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Opinion

Advertising is a talent business, but advertising and marketing isn’t the pull it once was, so, Gareth Kay argues, creative companies need to build more stimulating working environments to attract the most interesting people.

Opinion

When it comes to addressing the work-life balance, Malcolm White believes advertising should take a leaf out of William Morris’s book and find ways to make work more satisfying, instead of just encouraging people to work more flexibly.

Case Study

This case study explains how McDonald's, a fast food chain, got people excited about the prospects of a job at McDonald's in Australia by creating job applications through Snapchat.

Research Paper

This paper looks at how Microsoft, the software and technology company, uncovered its real developer targets and gained actionable insights into rapidly changing technical and commercial audiences across industries.

Case Study

This case study shows how Teach For Qatar (TFQ), an NGO in Qatar, increased its number of teaching applications by appealing to young people's desire to lead.

Article

This Speaker’s Box looks at how authoritarian and populist regimes have made use of consumerism, focusing on Nazi Germany and the People’s Republic of China.

Case Study

This case study shows how Seeing Eye Dogs Australia (SEDA), a non-profit organisation, successfully found homes for their puppies by creating the first puppy subscription service in Australia.

Case Study

This case study describes how Seeing Eye Dogs Australia created the first puppy subscription service to find foster carers for their litters of puppies.

News

BEJIING: In a competitive employment market, Chinese companies are looking to employer branding as a way to recruit talent and stem the drift of millennials towards the gig economy.

Case Study

This case study describes how Sapience HR, a human resource and personnel consultancy service, rebranded itself to stand out and increase client spend as well as new clients in the UK.

Case Study

This case study shows how communications agency OMD Spain got employees more involved and engaged in using new time-tracking software.

Article

This Company Profile from Euromonitor provides key details and analysis of Mary Kay Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the beauty and personal care market.

Case Study

This case study describes 'GoThinkBig.co.uk' a campaign from Telefonica/O2, the pan-European telco, that helped young people to find work in a difficult context.

Case Study

This case study demonstrates how Monster, one of the largest employment websites in the world, generated quality jobseekers' registrations in India with the help of targeted creative ads, messaging and the online medium.

Research Paper

This article identifies the levers for behaviour change that could positively impact both the demand and supply of trafficked girls in India.

Opinion

UK advertising expenditure grew at its strongest rate since 2010 last year, with total adspend of £20.1bn marking a 7.5% rise from 2014, according to the latest results from the AA/Warc UK Expenditure Report, released this week.

Research Paper

The purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, "Consumer's Online Brand-Related Activities" (Muntinga, Moorman, and Smit, 2011).

Article

This Company Profile from Euromonitor provides key details and analysis of luxury apparel, wines and spirits and beauty company, LVMH, the owner of brands such as Dom Pérignon, Christian Dior and Donna Karan.

Article

This article describes how the origins of brand equity come from within an organisation and explores the important role that marketers can play in getting this right.

Case Study

This case study demonstrates how Edenred, a company that provides prepaid corporate services, promoted its Ticket Junior product in the Czech Republic.

Article

This Company Profile from Euromonitor provides key details and analysis of LVMH, the owner of brands such as Christian Dior and LV.

Case Study

This case study describes how HCL Technologies in India created a recruitment campaign that utilised the viral-video trend and spoke directly to a millennial audience.

Article

This Company Profile from Euromonitor provides key details and analysis of Avon Products. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the toiletries and cosmetics market.

Case Study

This case study explains how The Prince's Trust, a British charity for underprivileged young people, used an integrated campaign to showcase disadvantaged young people's skills to business leaders and grow donations.

Research Paper

This paper debunks common myths surrounding Big Data, such as that it is a new phenomenon, that it is clean, that it is the domain of IT and that it requires a big budget.