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News

Almost half of UK adults have experienced some form of online harm, from spam emails to identity theft, according to data from Ofcom, while eight in ten worry about some aspects of going online.

News

Amazon is investigating suspected leaks of data by employees to merchants seeking to increase their sales on the site.

News

SINGAPORE: Singapore’s Changi Airport increased customer loyalty and online engagement with data-driven specials and deals in the airport itself, according to a senior executive at the company.

News

GLOBAL: Technology and data are transforming the marketing landscape and pushing it towards a data-driven future – and companies need to prepare accordingly, an industry figure has argued.

News

LOS ANGELES: Hilton Hotels & Resorts, the hospitality company, has yielded major benefits from adopting a more cohesive approach to social media.

Opinion

Innovating through products was a recurring theme among this year’s Effective Innovation winners at the WARC Awards.

Article

Outlines the various steps to take that will enable companies to develop and implement a successful data-driven marketing programme.

News

SINGAPORE: In a competitive package holiday market, Virgin Holidays has managed to increase digital engagement rates and upsell by overhauling its digital customer experience, according to a top executive.

Case Study

METRO, an international retail company, got 80% of employees in China following the WeChat Enterprise Account (WEA), which allowed them to receive information in real time, improved work efficiency and the quality of work life.

Case Study

Book Depository, an English-language online bookstore, was able to raise brand awareness by tapping into the desire mothers in Hong Kong have for their children to speak perfect English.

Case Study

Godrej Security Solutions, a mechanical and electronic security systems company, increased awareness and sales of its EVE security system for women in New Delhi and Mumbai by launching two events that took a humorous and informative approach to security.

Case Study

Johnson & Johnson (J&J), a medical devices, pharmaceutical and consumer goods company, introduced more inclusive policies to enable its employees in India to continue working after having a child.

Case Study

SAP Customer Experience (SAP CX), a software corporation, was able to shift perceptions of it from an IT vendor to a thought leader in customer experience and e-commerce in Singapore and the wider APAC region.

Case Study

Koinex, a cryptocurrency exchange, avoided a potentially disastrous financial crisis in India and shows the vast power of PR.

Case Study

Vodafone, a telecommunications brand, partnered with the National Chemical Laboratory (NCL) in Pune, India, to develop a sustainable solution to the residue and water left behind after the celebration of Ganesha.

Article

Singapore’s Changi Airport increased customer loyalty and online engagement with data-driven specials and deals in the airport itself.

News

Here's what you need to know this week: Nike and Kaepernick: the commercial fallout OREGON: Nike’s ad featuring Colin Kaepernick has been a talking point this past week, but the commercial effects are unclear, with one survey reporting ...

Gunn Report

Netsafe, a non-profit organisation that focuses on online safety, tackled global cybercrime by using a computer-generated bot that ‘re-scammed’ the scammers.

Article

Virgin Holidays, a UK-based travel brand, overhauled its digital customer experience to differentiate itself in a crowded category.

News

GLOBAL: The effectiveness of everyday communications, including voice and written content such as letters and emails, can be improved by adopting a behavioural science approach, according to two industry practitioners.

Article

General Mills, the food manufacturer, is using digital data as it aims to build deeper relationships with its customers.

Article

Discusses seven Behavioural Science based concepts which are key tools for optimising everyday communications: Choice Architecture, Salience, Anchoring, Framing, Chunking, Cognitive Ease and Social Norms.

News

BEIJING/MOSCOW: Alibaba, the Chinese e-commerce giant, is reportedly in advanced negotiations with Mail.ru, the Russian internet firm and owner of social platform VKontakte, and the Russian sovereign wealth fund to form an e-commerce joint venture ...

Article

Reese’s, the candy brand owned by The Hershey Co., has taken a bold approach to innovation as a means of enhancing its position.

Case Study

Emirates NBD, a leading bank in the UAE, used a novel approach and an integrated campaign to increase take-up of its investment savings plans.