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Article •
The way we buy cars is changing, says Auto Express, a UK car magazine, and brands and editorial are increasingly working together to help consumers through a confusing landscape.
Article •
Looks at how correct and incorrect predictions made in 1998 by The Economist were for the future.
Article •
Summarises knowledge and offers guidance and reading on the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.
Opinion •
Purpose has gained something of a reputation in marketing as merely window dressing. But Freya Williams of Futerra North America argues that this interpretation ignores the fundamental shift throughout the business world.
News •
SINGAPORE: Early adopters of electric vehicles may have been motivated by environmental concerns, but a leading Nissan executive says the next generation of EV consumers are driven by the experience – and so marketing to them must emphasise ...
News •
LAS VEGAS: Toyota, the automaker, is attempting to transform the future of retail by making mobile commerce apply to actual stores, and not just devices.
News •
DETROIT, MI: Lifting a brand out of “irrelevance” in a market as big as the US doesn’t come cheap, as German car marque Volkswagen prepares to invest over $3bn to boost branding and launch a new sedan in an attempt to win over ...
Article •
Analysing trends in content strategies, including the use of data and PR, with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2017 WARC Awards.
Article •
Technological change is occurring at a rapid rate, and events like CES provide a window for brands to understand which new offerings are of vital importance, and those that are of relatively limited appeal.
Article •
Toyota, the automaker, is attempting to transform the future of retail by making mobile commerce apply to actual stores, and not just devices.
Article •
Highlights the broad range of very different initiatives, all of them grounded in behavioural science, which all have the ultimate outcome of reducing fuel consumption.
Article •
Discusses the success of voice technology and why it is becoming an essential part of brand marketing.
News •
SAN FRANCISCO: Volkswagen and Hyundai are separately teaming up with an autonomous vehicle tech start-up based in Silicon Valley with the aim of launching self-driving cars by 2021.
Article •
This article explores the current writing and thinking on the subject of masterbrands and the strategies that propel them: a dominant, overarching frame in which various products, services, and brands, operate.
Opinion •
All brands need to innovate - it’s the only way of staying fresh, relevant and useful - but when, where and how to do it? Nick Burcher, Director of Digital at MediaCom and a judge for the 2017 WARC Awards, looks to the past to find innovation lessons for the future.
Article •
Domino’s, the pizza chain, has pursued digital innovation to such an extent it could now reasonably be described as a technology company.
News •
SHANGHAI: Alibaba, the Chinese e-commerce giant, has formed a strategic three-year partnership with Ford, which could see the American automaker sell cars on Alibaba’s Tmall online marketplace.
News •
GUANGZHOU: German automaker Volkswagen has announced plans to invest €10bn ($11.8bn) in the development of locally produced new energy vehicles in China.
Article •
Explores the main challenges and tendencies regarding urban mobility that can be seen in Latin America.
News •
SHANGHAI: PSA Group, the maker of the Peugeot, Citroen and DS car marques, plans to ditch its image as a budget brand in China and instead concentrate on offering SUVs and other non-compact cars for high-end Chinese consumers.
Article •
The traditional milkman was the inspiration for Picnic, a Dutch online grocery store which provides a wide range of supermarket stock via a low-speed, custom-made electric vehicle to people's homes.
News •
SANTA MONICA, CA: Most Americans profess a fear of riding in a self-driving vehicle but they may be more ready for autonomous vehicles than they realize, according to a new report.
Article •
This Company Profile from Euromonitor provides key details and analysis of Haier Group.
Case Study •
Honda, a car brand, launched the Honda 'NSX' Supercar by creating 1600 films for each and every owner in the US.
Article •
Brompton bikes are known as commuter bikes, a brand image that the company never chose; a manufacturer, its story involves a successful product understanding what it means to be on a public, global stage.