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News

NEW DELHI: A digital payments drive by the Indian government, a goods and service tax, and growth from rural areas are set to shape the marketing and advertising sector in what could be another year of uncertainty for India's brands.

Article

This article outlines trends set to shape India's marketing and advertising landscape in 2017, including government-led digitization initiatives, increased product demand in rural areas and homegrown brands with global ambitions.

Case Study

This case study describes how MasterCard, a global electronic payment brand, sponsored the 2015 Rugby World Cup in the UK to increase brand consideration and card spend among affluent consumers.

Article

Case Study

This case study illustrates how MasterCard, a financial services corporation, successfully engaged its Australian audience by creating a campaign focused on local experiences.

Case Study

This article describes how MasterCard, the financial services company, used ethnographic and quantitative research to understand the needs of people in Europe who have no bank account or limited financial access.

Article

This primer is part of an ongoing effort by the IAB to define common language, concepts and best practices in interactive advertising.

Case Study

This case study describes how the electronic payment system (EPS) was facing a 'Jetso'-driven ('personal rewards') payment market in Hong Kong (HK), one that was being created through competition between credit cards and Octopus (originally a fare-collection system that had been extended to small-value payments in the retail sector).

Article

This Company Profile from Euromonitor provides key details and analysis of American Express. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Opinion

China is the world's largest ecommerce market, having grown at 71% annually since 2009 and set to be worth $541bn by 2015.

Research Paper

Among various methodologies for demand forecasting of new products, the random-coefficient discrete-choice model using stated preference data is considered to be effective because it reflects heterogeneity in consumer preference and enables the design of experiments in the absence of revealed-preference data.

Article

This article focuses on the major trends in the Russian consumer market over the period 2000-2011 and highlights the effect they have had on people's lifestyle and habits.

News

NEW DELHI: Online retailers like Amazon and Flipkart are stepping up their activities in India, in just one sign of the category's increasingly rapid development.

Research Paper

As mobile phone usage worldwide continues to grow, so too does consumer engagement with diverse applications and features designed to expedite day--‐to--‐day operations.

News

BEIJING: Social media and online retail usage is lower than that for portals and entertainment sites in China, Hong Kong and Taiwan, a study has found.

News

BEIJING: Automotive, luxury and e-commerce sales are all set to improve dramatically in China this year, a leading think tank has predicted.

News

BEIJING: Online retail and advertising revenues are set to surge in China, as consumers in the country begin to participate in an increasingly diverse range of digital activities.

News

BEIJING: Online retail sales are set to surge in China over the next two years, with a broad range of product categories likely to benefit from this explosion in demand.

Case Study

Each year, the Department of Work and Pensions pays out over £115 billion via five billion separate transactions.

Case Study

This Silver Award-winning campaign for the Department of Work and Pensions (DWP) was designed to launch its new electronic Direct Payment system.

News

BOSTON: Two online titans were locked in battle earlier this week after Google tried to lure guests from one of eBay's biggest customer events to a party promoting Google Checkout, a rival to the online auctioneer's electronic payment system Paypal ...

News

LONDON: Local UK grocery shops will seek to turn the tide of supermarket dominance with a cellphone-driven discount scheme to be launched later this year with the backing of major brand-owners like Procter & Gamble, Unilever, Nestlé and Mars .

Research Paper

Rapidly increasing reliance on Internet panels as a sample source has led to data quality problems. Validation and data cleaning procedures common from telephone and in-person interviewing have not kept pace with these new methods.

Research Paper

This study traces survival of advertising-related Web sites for a five-year period from 1997-2002. Client organizations had the best survival rate, about 70%, while less than 50% of advertising agency sites survived.

Article

This paper is a WARC-published monograph addressing the fundamental, imminent and unavoidable changes to the way media are bought and sold.