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Article

PepsiCo, the food and beverage giant, focused on the unique nutritional value of Quaker Oats as it sought to break through with consumers in Latin America.

News

OVO Energy ads are unlike any others in the UK energy category, and its decision to confront the climate change-denying position of the US president has paid off according to the agency behind them.

Article

OVO energy is a new challenger brand that caused a stir from its Renewable is Unstoppable campaign; their agency, Uncommon, shares insights from an irreverent campaign.

News

Energy supplier E.ON has tapped brand purpose as a way to grab UK consumer attention in a low-interest category.

Article

Consumers don’t spend a lot of time thinking about their energy supplier, making it especially hard for energy brands to cut through.

News

Technology is once again disrupting the energy sector, and creating a marketing headache for utility companies into the bargain.

Case Study

Pan American Energy (PAE), a private hydrocarbon-producing company in Argentina, celebrated its 20th Anniversary by launching a 360° campaign, which included the creation of a book to highlight the importance of hydrocarbon.

Case Study

McDonald's, a fast food chain, rebuilt trust in its brand in the UK by launching a series of TVCs that showed how its food contained no added ingredients.

Case Study

U by Kotex (UbK), a feminine care brand, overtook market leaders in Australia by straying away from femcare advertising clichés and embracing its own lack of importance in the lives of its consumers.

Case Study

Enel Energia, a gas and electricity company, grew its awareness in Italy via its enelpremia 3.0 loyalty program, which gamified energy sharing to build better consumer habits, resulting in 1.3 million subscriptions.

Case Study

Energia, an energy brand in Ireland, abandoned its successful price-led communications model to drive long-term growth.

Case Study

Luminous, a solar power company, raised awareness of uplifting education for girls in India by celebrating a hero through setting up a solar power plant to supply electricity to every classroom in his school.

Article

Constellation, the energy company, has built a powerful business-to-business sponsorship program with the Professional Golfers’ Association of America (PGA).

Case Study

U by Kotex (UbK), a feminine hygiene brand, produced a TV and social campaign in Australia that broke category conventions by showing that women can achieve cool things, whether they're on their period or not.

Case Study

Generadoras de Chile, an organization that brings together the main generators of electricity in Chile, was able to educate citizens on the importance, value and benefits of electricity in their daily lives.

Case Study

Smart Energy GB, a national campaign for the smart meter rollout in the UK, conquered 21- to 28-year olds' energy indifference through a YouTube content series – The Power of 10p.

Article

Discusses how behavioural science helps us understand why we might often behave in a profligate manner with water - from our tendency to discount the future, our deeply embedded habits and also the fact that energy doesn't communicate our usage in the most cognitively easy ways.

Case Study

Nigerdock, a Nigerian energy services company, developed a multimedia campaign to prevent a bill that sought to regulate Nigeria's free trade zone from passing.

Case Study

Columbia Gas of Ohio (COH), a gas company, launched its campaign, Saving Matters, in the US to increase customer participation in its energy efficiency programs and motivate behavior change.

Case Study

Florida Power & Light Company (FPL), a power utility company in Florida, used PR to launch a video campaign in the US to communicate storm preparedness messages and educate the public on the 25th anniversary of Hurricane Andrew.

Case Study

Smart Energy GB, the independent voice of Britain's smart meter rollout, conquered 21- to 28-year-olds' energy indifference using an innovative content series.

Article

As certain business types become more proficient at using data, analytics and machine learning to serve their primary goal in a better way, they are also creating whole new sources of revenue.

News

SINGAPORE: Content marketing should focus on specific audiences, localisation and getting consumers to participate and contribute, according to a former GE executive.

Case Study

Newfoundland Power, the Canadian utility company, increased participation in its programmable thermostat program by vilifying the dial thermostat.

Gunn Report

Contains the creative for the 'Smile Lock Outlet' campaign for Open Road Project by the agency Dentsu in Japan.