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Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.

Case Study

This case study shows how EPM, a public services company, created a solar power harvesting hat that could provide electricity to remote areas in Colombia, thus increasing brand visibility.

Case Study

This case study shows how Northumbrian Water, a water company, successfully changed the UK consumer's toilet use habits.

Case Study

This case study explores how Eaton Corporation, a multinational power management company, ran a national campaign in the US where desk toys entered a mock-presidential race in order to engage IT professionals.

Research Paper

This paper describes how Coca-Cola, the beverage company, ensures consistency in its market research globally, through the use of a partner organisation that monitors and supports the activities of its research agencies around the world.

Research Paper

This report explores how Latin American companies are addressing product challenges in the region, and how they are responding to increasing consumer consciousness.

Article

This Company Profile from Euromonitor provides key details and analysis of Kao Corp, the owner of brands such as Sofina, Merries and Biore.

Case Study

This case study describes how NRG Energy, an energy company, improved perception of solar power in the United States with its Solar Forecast.

Case Study

This case study shows how EDF Energy, a UK energy supplier, increased conversions to its opt-in paperless bills through targeted email.

Case Study

This case study details how OVO Energy, an energy supply company, built awareness and incorporated door drops into its multichannel recruitment campaign to drive incremental PAYG (prepayment) customers in the United Kingdom.

Research Paper

This article details how British Gas, the energy provider, developed a bespoke testing tool based around a realistic simulation of the online sales journey.

Case Study

This case study describes how Ovo Energy, an independent energy company, launched a campaign to showcase its people-centred approach, breakthrough the mistrust of the sector and grow its customer base.

Article

This event report details how Schneider Electric, a multinational corporation that specialises in energy management and automation solutions, modernised its B2B content marketing strategy.

Case Study

This case study explains how Origin Energy, an Australia energy company, used Google Maps to help people understand how well solar energy panels would work on their homes.

Case Study

This case study details how Malmö, a Swedish Football club, and E.ON, an energy company, increased their reach locally through the Welcome Home, Z campaign.

Case Study

This case study describes how Vattenfall, an energy company, promoted its solar panels in Sweden through The Suncell Guide campaign.

Case Study

This case study sets out how SEAS-NVE, a Danish energy company, explained the composition of its energy bills to improve customer satisfaction.

Case Study

This case study describes how Genesis Energy, an energy company in New Zealand, won over new customers by giving them a holiday from paying their first bill.

Case Study

This case study describes how Bord Gais Energy (BGE) successfully moved from a state sector monopoly to a private sector company in the hyper-competitive Irish energy market by using marketing and advertising as a strategic business tool.

Case Study

This case study looks at Australia's Water Corporation, who responded to Perth's severe water shortage by persuading citizens to reduce their sprinkler usage by a few minutes, causing a huge cumulative impact on water saved.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé's hot drinks brands, including Nespresso and Nescafé.

Case Study

This case study shows how EDF, a French energy company, diversified its business away from just providing electricity - and became instead a well-known supplier of innovative services.

Article

This article argues that building a sustainable brand requires 5 principles: Identity, Purpose, Culture, Operations and Voice.

Case Study

This case study describes how Lucozade, a well-known energy drink brand in the UK, created a test lab during the 2014 World Cup to provide scientific results and lead the conversation about the physical conditions of playing football in Brazil, to raise its brand profile.

Article

This Company Profile from Euromonitor provides key details and analysis of General Electric Co. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the household goods market.