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Article

Provides marketers with key best practices on planning an effective sports sponsorship strategy, which is dependent on a rigorous strategic planning process to ensure effective targeting.

Research Paper

In this article, the author conducts an empirical diagnosis of managers' views and perceptions in the context of use of information obtained from marketing research in decision-making processes.

Article

This Company Profile from Euromonitor provides key details and analysis of Avon Products.

Article

This Company Profile from Euromonitor provides key details and analysis of Mary Kay Inc.

Case Study

Capita plc, a British business process outsourcing company, used interviews and group discussions to identify whether the British Army's 'This is Belonging' campaign was resonant with diverse audiences.

Opinion

When it comes to addressing the work-life balance, Malcolm White believes advertising should take a leaf out of William Morris’s book and find ways to make work more satisfying, instead of just encouraging people to work more flexibly.

Opinion

Advertising is a talent business, but advertising and marketing isn’t the pull it once was, so, Gareth Kay argues, creative companies need to build more stimulating working environments to attract the most interesting people.

Case Study

This case study explains how McDonald's, a fast food chain, got people excited about the prospects of a job at McDonald's in Australia by creating job applications through Snapchat.

Case Study

Alba Chunkuk, a part-time work portal, used TV and outdoor ads and PR to change attitudes towards part-time work in South Korea.

Research Paper

This paper looks at how Microsoft, the software and technology company, uncovered its real developer targets and gained actionable insights into rapidly changing technical and commercial audiences across industries.

Case Study

This case study shows how Teach For Qatar (TFQ), an NGO in Qatar, increased its number of teaching applications by appealing to young people's desire to lead.

Article

This Speaker’s Box looks at how authoritarian and populist regimes have made use of consumerism, focusing on Nazi Germany and the People’s Republic of China.

Case Study

This case study shows how Seeing Eye Dogs Australia (SEDA), a non-profit organisation, successfully found homes for their puppies by creating the first puppy subscription service in Australia.

Case Study

T-Systems Slovakia, an IT services and consultancy company, was able to directly engage IT workers in the Czech Republic, in order to coax them to move back home, through a disguised recruitment campaign.

Case Study

CornerJob, a job-seeking app, developed a business-media focused campaign that built its brand reputation as a recruitment expert and boosted user registration across Spain, France and Italy.

Case Study

Puerto Ventanas, a private port in the central area of Chile, launched a transparency and community-focused campaign as a way to improve the public's perception of the brand.

Case Study

Adecco, a recruitment and staffing company, optimised the data it collected from two already instated company practices, to create buzz around its findings about the US job market and position itself as a recruitment thought leader.

Case Study

This case study describes how Seeing Eye Dogs Australia created the first puppy subscription service to find foster carers for their litters of puppies.

Case Study

This case study describes how Sapience HR, a human resource and personnel consultancy service, rebranded itself to stand out and increase client spend as well as new clients in the UK.

News

BEJIING: In a competitive employment market, Chinese companies are looking to employer branding as a way to recruit talent and stem the drift of millennials towards the gig economy.

Case Study

This case study shows how communications agency OMD Spain got employees more involved and engaged in using new time-tracking software.

Case Study

This case study describes 'GoThinkBig.co.uk' a campaign from Telefonica/O2, the pan-European telco, that helped young people to find work in a difficult context.

Case Study

This case study demonstrates how Monster, one of the largest employment websites in the world, generated quality jobseekers' registrations in India with the help of targeted creative ads, messaging and the online medium.

Research Paper

This article identifies the levers for behaviour change that could positively impact both the demand and supply of trafficked girls in India.

Opinion

UK advertising expenditure grew at its strongest rate since 2010 last year, with total adspend of £20.1bn marking a 7.5% rise from 2014, according to the latest results from the AA/Warc UK Expenditure Report, released this week.