Article
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Anna Hamill, WARC Exclusive, July 2018
Global automotive giant Nissan is moving toward a more collaborative partnership with its agency partners, as the pace of modern marketing forced a more integrated approach.
Article
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Alex Brownsell, WARC Trends, July 2018
Explores whether advertisers may be better served reaching consumers on the basis of digital media context.
News
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05 July 2018
NEW DELHI: Maruti Suzuki’s dominance of the India car market has left many international mass manufacturers struggling to establish themselves with the modest aspiration of a 5% market share eluding most of them.
Case Study
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Marketing Society UK, Excellence Awards, Winner, Global brand marketing, 2018
Toyota Hybrid, an automotive car range, launched a multimedia campaign with the slogan We Choose Hybrid to familiarise consumers with this type of vehicle and drive consideration in Europe.
News
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30 May 2018
BEIJING: Three in ten Chinese consumers expect to buy more imported products over the next six months, according to a new survey by the Ministry of Commerce.
Article
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Mary Connors, Event Reports, TMRE in focus, May 2018
General Motors, the automaker, has tapped the power of video research to help bring its consumer insights to life in compelling ways.
Case Study
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AME Awards, Gold, 2018
Indian Motorcycle, a motor brand, increased its market share in the US by challenging motorcross legend Carey Hart to get a tattoo with ink made from his motorbike.
Case Study
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AME Awards, Finalist, 2018
BMW, a car manufacturer, launched the Road to Coachella campaign in the US to successfully showcase its partnership with the Coachella festival.
Case Study
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SABRE Awards, North America, Automotive, 2018
Thor Trucks, a transportation lab, launched its new ET-One truck in the US by creating an exclusive that compared its fully electric truck to one of its rivals, Tesla.
News
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27 April 2018
DETROIT: Ford, the automaker, has announced plans to stop selling most of the cars it currently sells in North America, including all sedans, as it seeks to focus on more profitable crossovers, trucks and SUVs.
Article
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WARC Exclusive, April 2018
Global strategies, campaign updates and trends in the mass-market auto category.
Article
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Brian Carruthers, Event Reports, Advertising Week Europe, March 2018
The way we buy cars is changing, says Auto Express, a UK car magazine, and brands and editorial are increasingly working together to help consumers through a confusing landscape.
Article
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Julian Saunders, Market Leader, Quarter 2, 2018, pp. 18-19
Looks at how correct and incorrect predictions made in 1998 by The Economist were for the future.
Article
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WARC Best Practice, February 2018
Summarises knowledge and offers guidance and reading on the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.
Opinion
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Freya Williams, February 2018
Purpose has gained something of a reputation in marketing as merely window dressing. But Freya Williams of Futerra North America argues that this interpretation ignores the fundamental shift throughout the business world.
Gunn Report
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Gunn Creative, 2018
Contains the creative for the 'Smile Lock Outlet' campaign for Open Road Project by the agency Dentsu in Japan.
News
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26 January 2018
SINGAPORE: Early adopters of electric vehicles may have been motivated by environmental concerns, but a leading Nissan executive says the next generation of EV consumers are driven by the experience – and so marketing to them must emphasise ...
News
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18 January 2018
LAS VEGAS: Toyota, the automaker, is attempting to transform the future of retail by making mobile commerce apply to actual stores, and not just devices.
News
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16 January 2018
DETROIT, MI: Lifting a brand out of “irrelevance” in a market as big as the US doesn’t come cheap, as German car marque Volkswagen prepares to invest over $3bn to boost branding and launch a new sedan in an attempt to win over ...
Article
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WARC Exclusive, January 2018
Analysing trends in content strategies, including the use of data and PR, with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2017 WARC Awards.
Article
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Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2018
Technological change is occurring at a rapid rate, and events like CES provide a window for brands to understand which new offerings are of vital importance, and those that are of relatively limited appeal.
Article
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Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2018
Toyota, the automaker, is attempting to transform the future of retail by making mobile commerce apply to actual stores, and not just devices.
Article
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Crawford Hollingworth and Liz Barker, The Behavioural Architects, January 2018
Highlights the broad range of very different initiatives, all of them grounded in behavioural science, which all have the ultimate outcome of reducing fuel consumption.
News
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08 January 2018
SAN FRANCISCO: Volkswagen and Hyundai are separately teaming up with an autonomous vehicle tech start-up based in Silicon Valley with the aim of launching self-driving cars by 2021.
Article
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Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2018
Discusses the success of voice technology and why it is becoming an essential part of brand marketing.
