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News

BRUSSELS: Global brands have made major changes, or are planning to make extensive changes, to their media governance practices across a wide range of areas, according to a new study.

Article

This article examines the current problem of digital transparencies from the client's perspective, providing best practice on what to ask media agencies in order to ensure advertisers can navigate the complex challenges of the digital landscape.

News

LONDON: Some 12% of agency staff in 2016 came from a black, Asian or minority ethnic (BAME) background, according to the Institute of Practitioners in Advertising (IPA), which called on agencies to do more to improve their ethnic diversity targets.

Opinion

From the outside, performance marketing can appear to be a complex beast, however, this doesn't have to be the case.

Article

This paper outlines a process to help avoid making costly mistakes in giving feedback on creative advertising ideas.

Article

This article examines trends in agency evaluations with the aim of improving ROI on marketing investment through better management, higher-quality work and a faster output.

Article

This article outlines details from a study by the Association of National Advertisers (ANA) regarding transparency in the media-buying industry, as well as related arguments concerning the current state of client–agency relationships.

Article

This article argues that ad agencies are suffering from a lack of differentiation and must avoid the negatives of commoditisation by reinventing themselves.

Article

This article analyses the global winners of the 2015 Warc 100 rankings, for agencies, agency networks and holding companies.

Article

This article provides marketers with information and guidance for managing relationships with advertising agencies.

Article

This article summarises the findings from the ANA's annual agency compensation trend survey among client-side marketers.

Article

Magid Abraham, comScore president/ceo, spoke to audiences at the IAB Leadership Meeting in 2012 about how digital engagement frequently didn't measure up to expectations.

Article

Analysis of over 8,000 client-agency relationships has shown that agency performance is highly dependent on client performance.

Article

In the digital field, media owners often argue that internet, social media or digital media in general do not get their 'fair share' of the budget.

Article

The Roster Usage and Satisfaction report was conducted to look at global trends in relation to 'home', APAC, markets versus the global picture, and how those reflect on marketers and their respective agencies.

Research Paper

A study investigated the phenomenon, called the creative code, which is a collection of implicit theories about an advertising agency’s creative product that are held by people within a creative department.

Article

This report from the 2010 CMO Conference summarises a series of presentations exploring the major challenges facing senior marketers charged with delivering high performance.

Article

Reporting from MAP 2010, the conference organised by Warc, Joseph Clift's coverage includes talks from the IPA on the best case studies of the past 30 years of judging effectiveness; online analytics with Google's DoubleClick adserving platform; and how to predict viral video hits.

Article

This MAP 2010 presentation discusses Universal Music's recent use of a VBMF system to optimise its media buying.

Article

In this article, Geoffrey Precourt, Warc’s U.S. Editor, reports from an Association of National Advertisers’ Agency/Client Forum at New York Advertising Week 2009.

Article

This paper argues that many businesses fail to distinguish between price and transaction costs, and fatally ignore the latter while trying to reduce the former.

Article

The article argues that clients are increasingly disenchanted with their advertising agencies, but the agencies still think they deliver.

Article

In this 2009 article, specialist software which allow clients to measure the performance of an advertising agency over time is discussed.

Article

We face one of the most challenging business environments for years. Recessions caused by liquidity problems are particularly severe.

Article

The UK media landscape has changed substantially over the last 20 years, from the rise of digital television to the worldwide web, mobile phones, social networking, personal video recorders, search advertising, and so on.