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Research Paper

To motivate shoppers to bring reusable bags, England has enforced a carry-bag law, allowing large retailers to charge 5 pence for a single-use plastic bag.

Article

This article describes the ways in which brands, such as Hyundai and NASCAR, have successfully interlaced environmental messages into their marketing.

Article

This article features interviews with the shortlisted candidates for the Marketing Leader of the Year 2017 award, from brands such as Nationwide, M&S, Just Eat and more.

Case Study

This case study explains how Plume Labs, a technology company, used pigeons wearing tiny air quality monitoring back-packs and social media to raise awareness of air quality issues in London, and raise investment for a new wearable technology.

Article

This research explores the impact of price on consumer behaviours in India, including price elasticity and the price-value equation as perceived by shoppers on a category by category basis.

Case Study

This case study shows how car brand Škoda Auto created an immersive installation as a way to introduce its environmental program in the Czech Republic.

Research Paper

This report explores how Latin American companies are addressing product challenges in the region, and how they are responding to increasing consumer consciousness.

Article

This report details the digital behaviours and purchase journeys of vacation buyers, defined as those internet users aged 16–64 who say they intend to purchase a vacation abroad or at home within the next six months.

Research Paper

This research report details the digital habits and behaviours of 'fitness fanatics' around the world, defined as individuals who say they exercise more than four times per week and have a strong interest in health and fitness.

News

LOS ANGELES: REI, the outdoor goods retailer, will close its stores on Black Friday for a second successive year – and has built on last year's program of encouraging people to spend the day outside by building a network of around 300 partners.

Research Paper

This paper examines the potential impact of the 'Internet of Things' (IoT) on market research and how it can be used to understand the needs and satisfaction of customers and research participants.

Article

This article explores the current thinking and writing on the subject of designing surveys to make the questions most conducive to accurate, useful answers and better quality data.

Case Study

This case study describes how ShopClues, an Indian online shopping site, created new opportunities for the brand by identifying emerging trends stemming from Indian culture.

Article

This event report looks at the current developments in cars, as the industry undergoes massive change in which the fuel becomes electricity, the isolated box becomes connected, and sharing overtakes ownership.

Article

This article argues that brands have to mean something, or face apathy from consumers - new research shows that brands matter in different ways from before, but they have to do something first.

News

SEOUL: Hyundai, the Korean automaker, is launching its first electric car just as the government is stepping up its efforts to promote electric vehicles, with expanded infrastructure and a range of incentives for consumers.

Article

The article outlines how brands can engage Singaporean millennials with social purpose campaigns, advises on how to uncover a brand’s social purpose and examines three case studies of successful social purpose campaigns in the city-state.

Case Study

This case study describes how BMW concentrated on the showcase event of Super Bowl XLIX to highlight to the American public that their new i3 electric car was a truly big idea.

Research Paper

This paper looks at the Chinese millennial, studying the values and attitudes of the generation that will form the 'most important consumer society in the world'.

News

WASHINGTON, DC: The Federal Trade Commission has accused Volkswagen of "deceiving" consumers by running ads touting the eco-friendly credentials of diesel vehicles later revealed to break emissions regulations.

Case Study

This case study describes how Toyota Hybrid, a car brand in Finland, used an in-car device to bring potential customers into the showroom and away from purely online research.

Research Paper

This article describes a study that combined real-world location data with online behavioural data in order to measure the value of in-stadium advertising and team sponsorship.

Case Study

This case study describes how BMW promoted its new i8 through an online quiz in the UAE to show how their new electric hybrid was built from the ground up.

Article

This article explores purpose driven companies, organisations whose focus is doing what is right for customers and the world at large rather than seeking profit alone.

Article

This Company Profile from Euromonitor provides key details and analysis of TUI AG. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the travel market.