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Article

This article explains how employees are internal customers and why brands should consequently put them at the heart of brand strategy.

Article

This event report addresses how Grant Thornton, the audit, tax and advisory firm, is using advertising to challenge the “Big Four” in this industry.

Article

This event report addresses how Cisco, the technology company, is leveraging the power of empathy to build its brand.

Article

This article features interviews with the shortlisted candidates for the Marketing Leader of the Year 2017 award, from brands such as Nationwide, M&S, Just Eat and more.

Case Study

This case study shows how Johnson & Johnson (J&J), a medical and pharmaceutical goods brand, launched a referral strategy to increase its talent acquisition globally.

Article

This case study shows how the Direct Line Group, an insurance provider, devised a strategic solution to boost its staff's morale and curtail its sales decline.

Article

This article examines how brands can build awareness and increase loyalty through effective sponsorship.

Case Study

This case study describes how HomeServe, a home assistance provider, increased employee engagement through the delivery of a People Charter in the UK.

Article

This event report outlines how Twitter, the digital media platform, has aimed to bring greater clarity to its brand.

Article

This event report provides details about how AOL, the digital content brand, is using Snapchat to engage with many of its key audiences.

Article

This article explains how package holiday company TUI and the UK fashion and food retailer Marks & Spencer use customer experience (CX) as an effective growth tool.

Case Study

This case study describes how WestJet, a Canadian airline, utilised social media to increase brand engagement.

Research Paper

This article looks at how Heathrow Airport, London's main and the UK's largest airport, transformed its service by taking a holistic view of the passenger journey.

Case Study

This case study details how the nbn, a national open-access data network, increased media presence and consumer activations in the Australian market.

Case Study

This case study shows how the Royal Bank of Scotland (RBS), a financial services brand, created its own documentary on financial scamming to increase brand trust in Scotland.

Article

This event report outlines how CVS Health, the retailer, has injected its brand with a defining sense of purpose.

Case Study

This case study describes how Dallas-Fort Worth (DFW) international airport used social media to deepen engagement with people travelling through its airport.

News

NEW YORK: More than 7-in-10 global chief communications officers (CCOs) rank digital communications as their top priority over the next 18 months, although employee engagement is a higher priority for CCOs in North America.

Article

This article explores employee engagement studies and asks whether there are approaches that can deliver more - namely, the Organisation Culture Diagnostic.

Case Study

This case study describes how AIB, Ireland's largest bank, recovered from the brink of brand extinction through a course of strategic marketing and groundbreaking communications solutions.

Research Paper

This paper studies the uses and governance of consumer insights in major corporations, suggesting that ROI be measured at every stage of research, and that these metrics should be used to market to the C-suite.

Research Paper

This paper reports on a global survey research project for InterContinental Hotels Group (IHG) - utilising an implicit approach and behavioural economics - that helped IHG's Holiday Inn brands identify key areas for investment to enhance the customer experience.

Article

This paper explores the ways in which brands have evolved beyond creating connections, to inspire deeper levels of emotional support from their audience.

Article

This article argues that brands have to mean something, or face apathy from consumers - new research shows that brands matter in different ways from before, but they have to do something first.

News

NEW YORK: The latest work from the Ad Council, launched for Independence Day, is a pointed message about the nature of patriotism which has been backed by major brands.