in agency evaluations with the aim of improving ROI on marketing investment through better management, higher-quality work and a faster output.

Article

This article outlines details from a study by the Association of National Advertisers (ANA) regarding transparency in the media-buying industry, as well as related arguments concerning the current state of client–agency relationships.

Article

This article argues that ad agencies are suffering from a lack of differentiation and must avoid the negatives of commoditisation by reinventing themselves.

Article

This article analyses the global winners of the 2015 Warc 100 rankings, for agencies, agency networks and holding companies.

Article

This article provides marketers with information and guidance for managing relationships with advertising agencies.

Article

This article summarises the findings from the ANA's annual agency compensation trend survey among client-side marketers.

Article

Magid Abraham, comScore president/ceo, spoke to audiences at the IAB Leadership Meeting in 2012 about how digital engagement frequently didn't measure up to expectations.

Article

Analysis of over 8,000 client-agency relationships has shown that agency performance is highly dependent on client performance.

Article

In the digital field, media owners often argue that internet, social media or digital media in general do not get their 'fair share' of the budget.

Article

The Roster Usage and Satisfaction report was conducted to look at global trends in relation to 'home', APAC, markets versus the global picture, and how those reflect on marketers and their respective agencies.

Research Paper

A study investigated the phenomenon, called the creative code, which is a collection of implicit theories about an advertising agency’s creative product that are held by people within a creative department.

Article

This report from the 2010 CMO Conference summarises a series of presentations exploring the major challenges facing senior marketers charged with delivering high performance.