Article
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Brian Carruthers, Event Reports, Advertising Week Europe, March 2018
The way we buy cars is changing, says Auto Express, a UK car magazine, and brands and editorial are increasingly working together to help consumers through a confusing landscape.
Article
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Julian Saunders, Market Leader, Quarter 2, 2018, pp. 18-19
Looks at how correct and incorrect predictions made in 1998 by The Economist were for the future.
Article
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WARC Best Practice, February 2018
Summarises knowledge and offers guidance and reading on the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.
Opinion
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Freya Williams, February 2018
Purpose has gained something of a reputation in marketing as merely window dressing. But Freya Williams of Futerra North America argues that this interpretation ignores the fundamental shift throughout the business world.
News
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26 January 2018
SINGAPORE: Early adopters of electric vehicles may have been motivated by environmental concerns, but a leading Nissan executive says the next generation of EV consumers are driven by the experience – and so marketing to them must emphasise ...
News
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18 January 2018
LAS VEGAS: Toyota, the automaker, is attempting to transform the future of retail by making mobile commerce apply to actual stores, and not just devices.
News
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16 January 2018
DETROIT, MI: Lifting a brand out of “irrelevance” in a market as big as the US doesn’t come cheap, as German car marque Volkswagen prepares to invest over $3bn to boost branding and launch a new sedan in an attempt to win over ...
Article
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WARC Exclusive, January 2018
Analysing trends in content strategies, including the use of data and PR, with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2017 WARC Awards.
Article
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Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2018
Technological change is occurring at a rapid rate, and events like CES provide a window for brands to understand which new offerings are of vital importance, and those that are of relatively limited appeal.
Article
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Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2018
Toyota, the automaker, is attempting to transform the future of retail by making mobile commerce apply to actual stores, and not just devices.
Article
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Crawford Hollingworth and Liz Barker, The Behavioural Architects, January 2018
Highlights the broad range of very different initiatives, all of them grounded in behavioural science, which all have the ultimate outcome of reducing fuel consumption.
Article
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Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2018
Discusses the success of voice technology and why it is becoming an essential part of brand marketing.
News
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08 January 2018
SAN FRANCISCO: Volkswagen and Hyundai are separately teaming up with an autonomous vehicle tech start-up based in Silicon Valley with the aim of launching self-driving cars by 2021.
Article
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WARC Best Practice, January 2018
This article explores the current writing and thinking on the subject of masterbrands and the strategies that propel them: a dominant, overarching frame in which various products, services, and brands, operate.
Opinion
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Nick Burcher, January 2018
All brands need to innovate - it’s the only way of staying fresh, relevant and useful - but when, where and how to do it? Nick Burcher, Director of Digital at MediaCom and a judge for the 2017 WARC Awards, looks to the past to find innovation lessons for the future.
Article
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Reed Karaim, Event Reports, Advertising Week, September 2017
Domino’s, the pizza chain, has pursued digital innovation to such an extent it could now reasonably be described as a technology company.
News
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08 December 2017
SHANGHAI: Alibaba, the Chinese e-commerce giant, has formed a strategic three-year partnership with Ford, which could see the American automaker sell cars on Alibaba’s Tmall online marketplace.
News
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17 November 2017
GUANGZHOU: German automaker Volkswagen has announced plans to invest €10bn ($11.8bn) in the development of locally produced new energy vehicles in China.
Article
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Victor Fantauzzo and Estefanía Frontero, WARC Exclusive, November 2017
Explores the main challenges and tendencies regarding urban mobility that can be seen in Latin America.
News
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10 November 2017
SHANGHAI: PSA Group, the maker of the Peugeot, Citroen and DS car marques, plans to ditch its image as a budget brand in China and instead concentrate on offering SUVs and other non-compact cars for high-end Chinese consumers.
Article
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Jo Bowman, Event Reports, Shoptalk Europe, October 2017
The traditional milkman was the inspiration for Picnic, a Dutch online grocery store which provides a wide range of supermarket stock via a low-speed, custom-made electric vehicle to people's homes.
News
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24 October 2017
SANTA MONICA, CA: Most Americans profess a fear of riding in a self-driving vehicle but they may be more ready for autonomous vehicles than they realize, according to a new report.
Article
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Euromonitor Profiles, October 2017
This Company Profile from Euromonitor provides key details and analysis of Haier Group.
Case Study
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Fiona Lenahan, Rory Gallery, Chris McKibbin, Account Planning Group - (UK), 2017
Honda, a car brand, launched the Honda 'NSX' Supercar by creating 1600 films for each and every owner in the US.
Article
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Brian Carruthers, Event Reports, Festival of Marketing, October 2017
Brompton bikes are known as commuter bikes, a brand image that the company never chose; a manufacturer, its story involves a successful product understanding what it means to be on a public, global stage.