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Case Study •
Toyota, the car brand, used branded content to increase sales of its hybrid car models in Europe.
News •
Ford, along with many other multinational automakers, is actively developing electric vehicles, but now the Detroit-based company sees commercial opportunities with a much smaller mode of transport – the electric scooter.
News •
Music cartridges didn’t see it off. Neither did cassettes, nor CDs.
Case Study •
Odonil, an air freshener brand, increased sales in India by making odour an issue of etiquette.
Case Study •
Mitsubishi Electric, an appliances manufacturer, used a TV ad to increase sales of its new JP series air conditioner across Asia.
Case Study •
Toyota, an automotive brand, promoted its Toyota Hybrid vehicles across Europe by launching a set of creatives that celebrated aspirational Hybrid drivers.
Case Study •
Škoda, an automobile manufacturer, achieved their best ever volume of sales orders and market share in the UK as a result of new brand positioning and creative work, while the industry around them plummeted.
News •
The global trend towards the development of autonomous vehicles has been gathering pace this year, but a new partnership between Toyota and tech giant SoftBank might go even further with an advanced range of in-car mobility services.
Opinion •
Nick Morley explores strategies to optimise digital advertising in the automotive space. Deciding to buy a car is a long and complex process.
Article •
Outlines the findings of research conducted to build a picture of today's high-net-worth individuals (HNWI) in the fashion, jewelry, horology, duty free conglomerates, financial advisers, luxury publishers, travel, and luxury auto brands industries.
News •
BERLIN: German automaker Volkswagen has a stated aim of evolving into a “mobility service provider with a connected fleet” and it has taken two significant steps towards this goal.
Opinion •
Consumer perceptions are key when it comes to boosting brand value. Doreen Wang, Global Head of BrandZ at Kantar Millward Brown, explains how to convey a positive impression.
Article •
Global automotive giant Nissan is moving toward a more collaborative partnership with its agency partners, as the pace of modern marketing forced a more integrated approach.
Article •
Explores whether advertisers may be better served reaching consumers on the basis of digital media context.
News •
NEW DELHI: Maruti Suzuki’s dominance of the India car market has left many international mass manufacturers struggling to establish themselves with the modest aspiration of a 5% market share eluding most of them.
Case Study •
Toyota Hybrid, an automotive car range, launched a multimedia campaign with the slogan We Choose Hybrid to familiarise consumers with this type of vehicle and drive consideration in Europe.
News •
BEIJING: Three in ten Chinese consumers expect to buy more imported products over the next six months, according to a new survey by the Ministry of Commerce.
Article •
General Motors, the automaker, has tapped the power of video research to help bring its consumer insights to life in compelling ways.
Case Study •
BMW, a car manufacturer, launched the Road to Coachella campaign in the US to successfully showcase its partnership with the Coachella festival.
Case Study •
Indian Motorcycle, a motor brand, increased its market share in the US by challenging motorcross legend Carey Hart to get a tattoo with ink made from his motorbike.
Article •
This Company Profile from Euromonitor provides key details and analysis of SC Johnson & Son INC, the world’s fifth-largest home care player and the global leader in air care.
Case Study •
Thor Trucks, a transportation lab, launched its new ET-One truck in the US by creating an exclusive that compared its fully electric truck to one of its rivals, Tesla.
News •
DETROIT: Ford, the automaker, has announced plans to stop selling most of the cars it currently sells in North America, including all sedans, as it seeks to focus on more profitable crossovers, trucks and SUVs.
Article •
Global strategies, campaign updates and trends in the mass-market auto category.
Article •
The way we buy cars is changing, says Auto Express, a UK car magazine, and brands and editorial are increasingly working together to help consumers through a confusing landscape.